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Prolific
Software Development
Building the biggest pool of quality human data in the world—for AI developers, researchers, and organizations.
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Prolific is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.
Over 35,000 AI developers, researchers, and organizations use Prolific to gather data from real, engaged participants—with a new study launched every 2 minutes.
Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 & 2024 and the Deloitte Technology Fast 50 in 2023.
Website
http://www.prolific.com
External link for Prolific
Industry
Software Development
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2014
Specialties
crowdsourcing, participant recruitment, online research, ai, data collection, data labeling, ai training, human data, global participant pool, ai model development, and machine learning
Products
No more previous content
AI Task Builder, Data Labeling Platforms
AI Task Builder
Data Labeling Platforms
Prolific for AI, User Research Software
Prolific for AI
User Research Software
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Updates
Prolific
187,100 followers
3d
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In July, our product team shipped several updates designed to take your data collection further. 🔧
- Active in the last X days filter: Target only active participants without manually pruning your groups.
- Demographic breakdowns of participant groups: Analyze any group by age, marital status, and more directly in the Overview tab.
- Configurable task layout in AI Task Builder: Define exactly how your stimulus, instructions, and content blocks are arranged.
- Expanded verified expert network: Access a fast-growing pool of verified healthcare professionals and more, including 1,200 new language specialists added every month.
- AND/OR logic in saved filter sets: Apply complex targeting conditions to a filter set and reuse them across studies.
Amazon MTurk also closes to new customers on July 30. First-time Prolific researchers can redeem a $50/£50 coupon until then.
Full roundup and coupon details ➡️ https://lnkd.in/eGcT_haU
16
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Prolific
187,100 followers
3d
Edited
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Our VP of Data & AI Enzo Blindow says data volume is a solved problem. Quality is what separates a good AI model from a great one, and that changes everything about how labs source their training data.
He sat down with Liam Lawson on The AI Report podcast to talk through what actually goes into high quality training data, why models lean too hard into stereotypes, plus the research we published at ICLR on commercial pressure in AI models.
Full episode here → https://lnkd.in/emPMnj65
…more
Data volume is solved, quality is everything now | Enzo Blindow on The AI Report
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Prolific
187,100 followers
5d
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If you're evaluating research platforms right now, here’s what it looks like when you set up on Prolific.
No sales call or contract needed. Create an account, connect your preferred tool (like Qualtrics, SurveyMonkey, Gorilla, your own API), access 300K+ verified participants and select from 300+ screeners, set your pay, and publish.
Right now, you can get $50/£50 credit toward your first study. Claim it here 👉 https://lnkd.in/eDb-N9gb
…more
Getting started for researchers | Prolific
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Prolific
187,100 followers
6d
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During [ICML] Int'l Conference on Machine Learning week in Seoul, we brought together senior AI leaders for an exclusive dinner at N Seoul Tower 🇰🇷
Guests traveled up Namsan Mountain via the famous cable car before taking in iconic views of the Seoul skyline, then sat down for an evening of exceptional cuisine with researchers and practitioners from OpenAI, Microsoft AI, Google DeepMind, Ubisoft, and more - joined by our own AI research team, who brought fresh insights from their spotlight papers presented at the conference.
Conversations spanned evaluation, alignment, and the role of human data in building models that actually work.
Thanks to everyone who joined us. We'll be back with more!
+3
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Prolific reposted this
Phelim Bradley
1w
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The research industry has had a participant experience problem for years. I wanted to build something different with Prolific, where participant experience would be a priority.
So I’m delighted to see that in Conjointly’s comparison of 11 platforms, we came out top on participant satisfaction, earnings, and enagement:
- 98% of Prolific participants rated the platform easy to navigate
- 96% said they'd recommend it
- Prolific participants also reported the highest median monthly earnings
Participant experience is inseparable from data quality -- how can you expect to get the data you need if the experience the end users have is not excellent.
Full study in comments.
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Prolific
187,100 followers
1w
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When you're measuring how a whole country feels about AI, sample quality matters as much as the questions you ask. This OII study by Dr Florence Enock and Professor Helen Margetts on UK trust and use of LLMs surveyed a nationally representative sample of 2,002 UK adults, sourced via Prolific.
We're pleased to see the findings now publicly available. You can access their report below 📄
Oxford Internet Institute, University of Oxford
53,168 followers
1w
Edited
NEW: As AI becomes embedded in daily life, UK adults are increasingly turning to it not just for practical help, but for emotional support, relationship advice, and companionship.
- Almost one third of regular users (31%) reported using LLMs for personal and emotional support, such as talking through problems and asking for help with decisions
- 38 per cent of those surveyed said they trust LLMs for advice on personal relationships
- Younger users were more likely to use LLMs across all types of activity that were asked about, from practical help and collaboration to role play with AI characters and deep conversations with AI chatbots
- Two thirds of respondents (67%) reported trusting LLMs for information about health issues
"Users are increasingly turning to chatbots for social connection and personal support," says Dr Enock, stressing that substantial further research is needed to understand what this shift means for human relationships.
