Satisfaction Guaranteed: Develop Customer Loyalty Online | Coursera For Individuals For Businesses For Universities For Governments Explore Degrees ​ Log In Join for Free Join for Free Satisfaction Guaranteed: Develop Customer Loyalty Online About Outcomes Modules Testimonials Reviews Previous Next Browse Business Marketing Satisfaction Guaranteed: Develop Customer Loyalty Online This course is part of Google Digital Marketing & E-commerce Professional Certificate Instructor: Google Career Certificates Enroll for free Starts Jul 19 207,213 already enrolled Included with Coursera Plus •Learn more 4 modules Gain insight into a topic and learn the fundamentals. 4.8 6,009 reviews Beginner level No prior experience required Flexible schedule 2 weeks at 10 hours a week Learn at your own pace 98% Most learners liked this course 4 modules Gain insight into a topic and learn the fundamentals. 4.8 6,009 reviews Beginner level No prior experience required Flexible schedule 2 weeks at 10 hours a week Learn at your own pace 98% Most learners liked this course About Outcomes Modules Testimonials Reviews Previous Next What you'll learn Identify common strategies for building customer loyalty in e-commerce. Successfully manage client relationships and measure satisfaction. Gain a competitive edge by learning AI skills from Google experts. Put together a portfolio and/or resume to present to employers. Skills you'll gain Brand Loyalty Customer Analysis Customer Relationship Management Loyalty Programs Customer and Client Support Digital Marketing Product Improvement Customer Engagement E-Commerce Portfolio Management Customer Service Client Services Customer Relationship Building Web Analytics Relationship Management Digital Analysis Customer Retention Performance Analysis Presentations Show all Tools you'll learn Digital Marketing Tools Details to know Shareable certificate Add to your LinkedIn profile Assessments 16 assignments Taught in English 11 languages available Build your Marketing expertise This course is part of the Google Digital Marketing & E-commerce Professional Certificate When you enroll in this course, you'll also be enrolled in this Professional Certificate. Learn new concepts from industry experts Gain a foundational understanding of a subject or tool Develop job-relevant skills with hands-on projects Earn a shareable career certificate from Google There are 4 modules in this course You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Learn AI skills from Google experts to help complete marketing tasks Introduction to satisfaction guaranteed: develop customer loyalty online Module 1•3 hours to completeModule details You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups. What's included 9 videos 6 readings 3 assignments 1 plugin Show info about module content 9 videos•Total 34 minutes Introduction to Course 7 •2 minutes Welcome to module 1 •1 minute Introduction to customer loyalty •5 minutes Rewards programs •7 minutes Dynamic remarketing •2 minutes Post-purchase follow-up methods •5 minutes Survey customers and ask effective questions •6 minutes How to provide excellent customer service•6 minutes Wrap-up •1 minute 6 readings•Total 38 minutes Course 7 overview•8 minutes Helpful resources to get started•8 minutes Case study: How Wayfair uses email marketing for personalization•8 minutes Activity Exemplar: Write a customer satisfaction survey•4 minutes Measure customer satisfaction •8 minutes Glossary terms from module 1 •2 minutes 3 assignments•Total 88 minutes Test your knowledge: Loyalty, remarketing, and rewards•8 minutes Activity: Write a customer satisfaction survey•30 minutes Module 1 challenge •50 minutes 1 plugin•Total 30 minutes Identify: Review customer feedback and measure satisfaction•30 minutes Analyze trends for an online store Module 2•6 hours to completeModule details You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data. What's included 8 videos 11 readings 8 assignments 2 plugins Show info about module content 8 videos•Total 28 minutes Welcome to module 2 •1 minute Analyze data to measure e-commerce success•6 minutes William - The power of data•2 minutes Shopify analytics and reports •3 minutes Monitor growth and revenue for an e-commerce store •5 minutes Use data to improve the performance of an e-commerce store •4 minutes Evaluate product performance •5 minutes Wrap-up •1 minute 11 readings•Total 76 minutes How to use Shopify analytics•8 minutes Analytics tools used in e-commerce•8 minutes Key metrics for monitoring an e-commerce store's performance•8 minutes Conversion rate optimization •8 minutes Case Study: The importance of ROI and CPC for a small business•4 minutes Understand visitor behavior with heat maps•8 minutes Activity Exemplar: Use heat map data to optimize a landing page•4 minutes Key metrics for product performance•8 minutes Optimize product offerings based on data•8 minutes Activity Exemplar: Suggest a new product category based on search data•4 minutes Glossary terms from module 2 •8 minutes 8 assignments•Total 190 minutes Test your knowledge: E-commerce analytics tools •10 minutes Activity: Analyze an e-commerce store’s performance•23 minutes Test your knowledge: Monitor an e-commerce store's performance•10 minutes Activity: Use heat map data to optimize a landing page•30 minutes Test your knowledge: Data analysis •10 minutes Activity: Analyze product performance for an e-commerce store•27 minutes Activity: Suggest a new product category based on search data•30 minutes Module 2 challenge •50 minutes 2 plugins•Total 60 minutes Identify: