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Business 3 min read China will overtake the US as the world’s biggest retail market this year By Daniel Shane, CNN Business Updated Jan 23, 2019, 7:00 AM ET Published Jan 23, 2019, 6:56 AM ET Updated Jan 23, 2019, 7:00 AM ET PUBLISHED Jan 23, 2019, 6:56 AM ET • Source: CNN Business " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/181003173940-hema-alibaba-business-video-card.jpg?q=x_0,y_208,h_2250,w_3999,c_crop" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/181003173940-hema-alibaba-business-video-card.jpg?q=x_0,y_208,h_2250,w_3999,c_crop" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html=" Updated Jan 23, 2019, 7:00 AM ET Published Jan 23, 2019, 6:56 AM ET Updated Jan 23, 2019, 7:00 AM ET PUBLISHED Jan 23, 2019, 6:56 AM ET " data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2018-10-03T18:54:04Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2018/10/03/china-alibaba-hema-supermarkets-lon-orig.cnn-business" data-branding-key="" data-video-slug="china alibaba hema supermarkets lon orig" data-first-publish-slug="china alibaba hema supermarkets lon orig" data-video-tags="alibaba group,business and industry sectors,business, economy and trade,companies,consumer behavior,economic indicators,economy and economic indicators,electronic commerce,online and home shopping,retail and wholesale trade,supermarkets and groceries" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback You need an app to shop in Alibaba's grocery stores 1:08 • Source: CNN Business You need an app to shop in Alibaba's grocery stores 1:08 • CNN Business China 16 videos • Source: CNN Business " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/181003173940-hema-alibaba-business-video-card.jpg?q=x_0,y_208,h_2250,w_3999,c_crop" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/181003173940-hema-alibaba-business-video-card.jpg?q=x_0,y_208,h_2250,w_3999,c_crop" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html=" Updated Jan 23, 2019, 7:00 AM ET Published Jan 23, 2019, 6:56 AM ET Updated Jan 23, 2019, 7:00 AM ET PUBLISHED Jan 23, 2019, 6:56 AM ET " data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2018-10-03T18:54:04Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2018/10/03/china-alibaba-hema-supermarkets-lon-orig.cnn-business" data-branding-key="" data-video-slug="china alibaba hema supermarkets lon orig" data-first-publish-slug="china alibaba hema supermarkets lon orig" data-video-tags="alibaba group,business and industry sectors,business, economy and trade,companies,consumer behavior,economic indicators,economy and economic indicators,electronic commerce,online and home shopping,retail and wholesale trade,supermarkets and groceries" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback You need an app to shop in Alibaba's grocery stores 1:08 • Source: CNN Business You need an app to shop in Alibaba's grocery stores 1:08 • CNN Business • Source: CNN " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220512235509-05-china-covid-051222.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220512235509-05-china-covid-051222.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-05-26T14:34:36Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/05/26/china-cabinet-government-meeting-coronavirus-economy-jobs-firstmove-vpx.cnn" data-branding-key="" data-video-slug="china cabinet government meeting coronavirus economy jobs firstmove vpx" data-first-publish-slug="china cabinet government meeting coronavirus economy jobs firstmove vpx" data-video-tags="asia,business, economy and trade,china,continents and regions,coronavirus,diseases and disorders,east asia,economic conditions,economic growth,economic recovery,economy and economic indicators,health and medical,infectious diseases,life forms,microscopic life,respiratory diseases,viruses" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback Chinese officials urge government action to revive Covid-battered economy 2:57 • Source: CNN Chinese officials urge government action to revive Covid-battered economy 2:57 • Source: CNNBusiness " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220516145322-china-supply-chain.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220516145322-china-supply-chain.jpg?c=16x9" } }" data-vr-video="false" data-show-html="Quest Means Business" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-05-16T22:35:07Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/05/16/china-covid-lockdown-supply-chain-issues-wang-pkg-qmb-vpx.cnnbusiness" data-branding-key="" data-video-slug="china covid lockdown supply chain issues wang pkg qmb vpx" data-first-publish-slug="china covid lockdown supply chain issues wang pkg qmb vpx" data-video-tags="asia,china,continents and regions,east asia,factory workers,labor and employment,workers and professionals" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback How China's workers are faring during a tumultuous supply chain crisis 3:16 • Source: CNNBusiness How China's workers are faring during a tumultuous supply chain crisis 3:16 • CNNBusiness • Source: CNNBusiness " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220429084825-shipping-containers.