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AI for Content Creation
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Data Science
Machine Learning
AI for Content Creation
This course is part of Google AI Professional Certificate
Instructor: Google Career Certificates
Enroll for free
Starts Jul 19
176,335 already enrolled
Included with Coursera Plus
•Learn more
3 modules
Gain insight into a topic and learn the fundamentals.
4.7
246 reviews
Beginner level
Recommended experience
Flexible schedule
2 hours to complete
Learn at your own pace
97%
Most learners liked this course
3 modules
Gain insight into a topic and learn the fundamentals.
4.7
246 reviews
Beginner level
Recommended experience
Flexible schedule
2 hours to complete
Learn at your own pace
97%
Most learners liked this course
About
Outcomes
Modules
Testimonials
Reviews
Previous
Next
What you'll learn
Generate high-quality visual assets from a creative concept using Gemini’s image and video generation models.
Transform generic slide decks into engaging visual presentations with Gemini in Google Slides.
Establish custom design guidelines to ensure all AI-generated content aligns with brand standards.
Critique creative assets by prompting AI to provide actionable feedback and specific improvements based on design criteria.
Skills you'll gain
Visual Storytelling
Multimodal Prompts
Creative Design
AI Enablement
AI powered creativity
Artificial Intelligence
AI literacy
Ideation
AI Personalization
Responsible AI
Tools you'll learn
Google Gemini
Generative AI
AI Workflows
Google Workspace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Assessments
1 assignment
Taught in English
18 languages available
Build your Machine Learning expertise
This course is part of the Google AI Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Google
There are 3 modules in this course
Ready to bring your creative ideas to life? In this course, you’ll learn to use AI as your creative partner to generate, refine, and critique assets, helping you move from a rough concept to a polished deliverable in minutes. You’ll learn to generate high-quality images and videos directly in Gemini, then use Gemini in Google Slides to turn basic decks into professional presentations. Beyond that, you’ll learn to use AI as a "creative director" to establish design guidelines and ensure your work is both consistent and impactful.
By the end of this course, you will create:
• Custom marketing assets: Move from promotional concept to reality by using image and video generation models.
• A slide deck from any document: Use Gemini Canvas to instantly turn dense reports or notes into a structured presentation outline, tailored for any audience.
• An engaging presentation: Use Gemini in Google Slides to to translate your vision into professional designs and formatting, creating a polished deck in minutes.
• A creative review: Act as the lead designer by using AI to establish brand guidelines and generate actionable feedback to refine your work.
Create images and videos with Gemini
Module 1•26 minutes to completeModule details
Prototype early stage ideas. Brainstorm different visual concepts, then have AI generate an image and video of your favorite concept.
What's included
2 videos
1 reading
1 ungraded lab
Show info about module content
2 videos•Total 4 minutes
AI for content creation•3 minutes
Maya, how is AI bringing your creative goals to life?•1 minute
1 reading•Total 10 minutes
Create marketing assets to promote your brand•10 minutes
1 ungraded lab•Total 12 minutes
Build with AI: Marketing assets •12 minutes
Develop and enhance presentations with Gemini Canvas and Slides
Module 2•1 hour to completeModule details
Use Gemini Canvas to create a new slide deck that includes the material of your choice. Make adjustments to the deck to fit your desired format and points.
What's included
1 video
2 readings
2 ungraded labs
Show info about module content
1 video•Total 1 minute
Maya, what are some AI features you love? •1 minute
2 readings•Total 12 minutes
Convert dense information into slides to increase engagement•10 minutes
Enhance your presentations to increase engagement and clarity•2 minutes
2 ungraded labs•Total 24 minutes
Build with AI: Presentation slides•12 minutes
Build with AI: High-impact slide deck•12 minutes
Get a creative review from Gemini
Module 3•28 minutes to completeModule details
Utilize AI to find guidelines on how to evaluate work, then have it write a critique for your audience.
What's included
3 readings
1 assignment
1 ungraded lab
Show info about module content
3 readings•Total 6 minutes
Evaluate a flyer's design to upgrade how it looks•2 minutes
Claim your course completion badge •2 minutes
Get started on the next course•2 minutes
1 assignment•Total 10 minutes
Course challenge•10 minutes
1 ungraded lab•Total 12 minutes
Build with AI: Design guidelines •12 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.8
(40 ratings)
Google Career Certificates
Google
386 Courses•17,312,749 learners
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Learner reviews
4.7
246 reviews
5 stars
81.48%
4 stars
10.83%
3 stars
2.48%
2 stars
1.80%
1 star
3.38%
Showing 3 of 246
I
IR
5·
Reviewed on Jun 1, 2026
Thank you so much. I learned a lot and hoping to know and practice what I've learn
M
MP
4·
Reviewed on May 13, 2026
This one was not quite what I expected, but it will still be useful.
S
SD
4·
Reviewed on Apr 19, 2026
could have with more practical videos and examples
View more reviews
Frequently asked questions
What will I learn in AI for Writing and Communicating?
In this course, you’ll practice using AI as your creative partner to generate, refine and evaluate creative assets. You’ll move from initial concept to a polished deliverable faster, reducing your time spent on developing drafts, prototypes, and manual formatting.
Who is this course for?
This course is for anyone who creates content as part of their job and wants to produce higher-quality assets faster. It may be especially relevant if you work on marketing materials, presentations, or visual storytelling. It’s useful for anyone who wants a quicker way to generate, refine, and standardize creative outputs using AI tools.
What will I create in this course?
By the end of this course, you’ll have a set of portfolio-ready deliverables, including custom images and videos to use as marketing assets, a presentation with custom imagery, and a creative review framework you can use to guide your feedback and iteration for future projects.
Is this course hands-on?
The hands-on activities in this course are designed to help you practice using AI to complete creative tasks. You’ll gain practical experience using Gemini, image and video generation, and Gemini in Google Slides.
How long does the course take to complete?
This course is self-paced and takes about 1 hour to complete. It is the fifth course in the Google AI Professional Certificate. You can complete the entire certificate in under 10 hours, at your own pace.
Do I need experience to take this course?
This course does not have any prerequisites, and you don’t need any experience with AI to get started.
What will I get when I complete the course?
After you complete the course, you’ll earn a course completion badge from Google to share with your network and potential employers.
Is a Google AI Pro subscription required to earn the certificate?
No. To help you get the most out of the labs and build a robust portfolio of work, we’re providing a complimentary three-month trial subscription to Google AI Pro (terms apply). While optional and not required to complete your labs or earn your certificate, it gives you expanded access to a suite of our most capable AI models and features.
Do I need to use Google AI like Gemini to complete the labs?
No. To complete the labs, you can use any browser-based generative AI tool of your choice. Generative AI technology is dynamic and ever-changing, so always double-check the features and capabilities available in the tools you’re using. And, remember to check your organization's AI policy if using AI for work or school.
When I click “Launch App” to access my Google AI Pro trial code, a new window opens with a URL containing "Saritasa." Is this site legitimate and safe?
Yes, it is completely safe. Saritasa is an authorized technical partner working with Google to securely generate and distribute your unique Google AI Pro trial codes.
While the initial window is hosted by Saritasa to manage the code distribution, the actual redemption process—where you enter your information and activate your trial—takes place entirely within the one.google.com domain. Your sensitive account information is handled directly by Google’s secure infrastructure, and Saritasa does not have access to your Google Account credentials.
When will I have access to the lectures and assignments?
To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Show all 12 frequently asked questions
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Starts Jul 19
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