Monitor e-commerce store performance•30 minutes Identify: Underperforming products•30 minutes Apply your skills Module 3•3 hours to completeModule details You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore how to prepare and present your professional portfolio. What's included 3 videos 10 readings 4 assignments Show info about module content 3 videos•Total 7 minutes Welcome to module 3 •1 minute Project introduction•1 minute Tips to prepare a portfolio for job applications•5 minutes 10 readings•Total 60 minutes End of course project overview•4 minutes Activity Exemplar: Create an internal marketing proposal•4 minutes Activity Exemplar: Adjust your campaign keywords•4 minutes Case study: How ShearShare recovered from unsuccessful ads •8 minutes Activity Exemplar: Create a marketing report presentation•4 minutes Resources for the workplace•8 minutes Create a professional portfolio using Google Sites•8 minutes Finding your path and perfect role •8 minutes Add relevant skills to your resume•10 minutes Course 7 glossary •2 minutes 4 assignments•Total 140 minutes Activity: Create an internal marketing proposal•30 minutes Activity: Adjust your campaign keywords•30 minutes Activity: Create a marketing report presentation•30 minutes Module 3 challenge•50 minutes Certificate review Module 4•3 hours to completeModule details You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. What's included 11 videos 9 readings 1 assignment 1 plugin Show info about module content 11 videos•Total 35 minutes Justine: Driving impact with AI in the workplace•2 minutes Boost your digital marketing skills with AI•6 minutes Use AI to help you understand your audience•4 minutes Kickstart your marketing strategy ideas with AI•3 minutes Use AI to compare two campaign proposals •3 minutes Improve your email marketing with AI•6 minutes Brainstorm website copy ideas with AI•4 minutes Introducing Google AI Essentials•1 minute Congratulations on completing the Digital Marketing & E-commerce certificate program!•1 minute Exploring professional opportunities•1 minute Recap of the certificate program•4 minutes 9 readings•Total 60 minutes Introduction to AI in Digital Marketing and E-commerce•8 minutes Use generative AI to work smarter and faster•8 minutes Key takeaways from AI for Digital Marketing and E-commerce•8 minutes Take the next step with Google AI Essentials•4 minutes Showcase your work•8 minutes Claim your Google Digital Marketing & E-commerce ertificate badge•4 minutes Resources for Google Digital Marketing & E-commerce Certificate Graduates•4 minutes Digital Marketing & E-commerce Certificate glossary•8 minutes Explore Google Play Academy•8 minutes 1 assignment•Total 45 minutes Activity: Use generative AI to maximize the impact of your email marketing•45 minutes 1 plugin•Total 15 minutes End of Course Survey•15 minutes Earn a career certificate Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. Instructor Instructor ratings 4.8 (1,659 ratings) Google Career Certificates Google 386 Courses•17,312,749 learners Offered by GoogleLearn more Why people choose Coursera for their career Felipe M. Learner since 2018 "To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood." Jennifer J. Learner since 2020 "I directly applied the concepts and skills I learned from my courses to an exciting new project at work." Larry W. Learner since 2021 "When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go." Chaitanya A. "Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits." Learner reviews 4.8 6,009 reviews 5 stars 85.13% 4 stars 12.55% 3 stars 1.62% 2 stars 0.29% 1 star 0.38% Showing 3 of 6009 E EA 5· Reviewed on Jan 25, 2025 the course was very easy to navigate through, the instructions were very clear and easy to follow. the practice quizzes allowed me the chance to apply my knowledge practically as well L LB 5· Reviewed on Mar 4, 2026 Thank you Google! This specialization meant the beginning of a new and exciting career for me :). It took me looonger than expected to complete it, but the goal was achieved! A AK 5· Reviewed on Apr 18, 2026 This was really liberating and informative course. I’ve learned so many things I never understood as a customer but now I definitely need to do a degree in marketing. View more reviews Frequently asked questions What are digital marketing and e-commerce? Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance. What do digital marketing and e-commerce specialists do? Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings. Why start a career in digital marketing and e-commerce? During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate. Which jobs will this certificate help me prepare for? By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst. What tools and platforms are taught in the curriculum? Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets. What background is required? No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products! Why enroll in the Google Digital Marketing and E-commerce Certificate? You’ll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed with input from top employers and industry leaders. You’ll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce. Do I need to take the course in a certain order? We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons. When will I have access to the lectures and assignments? To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate. What will I get if I subscribe to this Certificate? When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. 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