Learn more at the link in comments.
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Prolific
187,100 followers
1w
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📊 Our research team members Oriol Bosch Jover and Andrew Gordon ran a snap poll on the Farage Clacton by-election story, surveying a representative sample of 1,174 UK adults weighted to match the UK population on age, sex, region, education, housing tenure, and 2024 vote.
Farage says he's standing again so voters can judge him directly. The public isn't convinced, only 25% believe that's his real reason, and 73% think he probably did something wrong regarding the gifts and support under investigation.
Reform UK's own voters see it differently. 84% believe his explanation, only 17% think he did anything wrong, and most say a win would clear his name outright.
Every other major party has chosen not to contest the by-election, but 69% of the public, including a majority of Reform voters, think they should.
Check out the full breakdown and methodology: https://lnkd.in/eCPtb53C
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Prolific
187,100 followers
1w
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New snap poll from our research team on the Farage Clacton by-election story. A representative sample of 1,174 UK adults, weighted to match the UK population on age, sex, region, education, housing tenure, and 2024 vote.
Full results and blog from Oriol below 👇
Oriol Bosch Jover
1w
Nigel Farage says he's giving up his Clacton seat so voters can judge him directly. Britons aren't buying it: they think the real motive is to shift attention away from the parliamentary inquiries into him, and they are convinced he did something wrong.
At Prolific, we surveyed 1,174 UK adults within 24 hours of Farage's announcement. What did we find?
Reform UK's own supporters see all of this completely differently. They largely accept Farage's explanation, reject the idea that he did anything wrong, and believe that winning would clear his name. Even if he loses, most say they would stick with Reform UK anyway.
What about the other parties? Almost every major one has chosen not to contest the by-election (Farage's only challenger so far is satirist Count Binface). That's not what voters wanted: 69% think other parties should stand against him, against just 16% who don't.
All in all: the public is not on Farage's side, but his base is. Will that be enough for the gamble to pay off? We shall see.
Swipe through the carousel for the key charts, then head to the blog for the full breakdown, question wording, and analysis. Link in the comments.
Want access to the full dataset, or just want to chat through what we did? Reach out here or drop me a line at oriol.jover@prolific.com.
#Polling #UKPolitics #ReformUK
PS. A huge thank you to our participants. Being able to collect this quality of data in under 24 hours is only possible because of them.
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Andrew Gordon
1w
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Some of you might be wondering why I haven't posted anything pollling related in a while... well I'm glad to say its back!
Prolific's polling is now in the hands of the wonderful Oriol Bosch Jover who is doing some really exciting work on new methods that we'll be sharing with you all as we go.
Up today - we managed to survey 1,174 UK adults within 24 hours of Nigel Farage MP's recent announcement that he's giving up his Clacton seat so voters can judge him directly.
It appears the UK public isn't buying it, they think the real motive is to shift attention away from the parliamentary inquiries into him, and they are convinced he did something wrong.
But Reform UK's own supporters see it completely differently. They largely accept Farage's explanation, reject the idea that he did anything wrong, and believe that winning would clear his name. Even if he loses, most say they would stick with Reform UK anyway.
Should the other parties stand against him? Voters say - yes! 69% think other parties should stand against him, against just 16% who don't.
Check out the attached data for all the questions we asked and the methods used. A full write up is linked in the first comment.
#Polling #UKPolitics #ReformUK
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Prolific reposted this
Jerome W.
1w
Edited
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'Is this a bot?' 🤥 Will frontier AI in third-party chat assistants claim to be human if its operator instructs its to? Will it lie even wo such an instruction?
😲 Today I'm at ICML in Seoul presenting an answer to these questions - '예' (yes! 🌶️)
AI model specs explicitly calling out lying and, more specifically, lying about personhood as a prohibited behaviour, e.g. 👇
> 'Operators cannot instruct Claude to [...] claim to be human when directly and sincerely asked' - Claude's Constitution
💬 Our benchmark of 31 simulated chatbot deployments, which emulate real AI frameworks such as OpenClaw 🦞 and Botpress, and are grounded in real-world AI deployments, shows that frontier models from Anthropic, OpenAI, and Google will lie when directly asked 'is this a bot?'.
⚖️ These results are particularly timely for discussions around governing frontier AI - EU AI Act enforcement rolls in from August 2nd, and ensuring AI disclosure at the time of first interaction is a requirement. Our results show that even state-of-the-art safety training is unreliable, and that legislative safeguards are warranted.
🙏 Thank you to Prolific for funding this project (Phelim Bradley), to John Burden for his contributions to early iterations of the benchmark, and to Nora Petrova and Enzo Blindow for their continued guidance.
Website: https://lnkd.in/e_4SAcuQ
Paper: https://lnkd.in/eMgHpEeS
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