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Navigating Generative AI for Leaders Specialization
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Business
Leadership and Management
Navigating Generative AI for Leaders Specialization
Get the insights you need to guide your AI journey.
In this program, a CEO will teach you how to go hands-on and become an AI-powered leader ready to unlock the transformative power of GenAI for your organization
Instructor: Jeff Maggioncalda, Coursera CEO
Enroll for free
Starts Jul 19
7,618 already enrolled
Included with Coursera Plus
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Ask Coursera
Is this right for me?
4 course series
Get in-depth knowledge of a subject
4.8
from 255 reviews of courses in this program
Beginner level
No prior experience required
4 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
4 course series
Get in-depth knowledge of a subject
4.8
from 255 reviews of courses in this program
Beginner level
No prior experience required
4 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
About
Outcomes
Courses
Testimonials
Previous
Next
What you'll learn
A practical overview of GenAI’s capabilities, limitations, and where it may be heading
How to use GenAI as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively
How to enable your organization to use GenAI to create customer value and boost productivity within technical and ethical guardrails
How to navigate ethical, regulatory, and legal risks related to GenAI in order to move quickly but safely in adopting the technology
Skills you'll gain
Regulation and Legal Compliance
Responsible AI
Compliance Management
Customer experience improvement
Legal Risk
Data Ethics
Business Leadership
Large Language Modeling
Strategic Thinking
AI Enablement
Business Strategy
Customer experience strategy (CX)
Stakeholder Communications
AI literacy
Organizational Change
Regulatory Compliance
Business Ethics
AI Product Strategy
Business Transformation
Show all
Tools you'll learn
Generative AI
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
23 languages available
See how employees at top companies are mastering in-demand skills
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Advance your subject-matter expertise
Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera
Specialization - 4 course series
Created by a CEO for CEOs, this program is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.
Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarret, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration’s “AI Bill of Rights.” These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.
Applied Learning Project
This program includes over 15 hands-on labs designed to take you hands-on with powerful large language models to learn generative AI while you build your generative AI strategy.
Through video examples, curated example prompts and guidance on how to use generative AI as your thought partner, you’ll become an AI-powered leader and develop a first draft of your strategy to adapt to this new technology. Projects include:
CEO toolkit: Use GenAI as a "Thought Partner"
Use GenAI to find ways to create value
Use GenAI to find ways to improve productivity
Use GenAI to analyze competitive dynamics
Analyze how GenAI might impact your Value Proposition
The Role of the CEO in Navigating GenAI
Course 1, 6 hoursCourse 1•6 hoursCourse details
What you'll learn
Why GenAI is critically important for CEOs to understand
How to start your AI journey
What AI is and what it can do
How to go hands on with Generative AI to enhance your performance as a CEO
Skills you'll gain
Category: Large Language ModelingLarge Language Modeling
Category: Strategic ThinkingStrategic Thinking
Category: Prompt EngineeringPrompt Engineering
Category: AI literacyAI literacy
Category: Decision IntelligenceDecision Intelligence
Category: Strategic LeadershipStrategic Leadership
Category: Business LeadershipBusiness Leadership
Category: Business TransformationBusiness Transformation
Category: LLM ApplicationLLM Application
Category: Generative AIGenerative AI
Category: AI EnablementAI Enablement
Category: CommunicationCommunication
Setting a Generative AI Strategy
Course 2, 7 hoursCourse 2•7 hoursCourse details
What you'll learn
How GenAI is poised to impact the business world
How to develop a GenAI strategy
How businesses are developing and deploying their GenAI
Skills you'll gain
Category: Business StrategyBusiness Strategy
Category: AI Product StrategyAI Product Strategy
Category: Value PropositionsValue Propositions
Category: Case StudiesCase Studies
Category: Strategic ThinkingStrategic Thinking
Category: Generative AIGenerative AI
Category: Customer experience strategy (CX)Customer experience strategy (CX)
Category: Large Language ModelingLarge Language Modeling
Category: AI EnablementAI Enablement
Category: Customer experience improvementCustomer experience improvement
Empowering and Transforming Your Organization with GenAI
Course 3, 2 hoursCourse 3•2 hoursCourse details
What you'll learn
How to prepare your workforce for Generative AI change
How to engage critical stakeholders about your GenAI strategy
The importance of upskilling your team to adopt GenAI
Skills you'll gain
Category: Employee TrainingEmployee Training
Category: Stakeholder EngagementStakeholder Engagement
Category: Business TransformationBusiness Transformation
Category: CommunicationCommunication
Category: Culture TransformationCulture Transformation
Category: Workforce DevelopmentWorkforce Development
Category: Customer EngagementCustomer Engagement
Category: Stakeholder CommunicationsStakeholder Communications
Category: AI EnablementAI Enablement
Category: AI IntegrationsAI Integrations
Category: Change ManagementChange Management
Category: Organizational ChangeOrganizational Change
Category: Employee EngagementEmployee Engagement
Navigating Generative AI Risks for Leaders
Course 4, 4 hoursCourse 4•4 hoursCourse details
What you'll learn
The meaning of Responsible AI
The risks and concerns associated with GenAI
Perspectives on how to navigate these risks
Skills you'll gain
Category: Responsible AIResponsible AI
Category: Data EthicsData Ethics
Category: Compliance ManagementCompliance Management
Category: Business Risk ManagementBusiness Risk Management
Category: Data GovernanceData Governance
Category: Legal RiskLegal Risk
Category: Data SecurityData Security
Category: Ethical Standards And ConductEthical Standards And Conduct
Category: Generative AIGenerative AI
Category: Regulatory ComplianceRegulatory Compliance
Category: Personally Identifiable InformationPersonally Identifiable Information
Category: Risk AnalysisRisk Analysis
Category: AccountabilityAccountability
Category: Business EthicsBusiness Ethics
Category: AI SecurityAI Security
Category: Intellectual PropertyIntellectual Property
Category: Regulation and Legal ComplianceRegulation and Legal Compliance
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Instructor
Jeff Maggioncalda, Coursera CEO
17 Courses•98,805 learners
Offered by
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Frequently asked questions
Who is this program for?
This program is designed for leaders who are looking to understand and leverage Generative AI within their organizations to enhance strategic decision-making, improve productivity, and create customer value.
What background knowledge is necessary?
No specific background knowledge is required. However, a basic understanding of AI concepts and business strategy would be beneficial. The course is structured to bring all participants up to speed on the essentials of Generative AI.
What is generative AI?
Generative AI refers to artificial intelligence algorithms that can generate new content, such as text, images, and code, based on learning from a vast amount of data. It includes technologies like natural language processing and image generation models.
How will this course help me?
This course will help you understand the strategic implications of Generative AI, identify opportunities for its application within your business, and manage the associated risks and ethical considerations.
What industry certification exam does this program prepare for?
While this program does not specifically prepare you for an industry certification exam, it equips you with the knowledge and skills to understand and apply Generative AI in a business context, which can be beneficial across various industries.
How much time will I need to commit to this course?
Approximately 17 hours.
What if I don’t have time for the full course?
We have prepared a summary view of the course Navigating Generative AI: A CEO Playbook which is approximately 4 hours in length.
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Can I take the course for free?
No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.
Will I earn university credit for completing the Specialization?
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.Show all 12 frequently asked questions
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Enroll for free
Starts Jul 19
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