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Google Digital Marketing & E-commerce Professional Certificate
Get on the fast track to a career in digital marketing.
In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.
Instructor: Google Career Certificates
New AI skills
Enroll for free
Starts Jul 19
1,480,507 already enrolled
Included with Coursera Plus
•Learn more
8 course series
Earn a career credential that demonstrates your expertise
4.8
from 49,754 reviews of courses in this program
Beginner level
Recommended experience
6 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
8 course series
Earn a career credential that demonstrates your expertise
4.8
from 49,754 reviews of courses in this program
Beginner level
Recommended experience
6 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
About
Outcomes
Courses
Testimonials
Previous
Next
What you'll learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills you'll gain
Media Planning
Email Marketing
Spreadsheet Software
Social Media Strategy
Interviewing Skills
Loyalty Programs
Social Media Management
Paid media
Campaign Management
Order Fulfillment
Web Presence
Online Advertising
Social Media Marketing
Performance Measurement
Data Storytelling
E-Commerce
Search Engine Optimization
Client Services
Marketing
Show all
Tools you'll learn
Google Ads
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
6 languages available
Advance your career with in-demand skills
Receive professional-level training from Google
Demonstrate your technical proficiency
Earn an employer-recognized certificate from Google
$71,000+ median U.S. salary for Digital Marketing¹
116,000+ U.S. job openings in Digital Marketing¹
75% of certificate graduates report positive career outcome²
Professional Certificate - 8 course series
New AI skills
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders Opens in a new tab
report that digital commerce will be the most important route to growth. There are over 116,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $71,000 in the U.S.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
Check out all Google Career Certificates hereOpens in a new tab
.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentationOpens in a new tab
.
¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024)
²Based on program graduate survey, United States 2022
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
Foundations of Digital Marketing and E-commerce
Course 1, 12 hoursCourse 1•12 hoursCourse details
What you'll learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you'll gain
Category: Digital MarketingDigital Marketing
Category: Customer EngagementCustomer Engagement
Category: Data StorytellingData Storytelling
Category: E-CommerceE-Commerce
Category: Email MarketingEmail Marketing
Category: Performance marketingPerformance marketing
Category: MarketingMarketing
Category: Web Analytics and SEOWeb Analytics and SEO
Category: Marketing PlanningMarketing Planning
Category: Digital Media StrategyDigital Media Strategy
Category: Search Engine OptimizationSearch Engine Optimization
Category: Brand AwarenessBrand Awareness
Category: Marketing AnalyticsMarketing Analytics
Category: Data-Driven Decision-MakingData-Driven Decision-Making
Category: BrandingBranding
Category: Conversion Funnel AnalysisConversion Funnel Analysis
Category: Marketing StrategiesMarketing Strategies
Category: Performance MeasurementPerformance Measurement
Category: Search Engine MarketingSearch Engine Marketing
Category: Performance MetricPerformance Metric
Attract and Engage Customers with Digital Marketing
Course 2, 14 hoursCourse 2•14 hoursCourse details
What you'll learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you'll gain
Category: Search Engine OptimizationSearch Engine Optimization
Category: Search Engine MarketingSearch Engine Marketing
Category: Keyword ResearchKeyword Research
Category: Content OptimizationContent Optimization
Category: Google AdsGoogle Ads
Category: Customer EngagementCustomer Engagement
Category: Conversion Funnel AnalysisConversion Funnel Analysis
Category: Persona DevelopmentPersona Development
Category: Digital MarketingDigital Marketing
Category: Customer AnalysisCustomer Analysis
Category: Marketing StrategiesMarketing Strategies
Category: Advertising CampaignsAdvertising Campaigns
Category: Marketing Strategy and TechniquesMarketing Strategy and Techniques
Category: Online AdvertisingOnline Advertising
Category: Target AudienceTarget Audience
Category: Digital AdvertisingDigital Advertising
From Likes to Leads: Interact with Customers Online
Course 3, 21 hoursCourse 3•21 hoursCourse details
What you'll learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you'll gain
Category: Social Media StrategySocial Media Strategy
Category: Social Media MarketingSocial Media Marketing
Category: Social Media ContentSocial Media Content
Category: Social Media ManagementSocial Media Management
Category: Content SchedulingContent Scheduling
Category: Paid mediaPaid media
Category: Customer EngagementCustomer Engagement
Category: Content Performance AnalysisContent Performance Analysis
Category: Driving engagementDriving engagement
Category: Brand AwarenessBrand Awareness
Category: Drive EngagementDrive Engagement
Category: Content CreationContent Creation
Category: AdvertisingAdvertising
Category: Brand ManagementBrand Management
Category: BrandingBranding
Category: Advertising CampaignsAdvertising Campaigns
