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Enterprise-class web analytics made smarter, friendlier and free.
Google Analytics is the enterprise-class web analytics solution that gives you rich
insights into your website traffic and marketing effectiveness. Powerful, flexible and
easy-to-use features now let you see and analyze your traffic data in an entirely new way.
With Google Analytics, you're more prepared to write better-targeted ads, strengthen your
marketing initiatives and create higher converting websites.
ANALYTICS INTELLIGENCE
Google Analytics monitors your reports and automatically alerts you of
significant changes in data patterns.
ADVANCED SEGMENTATION
Isolate and analyze subsets of your traffic with a fast interactive segment
builder.
FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom
reports, custom variables, and a flexible tracking API.
ECOMMERCE TRACKING
Trace transactions to campaigns and keywords, get loyalty and latency metrics,
and identify your revenue sources.
GOALS
Track sales and conversions. Measure your site engagement goals against
threshhold levels that you define.
MOBILE TRACKING
Track web-enabled phones, mobile websites and mobile apps.
DATA EXPORT API
Integrate business information and develop applications that access Google
Analytics data.
ADVANCED ANALYSIS TOOLS
Perform advanced data analysis with pivot tables, filtering and multiple
dimensions. Discover new trends and insights with motion chart visualizations.
PRODUCT TOUR
Watch this brief tour to learn how Google Analytics can help you buy the right keywords,
target your best markets, and engage and convert more customers.
NEWS & HIGHLIGHTS
Google Analytics Blog Feed
Appraising Your Investment in Enterprise Web Analytics, a commissioned study
conducted by Forrester Research, Inc.
STRATEGIC SOLUTIONS
Google Analytics Premium provides all the power and ease of Google Analytics -
optimized for the enterprise. Learn more.
Extend the power of Google Analytics with these third party solutions in our Analytics
Application Gallery.
Get more out of Google Analytics with strategic consulting services and customized
support packages from Google Analytics Certified Partners
New Analytics Intelligence reports
automatically identifies significant changes in your site traffic to help you discover
data insights you might otherwise miss.
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