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Enhancing Your Brand's Social Media with Content Marketing
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Enhancing Your Brand's Social Media with Content Marketing
This course is part of Content Marketing That Converts Specialization
Instructor: Madecraft
Enroll for free
Starts Jul 20
Included with Coursera Plus
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6 modules
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
6 modules
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
About
Outcomes
Modules
Recommendations
Testimonials
Previous
Next
What you'll learn
How to select the right social media platforms, formats, and features for your audience so your content reaches the people most likely to act on it.
How to promote content with teasers, sharing optimization, paid social, and influencer partnerships that protect your brand and track real results.
How to track and evaluate social media performance across reach, engagement, and sentiment.
Skills you'll gain
Marketing Analytics
Content Creation
Social Media
Content Strategy
Promotional Strategies
Brand Strategy
Drive Engagement
Social Media Campaigns
Content Marketing
Driving engagement
Social Media Marketing
Content Performance Analysis
Instagram
Social Media Management
Target Audience
Paid media
Social Media Content
Content Scheduling
Social Media Analytics
Show all
Tools you'll learn
TikTok
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2026
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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Build your subject-matter expertise
This course is part of the Content Marketing That Converts Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 6 modules in this course
Master content marketing on social media to grow your brand's reach, build engaged communities, and turn followers into customers. This course gives you the specialized knowledge and practical skills to add a social dimension to your content marketing, taught by Kelli Schutrop, a marketing and sales leader with nearly 15 years of agency and in-house experience.
You'll learn to select the right social platforms for your audience, promote your content with teasers and paid ads, grow and engage your community with unique social-only content, partner with influencers who genuinely fit your brand, and evaluate impact using reach, engagement, and sentiment data. Platform-specific lessons cover LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, and TikTok, with real examples from brands like Nike, Chipotle, GymShark, Oreo, and Buffer woven throughout.
What makes this course different is the level of practical specificity. You won't just learn that "video performs well" — you'll learn which video types fit which platforms, how cadence should shift between Twitter and LinkedIn, and how to set up campaigns that actually track results. Whether you're a small business owner, a content marketer leveling up, or a brand manager building from scratch, you'll leave with a plan you can ship.
Selecting Social Media Platforms
Module 1•1 hour to completeModule details
Your audience is already active on specific platforms, and choosing the wrong ones means your best content lands in front of the wrong people. In this module, you'll match platforms to your target audience, choose content formats that perform, tap into native features, and apply paid targeting so your content reaches the people most likely to engage.
What's included
5 videos
2 readings
1 assignment
Show info about module content
5 videos•Total 14 minutes
Accelerate Your Content Marketing on Social Media•1 minute
Finding the Right Audience•4 minutes
Finding the Right Content Types•3 minutes
Finding the Right Features•3 minutes
Finding the Right Advertising•3 minutes
2 readings•Total 20 minutes
Picking Your Lanes: A Content Format Field Guide•10 minutes
Stop Choosing Platforms, Start Choosing Features•10 minutes
1 assignment•Total 10 minutes
The Platform Playbook•10 minutes
Promoting Content with Social Media
Module 2•18 minutes to completeModule details
Your content won't find an audience on its own, and without a promotion strategy even your best work can go unnoticed. In this module, you'll build teasers that generate buzz, design content people want to share, and use paid social ads to extend the life and reach of your best work.
What's included
3 videos
1 assignment
Show info about module content
3 videos•Total 8 minutes
Teasing Content•3 minutes
Encouraging Content Sharing•2 minutes
Advertising Content•3 minutes
1 assignment•Total 10 minutes
From Post to Promotion•10 minutes
Managing + Growing a Social Media Audience
Module 3•1 hour to completeModule details
You can post every day and still have an audience that never truly connects with your brand, because consistency alone is not what builds community. In this module, you'll plan a posting cadence that fits each platform, create unique social-only content, set a brand tone that invites two-way conversation, and tap into user-generated content to grow your audience over time.
What's included
4 videos
1 reading
1 assignment
Show info about module content
4 videos•Total 11 minutes
Planning a Cadence of Content Updates•3 minutes
Creating Unique Content for Social Media•3 minutes
Setting the Right Tone for Engagement•2 minutes
Encouraging User-Generated Content•3 minutes
1 reading•Total 10 minutes
Finding Your Cadence: How Often to Post on Every Platform•10 minutes
1 assignment•Total 10 minutes
Grow the Conversation•10 minutes
Partnering with Influencers
Module 4•22 minutes to completeModule details
Influencer marketing has gone from a trend to a multi-billion-dollar channel, and the right partnership can put your content in front of audiences you'd never reach on your own. In this module, you'll evaluate influencer audiences and brand fit, run a campaign that protects your brand and tracks results, and pick the right platform or agency to support your effort.
What's included
4 videos
1 assignment
Show info about module content
4 videos•Total 12 minutes
Researching an Influencer's Audience•4 minutes
Understanding an Influencer's Brand•3 minutes
Creating an Influencer Campaign•3 minutes
Using an Influencer Program Service•3 minutes
1 assignment•Total 10 minutes
The Influencer Edge•10 minutes
Tips for Major Social Networks
Module 5•1 hour to completeModule details
Your LinkedIn approach won't work on TikTok, and your Pinterest strategy won't transfer to Twitter, because each platform has its own rules, rhythms, and audience expectations. In this module, you'll apply platform-specific strategies for LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, and TikTok so your content fits each channel and the audience using it.
What's included
7 videos
1 reading
1 assignment
Show info about module content
7 videos•Total 24 minutes
Content Marketing on LinkedIn•4 minutes
Content Marketing on Facebook•3 minutes
Content Marketing on Twitter•3 minutes
Content Marketing on YouTube•3 minutes
Content Marketing on Pinterest•4 minutes
Content Marketing on Instagram•3 minutes
Content Marketing on TikTok•4 minutes
1 reading•Total 10 minutes
Designing YouTube Thumbnails People Actually Click•10 minutes
1 assignment•Total 10 minutes
Platform Power-Ups•10 minutes
Evaluating Impact
Module 6•1 hour to completeModule details
If you can't measure your social content, you can't improve it, and gut feeling won't tell you whether your strategy is working. In this module, you'll track reach, engagement, and sentiment using built-in analytics and listening tools so you can refine your content marketing with confidence.
What's included
4 videos
1 assignment
Show info about module content
4 videos•Total 10 minutes
Tracking Reach•2 minutes
Tracking Social Media Engagement•3 minutes
Tracking Social Media Sentiment•3 minutes
Next Steps•1 minute
1 assignment•Total 30 minutes
Your Social Strategy Scorecard•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Madecraft
Madecraft
90 Courses•5,786 learners
Offered by
MadecraftLearn more
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To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
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Starts Jul 20
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