Category: Digital Media StrategyDigital Media Strategy
Category: Digital AdvertisingDigital Advertising
Category: Marketing AnalyticsMarketing Analytics
Category: Social Media CampaignsSocial Media Campaigns
Think Outside the Inbox: Email Marketing
Course 4, 19 hoursCourse 4•19 hoursCourse details
What you'll learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you'll gain
Category: Email MarketingEmail Marketing
Category: Customer RetentionCustomer Retention
Category: CopywritingCopywriting
Category: Email AutomationEmail Automation
Category: Smart GoalsSmart Goals
Category: Personally Identifiable InformationPersonally Identifiable Information
Category: Digital MarketingDigital Marketing
Category: Campaign ManagementCampaign Management
Category: Digital Marketing CampaignsDigital Marketing Campaigns
Category: Promotional StrategiesPromotional Strategies
Category: Marketing AnalyticsMarketing Analytics
Category: Marketing Strategy and TechniquesMarketing Strategy and Techniques
Category: Goal SettingGoal Setting
Category: Information PrivacyInformation Privacy
Category: Marketing AutomationMarketing Automation
Category: Key Performance Indicators (KPIs)Key Performance Indicators (KPIs)
Category: Performance AnalysisPerformance Analysis
Category: Campaign PlanningCampaign Planning
Category: Data EthicsData Ethics
Category: Digital Marketing ToolsDigital Marketing Tools
Assess for Success: Marketing Analytics and Measurement
Course 5, 18 hoursCourse 5•18 hoursCourse details
What you'll learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you'll gain
Category: A/B TestingA/B Testing
Category: Google AnalyticsGoogle Analytics
Category: Marketing AnalyticsMarketing Analytics
Category: Spreadsheet SoftwareSpreadsheet Software
Category: Key Performance Indicators (KPIs)Key Performance Indicators (KPIs)
Category: Pivot Tables And ChartsPivot Tables And Charts
Category: Data PresentationData Presentation
Category: Return On InvestmentReturn On Investment
Category: Media PlanningMedia Planning
Category: Performance MeasurementPerformance Measurement
Category: Paid mediaPaid media
Category: Digital MarketingDigital Marketing
Category: Digital Marketing CampaignsDigital Marketing Campaigns
Category: Media BuyingMedia Buying
Category: Content Performance AnalysisContent Performance Analysis
Category: Data-Driven MarketingData-Driven Marketing
Category: Marketing EffectivenessMarketing Effectiveness
Category: Campaign ManagementCampaign Management
Category: Marketing PlanningMarketing Planning
Category: Media StrategyMedia Strategy
Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 6, 15 hoursCourse 6•15 hoursCourse details
What you'll learn
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Skills you'll gain
Category: E-CommerceE-Commerce
Category: Advertising CampaignsAdvertising Campaigns
Category: Market ResearchMarket Research
Category: Order FulfillmentOrder Fulfillment
Category: Online AdvertisingOnline Advertising
Category: Retail ManagementRetail Management
Category: Google AdsGoogle Ads
Category: Order DeliveryOrder Delivery
Category: Order ProcessingOrder Processing
Category: SalesSales
Category: Digital AdvertisingDigital Advertising
Category: Marketing StrategiesMarketing Strategies
Category: MarketingMarketing
Category: Market TrendMarket Trend
Category: General Sales PracticesGeneral Sales Practices
Category: Sales StrategySales Strategy
Category: Business ResearchBusiness Research
Category: Retail Store OperationsRetail Store Operations
Category: Shipping and ReceivingShipping and Receiving
Category: Order ManagementOrder Management
Satisfaction Guaranteed: Develop Customer Loyalty Online
Course 7, 15 hoursCourse 7•15 hoursCourse details
What you'll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
New AI skills
Boost your digital marketing skills with AI
Use AI to help you understand your audience
Kickstart marketing strategy ideas with AI
Use AI to compare two campaign proposals
Improve your email marketing using AI
Brainstorm website copy ideas with AI
Skills you'll gain
Category: Loyalty ProgramsLoyalty Programs
Category: Digital MarketingDigital Marketing
Category: Customer EngagementCustomer Engagement
Category: Customer Relationship BuildingCustomer Relationship Building
Category: Digital Marketing ToolsDigital Marketing Tools
Category: Brand LoyaltyBrand Loyalty
Category: Customer AnalysisCustomer Analysis
Category: Customer Relationship ManagementCustomer Relationship Management
Category: Customer and Client SupportCustomer and Client Support
Category: Product ImprovementProduct Improvement
Category: E-CommerceE-Commerce
Category: Portfolio ManagementPortfolio Management
Category: Customer ServiceCustomer Service
Category: Client ServicesClient Services
Category: Web AnalyticsWeb Analytics
Category: Relationship ManagementRelationship Management
Category: Digital AnalysisDigital Analysis
Category: Customer RetentionCustomer Retention
Category: Performance AnalysisPerformance Analysis
Category: PresentationsPresentations
Accelerate Your Job Search with AI
Course 8, 6 hoursCourse 8•6 hoursCourse details
What you'll learn
Uncover your skills and explore new career possibilities, with support from tools like Career Dreamer.
Keep your applications organized with Google Sheets.
Build a stand out resume and a step-by-step job search plan—with help from Gemini.
Prepare for interviews and practice responding to questions using Gemini Notebook and Gemini Live.