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220429084825-shipping-containers.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-04-29T14:16:37Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/04/29/shanghai-covid-lockdown-china-economy-lu-stout-vpx.cnnbusiness" data-branding-key="" data-video-slug="shanghai covid lockdown china economy lu stout vpx" data-first-publish-slug="shanghai covid lockdown china economy lu stout vpx" data-video-tags="asia,business, economy and trade,china,continents and regions,coronavirus,diseases and disorders,east asia,east china,economic indicators,economy and economic indicators,health and medical,infectious diseases,kristie lu stout,life forms,microscopic life,misc people,respiratory diseases,shanghai,viruses" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback Analyst: 'Lockdown in Shanghai will rock China's economy' 2:56 • Source: CNNBusiness Analyst: 'Lockdown in Shanghai will rock China's economy' 2:56 • CNNBusiness • Source: CNN " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220223105329-china-zero-covid-beijing-winter-olympics-marketplace-asia-hnk-00012317.png?c=16x9" }, "small": { "uri": 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data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback How much longer can China's economy handle 'zero-Covid'? 4:08 • Source: CNN How much longer can China's economy handle 'zero-Covid'? 4:08 • Source: CNN " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220223120340-marketplace-asia-eyuan-still.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220223120340-marketplace-asia-eyuan-still.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" Rosanna Philpott " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-02-23T05:19:18Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/02/22/beijing-winter-olympics-digital-currency-e-yuan-hnk.cnn" data-branding-key="marketplace-asia" data-video-slug="beijing winter olympics digital currency e-yuan hnk" data-first-publish-slug="beijing winter olympics digital currency e-yuan hnk" data-video-tags="asia,beijing,business, economy and trade,china,company activities and management,continents and regions,currencies,digital currencies,east asia,economy and economic indicators,money, banknotes and coins,olympics,product development,product innovation,product management,sports events,summer olympics,technology,winter olympics,seasons of the year,travel and tourism,winter (season)" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback China showcased the e-CNY at Beijing Winter Olympic Games 4:52 • Source: CNN China showcased the e-CNY at Beijing Winter Olympic Games 4:52 • Source: CNN Business " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220201121229-soros-on-china.jpg?c=16x9" }, "small": { "uri": 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olympics" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback Olympic sponsors caught in the middle of diplomatic boycotts ​against China 3:09 • Source: CNN Olympic sponsors caught in the middle of diplomatic boycotts ​against China 3:09 • Source: CNNBusiness " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220114004327-omicron-beijing-china-011322.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220114004327-omicron-beijing-china-011322.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-01-17T16:40:30Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/01/17/china-gdp-economy-patrick-chovanec.cnnbusiness" data-branding-key="" data-video-slug="china gdp economy patrick chovanec" data-first-publish-slug="china gdp economy patrick chovanec" data-video-tags="asia,business and industry sectors,business, economy and trade,china,continents and regions,east asia,economic conditions,economy and economic indicators,real estate" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback Covid and the real estate crisis weigh on China's economy 3:18 • Source: CNNBusiness Covid and the real estate crisis weigh on China's economy 3:18 • CNNBusiness • Source: CNN " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220114153620-screengrab-hong-kong-skyline.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220114153620-screengrab-hong-kong-skyline.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" 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data-details="" Video Ad Feedback Pandemic empties one of the world's busiest airports 3:04 • Source: CNN Pandemic empties one of the world's busiest airports 3:04 • Source: CNN Business " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220112144713-food-delivered-by-robot-beijing-olympics.