The Role of the Media | Coursera For Individuals For Businesses For Universities For Governments Explore Degrees ​ Log In Join for Free Join for Free The Role of the Media About Outcomes Modules Recommendations Testimonials Previous Next Browse Social Sciences Economics The Role of the Media This course is part of Communicating with Presence Specialization Instructors: Greg Burke +1 more Enroll for free Starts Jul 20 2,544 already enrolled Included with Coursera Plus •Learn more Ask Coursera Is this right for me? 3 modules Gain insight into a topic and learn the fundamentals. 4.9 34 reviews Beginner level Recommended experience 9 hours to complete Flexible schedule Learn at your own pace 3 modules Gain insight into a topic and learn the fundamentals. 4.9 34 reviews Beginner level Recommended experience 9 hours to complete Flexible schedule Learn at your own pace About Outcomes Modules Recommendations Testimonials Previous Next Skills you'll gain Journalism Digital Marketing Public Relations Media Relations Marketing Communications Non-Verbal Communication Communication Strategies Interviewing Skills Concision Marketing and Public Relations Media and Communications Communication Public Speaking Digital Media Strategy Strategic Communication Media Strategy Show all Details to know Shareable certificate Add to your LinkedIn profile Assessments 5 assignments Taught in English 4 languages available See how employees at top companies are mastering in-demand skills Learn more about Coursera for Business Build your subject-matter expertise This course is part of the Communicating with Presence Specialization When you enroll in this course, you'll also be enrolled in this Specialization. Learn new concepts from industry experts Gain a foundational understanding of a subject or tool Develop job-relevant skills with hands-on projects Earn a shareable career certificate There are 3 modules in this course This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing. Module 1: The Role of News Media in Digital Marketing Module 1•4 hours to completeModule details Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation. What's included 7 videos 1 reading 2 assignments Show info about module content 7 videos•Total 17 minutes The Role of the Media Introduction•2 minutes Media Made for Conflict•4 minutes More that a Watchdog•3 minutes Deal with Media or Pay the Price•2 minutes Media Relations•3 minutes There are No Secrets •2 minutes The Role of the Media Conclusion•1 minute 1 reading•Total 5 minutes Get help and meet other learners. Join your Community!•5 minutes 2 assignments•Total 210 minutes Single Choice Q•180 minutes Single Choice Q•30 minutes Module 2: What Makes News: Impact and Relevance in Digital Marketing Module 2•1 hour to completeModule details Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy What's included 6 videos 1 assignment Show info about module content 6 videos•Total 20 minutes Introduction to What Makes News•2 minutes Bite-Sized News •2 minutes Exercises on How to Improve Soundbites•5 minutes What´s Most Newsworthy?•3 minutes Come Up with your Definition of News •3 minutes What Makes News Conclusion•5 minutes 1 assignment•Total 30 minutes Single Choice Q•30 minutes Module 3: Engaging with the Media: Public Relations Strategies Module 3•4 hours to completeModule details Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview. What's included 7 videos 2 assignments Show info about module content 7 videos•Total 40 minutes Time to Talk with the Media Introduction•8 minutes Learn How to Listen•2 minutes The Four Rules•6 minutes Trust: The Key to Relations with Reporters•7 minutes Interviews •8 minutes Tough Interviews and Tricks of the Trade •6 minutes Time to Talk with the Media Conclusion•2 minutes 2 assignments•Total 210 minutes Multiple Choice Q•30 minutes Single Choice Q•180 minutes Earn a career certificate Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. Instructors Instructor ratings 4.9 (8 ratings) Greg Burke IESE Business School 4 Courses•75,499 learnersView all 2 instructors Offered by IESE Business SchoolLearn more Explore more from Economics RecommendedSpecializationsRelated Status: Free TrialFree Trial E EDUCBA Foundations of Mass Communication & Media Course Status: Free TrialFree Trial U University of Colorado Boulder Working with the Media Course Status: PreviewPreview S Starweaver Mastering Digital Communication: Effective Online Engagement Course Status: Free TrialFree Trial M Michigan State University Effectively delivering the news to your audience Course Show 8 more Why people choose Coursera for their career Felipe M. Learner since 2018 "To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood." Jennifer J. Learner since 2020 "I directly applied the concepts and skills I learned from my courses to an exciting new project at work." Larry W. 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This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate. What will I get if I subscribe to this Specialization? When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Is financial aid available? Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page. 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