Skills you'll gain
Category: Generative AIGenerative AI
Category: Prompt EngineeringPrompt Engineering
Category: BrandingBranding
Category: Interviewing SkillsInterviewing Skills
Category: Web PresenceWeb Presence
Category: AI literacyAI literacy
Category: Prompt Engineering ToolsPrompt Engineering Tools
Category: Professional DevelopmentProfessional Development
Category: Google GeminiGoogle Gemini
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Google Career Certificates
Google
386 Courses•17,312,749 learners
Offered by
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Why people choose Coursera for their career
“
"The Google Digital Marketing & E-commerce Professional Certificate updated my knowledge in all aspects related to Digital Marketing. Due to the certificate I received more digital marketing responsibilities.
Tiago C.
Learning from Spain
“
I took the Google Digital Marketing & E-commerce Professional Certificate because I was eager to develop new skills. I have always been told that I am a natural marketing person but I didn't believe until I took this program. Many of the techniques featured gave me confidence that I was doing it right. I especially appreciated learning about the more technical side (analytics, etc.) that gave me some new skills I can apply at work.
Jean R.
Learning from the U.S.
“
It was a wonderful and empowering experience taking the Google Digital Marketing & E-commerce Professional Certificate. I learned to use tools vital for digital marketing, and the knowledge that came from taking these courses made me more confident in job interviews and easier for me to present myself as an expert in my field. Thank you for having a huge impact on my early career, I’ll never forget it.
Kristine A.
Learning from the U.S.
“
"The Google Digital Marketing & E-commerce Professional Certificate updated my knowledge in all aspects related to Digital Marketing. Due to the certificate I received more digital marketing responsibilities.
Tiago C.
Learning from Spain
“
I took the Google Digital Marketing & E-commerce Professional Certificate because I was eager to develop new skills. I have always been told that I am a natural marketing person but I didn't believe until I took this program. Many of the techniques featured gave me confidence that I was doing it right. I especially appreciated learning about the more technical side (analytics, etc.) that gave me some new skills I can apply at work.
Jean R.
Learning from the U.S.
“
It was a wonderful and empowering experience taking the Google Digital Marketing & E-commerce Professional Certificate. I learned to use tools vital for digital marketing, and the knowledge that came from taking these courses made me more confident in job interviews and easier for me to present myself as an expert in my field. Thank you for having a huge impact on my early career, I’ll never forget it.
Kristine A.
Learning from the U.S.
“
"The Google Digital Marketing & E-commerce Professional Certificate updated my knowledge in all aspects related to Digital Marketing. Due to the certificate I received more digital marketing responsibilities.
Tiago C.
Learning from Spain
Frequently asked questions
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access videos, readings, hands-on activities, and assessments anytime and anywhere via the internet, on a computer, or mobile device.
What are digital marketing and e-commerce?
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
What background knowledge is necessary?
None! Whether you’re completely new to the job field or have had some exposure, a Google Career Certificate is the right program for you.
Who is this program for?
You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.
Do I need to take the courses in a specific order?
We highly recommend taking the seven courses in this certificate program in the order presented, as the content builds on information from earlier courses.
What tools and platforms are taught in the curriculum?
Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
What will I be able to do upon completing the professional certificate?
Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.
Which jobs does this program prepare for?
The number of open jobs in digital marketing and e-commerce continues to grow as businesses move more of their operations and sales online. Having an online presence allows businesses to widen their reach and gives customers greater access to products and services. In digital marketing and e-commerce jobs, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the ideas that make brands stand out.
Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E-commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.
Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.
What resources will be available to help with the job search process?
In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice toolOpens in a new tab
, mock interviews and resume building workshops, career coaching sessions and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.
What kind of companies hire digital marketing and e-commerce professionals?
Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.
Why did Google create this program?
Google had long faced an issue that many other companies also contend with: We had open IT support roles, but not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience. In 2018, Google launched the IT Support Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program. In the United States, 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion.2
When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields: cybersecurity, data analytics, digital marketing & e-commerce, project management and UX design. Built and taught by Google, these certificates prepare people from all backgrounds for jobs in fields with great demand for qualified candidates. No degree or previous experience is required. Graduates get the chance to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.
Is this program offered in other languages?
This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.
How much does this certificate cost?
In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Digital Marketing & E-commerce Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. In other countries where Google Career Certificates are available, your cost may be lower.
Can I get college credit for taking the Google Digital Marketing and E-commerce Certificate?
Those planning to attend a degree program can utilize ACE®️ recommendationsOpens in a new tab
or ECTS recommendationsOpens in a new tab
, the industry standard for translating workplace learning to college credit. Learners can earn an ACE recommendation of up to 9 college creditsOpens in a new tab
, or 7 ECTS credits, for completing the Digital Marketing & E-commerce Certificate. This aims to help open up additional pathways to learners who are interested in higher education, and prepare them for entry-level jobs.
To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their CredlyOpens in a new tab
badge, which contains the ACE ® ️ or ECTS credit recommendation.  Once claimed, they will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.
Does the Google Digital Marketing and E-commerce Certificate include AI content?
The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.Show all 16 frequently asked questions
More questions
Visit the learner help center
Financial aid available, learn more
¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024).
²Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.
Enroll for free
Starts Jul 19
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