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/220112144713-food-delivered-by-robot-beijing-olympics.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" Macie Goldfarb " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2022-01-12T19:52:50Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2022/01/12/food-robot-beijing-olympics-orig.cnn-business" data-branding-key="" data-video-slug="food robot Beijing Olympics orig" data-first-publish-slug="food robot Beijing Olympics orig" 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data-canonical-url="https://www.cnn.com/videos/business/2021/12/30/china-xian-lockdown-chip-shortage-samsung-micron.cnnbusiness" data-branding-key="" data-video-slug="china xian lockdown chip shortage samsung micron" data-first-publish-slug="china xian lockdown chip shortage samsung micron" data-video-tags="" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback China lockdown is hitting world's biggest chipmakers 2:09 • Source: CNNBusiness China lockdown is hitting world's biggest chipmakers 2:09 • CNNBusiness • Source: CNNBusiness " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211228215252-01-stand-hk-arrests-122920221.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211228215252-01-stand-hk-arrests-122920221.jpg?c=16x9" } }" data-vr-video="false" data-show-html="Newsroom" data-byline-html=" " data-timestamp-html="" 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starlink" data-video-tags="asia,aviation and aerospace industry,business and industry sectors,business figures,business, economy and trade,china,companies,continents and regions,east asia,elon musk,government and public administration,government bodies and offices,government departments and authorities,international relations,international relations and national security,ivan watson,misc people,north america,roads and traffic,satellite industry,space and astronomy,space exploration,space industry,space stations,spacecraft and satellites,spacex,state departments and diplomatic services,technology,telecommunications industry,the americas,transportation and warehousing,transportation infrastructure,united states" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback China slams Elon Musk and US claiming SpaceX satellites endangered Chinese 1:58 • Source: CNNBusiness China slams Elon Musk and US claiming SpaceX satellites endangered Chinese 1:58 • CNNBusiness • Source: CNN " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211221093954-china-livestreamer-viya-1.jpg?c=16x9" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211221093954-china-livestreamer-viya-1.jpg?c=16x9" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2021-12-21T14:59:39Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2021/12/21/china-government-fines-livestreamer-viya-tax-evasion-lkl-intl-vpx.cnn" data-branding-key="" data-video-slug="china government fines livestreamer viya tax evasion lkl intl vpx" data-first-publish-slug="china government fines livestreamer viya tax evasion lkl intl vpx" data-video-tags="arts and entertainment,asia,broadcasting industry,business and industry sectors,business, economy and trade,celebrities,celebrity and pop culture,china,consumer behavior,continents and regions,crime, law enforcement and corrections,criminal offenses,digital and streaming video,east asia,economic indicators,economy and economic indicators,fines and penalties,fraud and financial crimes,government and public administration,internet and www,internet broadcasting,law and legal system,media industry,movie and video industry,newspapers,public finance,publishing industry,social media,streaming media,tax avoidance,tax fraud,taxes and taxation,technology,trial and procedure" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback Chinese 'live-streaming queen' hit with huge tax evasion penalty 1:39 • Source: CNN Chinese 'live-streaming queen' hit with huge tax evasion penalty 1:39 • Source: CNNBusiness " data-fave-thumbnails="{"big": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211013145352-evergrande-changqing-wuhan-china-0926.jpg?q=x_2,y_135,h_1123,w_1995,c_crop" }, "small": { "uri": "https://media.cnn.com/api/v1/images/stellar/prod/211013145352-evergrande-changqing-wuhan-china-0926.jpg?q=x_2,y_135,h_1123,w_1995,c_crop" } }" data-vr-video="false" data-show-html="" data-byline-html=" " data-timestamp-html="" data-check-event-based-preview="" data-is-vertical-video-embed="false" data-network-id="" data-publish-date="2021-12-09T15:03:11Z" data-video-section="business" data-canonical-url="https://www.cnn.com/videos/business/2021/12/09/evergrande-default-debt-fitch.cnnbusiness" data-branding-key="" data-video-slug="evergrande