What is Social? | Coursera For Individuals For Businesses For Universities For Governments Explore Degrees ​ Log In Join for Free Join for Free What is Social? About Outcomes Modules Recommendations Testimonials Reviews Previous Next Browse Business Marketing What is Social? This course is part of Social Media Marketing Specialization Instructor: Randy Hlavac Enroll for free Starts Jul 20 185,662 already enrolled Included with Coursera Plus •Learn more Ask Coursera Is this right for me? 4 modules Gain insight into a topic and learn the fundamentals. 4.6 4,231 reviews 8 hours to complete Flexible schedule Learn at your own pace 97% Most learners liked this course 4 modules Gain insight into a topic and learn the fundamentals. 4.6 4,231 reviews 8 hours to complete Flexible schedule Learn at your own pace 97% Most learners liked this course About Outcomes Modules Recommendations Testimonials Reviews Previous Next Skills you'll gain Social Media Community Development Social Media Analytics Professional Networking Social Network Analysis Digital Transformation Social Media Marketing Marketing Strategies Social Media Strategy Target Audience Show all Details to know Shareable certificate Add to your LinkedIn profile Assessments 4 assignments¹AI Graded see disclaimer Taught in English 22 languages available See how employees at top companies are mastering in-demand skills Learn more about Coursera for Business Build your subject-matter expertise This course is part of the Social Media Marketing Specialization When you enroll in this course, you'll also be enrolled in this Specialization. Learn new concepts from industry experts Gain a foundational understanding of a subject or tool Develop job-relevant skills with hands-on projects Earn a shareable career certificate There are 4 modules in this course The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) Introduction to Social Marketing Module 1•2 hours to completeModule details In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. What's included 5 videos 7 readings Show info about module content 5 videos•Total 21 minutes Introduction•6 minutes Course Overview•4 minutes The Next Marketing Revolution is Here with AI•7 minutes The Capstone Project•2 minutes How the Capstone Program Works•1 minute 7 readings•Total 70 minutes AI is Impacting All Aspects of Digital and Social Media Marketing•10 minutes Welcome to Course 1 in the Social Marketing Specialization•10 minutes Grading and Logistics•10 minutes Meet Your Instructors•10 minutes Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social•10 minutes Course Bookstore•10 minutes Special Toolkits for Paid/Financial Aid Learners•10 minutes Social Trends Module 2•2 hours to completeModule details In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. What's included 7 videos 4 readings 1 assignment Show info about module content 7 videos•Total 41 minutes Surviving the Digital Revolution•11 minutes Professor Judy Franks on Media: From Chaos to Clarity•9 minutes The Social Media Revolution•2 minutes Digital Transformation Trends•2 minutes Identifying Social Trends•1 minute 5 Ways to Make AI Your Business Partner - Part 1•11 minutes 5 Ways to Make AI Your Business Partner - Part 2 for startups•5 minutes 4 readings•Total 40 minutes Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto•10 minutes Infinite Dial Research •10 minutes Question for Discussion•10 minutes Educating AI on your business or whatever you want to analyze•10 minutes 1 assignment•Total 30 minutes Quiz 1•30 minutes The Business of Social Module 3•3 hours to completeModule details In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. What's included 11 videos 1 reading 1 assignment 1 peer review Show info about module content 11 videos•Total 60 minutes Viewing Social•4 minutes Your Professional Network•4 minutes Real-Time Social Data•3 minutes WeFeelFine.org Demo•5 minutes The Shifting Social Landscape•5 minutes The Social Pyramid•3 minutes Developing your Professional Social Media Assets•6 minutes Targeting Assignment Step by Step•5 minutes Developing Market Insights with AI•7 minutes Building a Persona of Your Ideal Prospect•5 minutes Developing the Persona of Your Ideal Prospect using AI•12 minutes 1 reading•Total 10 minutes Persona Template Your Will Find Useful•10 minutes 1 assignment•Total 30 minutes Quiz 2•30 minutes 1 peer review•Total 60 minutes Career Targeting Assignment•60 minutes Social Overview Module 4•2 hours to completeModule details In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. What's included 9 videos 4 readings 2 assignments Show info about module content 9 videos•Total 45 minutes The 3 M's of an Effective Content Strategy for Social Media Marketing•2 minutes The 3 M's of Effective Content Strategy - Focusing on Markets•5 minutes The 3 M's of Effective Content Strategy - Focusing on Messages•4 minutes The 3 M's of Effective Content Strategy - Focusing on Media•6 minutes Social Networks and Communities•5 minutes Why Social Communities Form•3 minutes Understanding Social Communities•6 minutes How to Position Yourself as a Brand Authority•7 minutes Developing your Social Media Tools for the Networking Assignment•7 minutes 4 readings•Total 40 minutes Developing the Social Assets to Develop Your Personal Brand•10 minutes Question for Discussion•10 minutes Download the Lecture Video Slides•10 minutes What Comes Next?•10 minutes 2 assignments•Total 36 minutes Quiz 3•30 minutes Networking & Tracking Assignment•6 minutes Earn a career certificate Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. Instructor Instructor ratings 4.7 (501 ratings) Randy Hlavac Northwestern University 13 Courses•287,203 learners Offered by Northwestern UniversityLearn more Explore more from Marketing RecommendedRelated Status: Free TrialFree Trial N Northwestern University The Business of Social Course Status: Free TrialFree Trial D Digital Marketing Institute Social Media and Social Content Strategy Course Status: Free TrialFree Trial J Johns Hopkins University Introduction to Social Computing Course Status: Free TrialFree Trial N Northwestern University Content, Advertising & Social IMC Course Show 8 more Why people choose Coursera for their career Felipe M. Learner since 2018 "To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood." Jennifer J. Learner since 2020 "I directly applied the concepts and skills I learned from my courses to an exciting new project at work." Larry W. Learner since 2021 "When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go." Chaitanya A. "Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits." Learner reviews 4.6 4,231 reviews 5 stars 73.70% 4 stars 18.96% 3 stars 4.46% 2 stars 1.41% 1 star 1.44% Showing 3 of 4231 J JA 5· Reviewed on Mar 19, 2016 Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this! A AP 5· Reviewed on May 30, 2017 This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more. E EK 5· Reviewed on May 14, 2020 a very useful and helpful guide to starting your online social media specialization. this course teaches you how to use the theoretical part of the strategy and applying it for your benefit. View more reviews Unlock access to 10,000+ courses with a subscription Start trial Advance your career with an online degree Earn a degree from world-class universities - 100% online Explore degrees Join over 4,700 global companies that choose Coursera for Business Learn more Frequently asked questions When will I have access to the lectures and assignments? To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate. What will I get if I subscribe to this Specialization? When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Is financial aid available? Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page. More questions Visit the learner help center Financial aid available, learn more ¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice. 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