default debt fitch" data-first-publish-slug="evergrande default debt fitch" data-video-tags="asia,business, economy and trade,china,companies,company activities and management,continents and regions,east asia,financial performance and reports,financial ratings,fitch group,beijing,economic conditions,economic growth,economy and economic indicators" data-breakpoints='{"video-resource--media-extra-large": 660}' data-display-video-cover="true" data-details="" Video Ad Feedback China's Evergrande downgraded by Fitch 1:41 • Source: CNNBusiness China's Evergrande downgraded by Fitch 1:41 • CNNBusiness See more videos Facebook Tweet Email Link Threads Link Copied! Hong KongCNN Business —  China’s economy may be slowing down, but the country is still set to eclipse the United States as the world’s top retail market for the first time. Retail sales in China will reach more than $5.6 trillion this year, about $100 billion more than in the United States, according to a report published Wednesday by research firm eMarketer. The Chinese population’s growing wealth and the rapid development of e-commerce have driven the country’s epic retail boom. “In recent years, consumers in China have experienced rising incomes, catapulting millions into the new middle class,” said Monica Peart, senior forecasting director at eMarketer. “The result has been a marked rise in purchasing power and average spending per person.” The firm’s prediction highlights China’s increasing importance as a market for global brands even as growth overall cools. The country is already the world’s largest market for cars and smartphones. Related article JASON LEE/REUTERS This coffee company thinks it can beat Starbucks in China The gap between the Chinese and US retail markets is set to widen in the coming years, with China’s growing more quickly through at least 2022, according to eMarketer. China’s biggest e-commerce companies, Alibaba (BABA) and JD.com (JD), have played a key role in the industry’s explosive growth. More than 35%, or almost $2 trillion, of Chinese retail spending is expected to take place online this year, eMarketer said, compared with just 11% in the United States. China is home to Singles Day, Alibaba’s annual online spending blitz that regularly racks up bigger sales than Black Friday and Cyber Monday combined. Alibaba accounts for more than half of all online sales in China, but it faces increasing competition from smaller rivals like Pinduoduo, according to eMarketer. Like Amazon (AMZN) in the United States, China’s internet giants have moved into the brick-and-mortar retail industry, as well. Tencent (TCEHY), the owner of top messaging app WeChat, and three other companies invested $5 billion in Wanda Commercial Properties, China’s biggest mall operator, a year ago. Tencent is also a major shareholder in JD.com. In 2017, Alibaba paid $2.9 billion for a 36% stake in Sun Art Retail Group (SURRY), widely considered the Chinese equivalent of Walmart (WMT). A customer shopping for clothing at a mall in Beijing. Growth in retail sales is slowing in China, but it's still outpacing the United States. NICOLAS ASFOURI/AFP/Getty Images Slowdown fears overdone? Chinese consumers are feeling the effects of the country’s slowing economy and trade war with the United States. Retail sales growth is expected to weaken to 7.5% in 2019, from around 8.5% last year, according to eMarketer. Apple (AAPL) alarmed investors earlier this month by warning that its sales in China were lower than anticipated for the holiday quarter. CEO Tim Cook said in a letter to investors that the company had been blindsided by “the magnitude of the economic deceleration” in China. Spending on products like cosmetics and jewelery is suffering as consumers feel the pinch from cooling growth in the real estate market and rising debt, according to Michelle Lam, an analyst at investment bank Societe Generale. Related article A pedestrian walks past a Tiffany and Co. boutique in Shanghai, China, 15 October 2010. Qi yunfeng/Imaginechina/AP Chinese tourists are spending less at Tiffany's. That's a worrying sign “As China’s growth has been losing momentum, consumer spending has also exhibited clear signs of weakness,” she wrote in a note to clients this week. But other analysts are more optimistic. “While we expect consumption growth to slow, we think that the anxiety about China’s consumers is largely overdone,” Tianjie He, a senior economist at research firm Oxford Economics, wrote in a note on Wednesday. “We do not expect a significant slowdown in 2019,” he wrote, adding that China’s consumers will remain “a key driver of economic growth.” Facebook Tweet Email Link Threads Link Copied! 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