Google Ad Manager Policies and Guidelines - Transparency Center
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Building a safer experience
Across all products and services, we set clear policies for what is and isn’t acceptable on our platforms. These policies aim to ensure a safe and positive experience for our users and observe a high standard of quality and reliability for advertisers, publishers, and content creators alike.
Content policies and Community Guidelines
Content policies establish the rules of the road for what content can be created, uploaded, sent, shared, and monetized. These policies are used to guide content moderation and enforcement actions on our products. Community Guidelines play an important role in maintaining a positive experience for everyone on our platforms no matter where they are in the world.
Developer & API policies
User data and developer policies provide rules for how developers interact with our products and services. They also describe the privacy and security requirements for handling user data to include the full spectrum of developer actions, like requesting, obtaining, using, and sharing data.
Monetized product guidelines
Monetized product guidelines are the policies and standards related to products Google earns revenue from and cover what can or can’t be monetized. These policies empower and protect users while promoting a thriving digital ecosystem that is safe and conducive to innovation and growth.
Ads Creative Studio
Android Auto and Android Automotive
The Android Auto and Android Automotive app quality guidelines provide guidance to developers building for both products. Android Auto and Android Automotive developers must also follow Google Play’s Developer Program Policies, guidelines, and terms.
Android Auto Addendum to the Google Play Developer Distribution Agreement
Learn more about additional terms for any products distributed to Android Auto or Android Automotive OS.
View Addendum
Android app quality for cars
Learn about the car app guidelines to build for Android Auto and Android Automotive.
View Guidelines
Google Play
Google Play’s Developer Program Policies, guidelines, and terms help ensure apps and games are delivered safely to billions of people worldwide. More on the policies, developer distribution agreement, and the terms of service can be found below.
View Google Play Policies
Android TV
The Android TV app quality guidelines provide guidance to developers building for TV. Android TV developers also must also follow Google Play’s Developer Program Policies, guidelines, and terms.
Android TV App Quality
Learn about the app quality guidelines to build for Android TV.
View Guidelines
Google Play
Google Play’s Developer Program Policies, guidelines, and terms help ensure apps and games are delivered safely to billions of people worldwide. More on the policies, developer distribution agreement, and the terms of service can be found below.
View Google Play Policies
Authorized Buyers
Blogger
Blogger is a service for self-expression and communication. View the Community Guidelines that play an important role in maintaining a positive experience for everyone.
Content Policy / Community Guidelines
Our policies play an important role in keeping the open web a welcoming place to create.
See guidelines
Report a violation
If you encounter a post that you believe violates Community Guidelines, please report it using the 'Report' link located on most blogs. If you are unable to find the link on the blog, you can still report suspected violations using the link below.
Report content
Display and Video 360
Google Health
Google Health policies play an important role in maintaining a positive experience for everyone.
Community Guidelines
The Google Health Community Forums are a place to connect with friends and staff in a welcoming environment of support, learning, and inspiration to live a healthier, more active life.
See guidelines
Developer Policies
Learn more about the Google Health Platform Developer principles and how to securely handle user data.
See policies
Agreements
Please remember that your use of the Google Health Community is subject to the Google Health Terms of Service.
View terms of service
Report a violation
If you encounter a violation of the guidelines or the Terms of Use, you may report the content for Google Health Community Team review.
Report a violation
Kaggle
Community Guidelines
View Kaggle’s Community Guidelines
Terms of Service
View Kaggle’s Terms of Service
Acceptable Use Policy
View Kaggle’s Acceptable Use Policy
Gmail
Gmail Program Policies play an important role in ensuring users are provided a safe environment for our search-based webmail service.
Program Policies
We ask that everyone abide by the policies linked here to help us achieve this goal.
View policies
Agreements
If you’re using a Gmail account through work, school, or another organization, additional or different terms may apply based on your organization’s agreement with Google or other policies. Your administrator may be able to provide more information.
If you use Gmail with a consumer (e.g., @gmail.com) account, please refer to Google’s Terms of Service linked here.
View terms of service
Report a violation
If you believe an account has violated our Program Policies, there are multiple ways to report it.
Report General Abuse
Report child grooming
Report copyright
Google Account
Google Ad Manager
Google AdMob
Google Ads
Google AdSense
Google AdSense Program Guidelines & Online Terms and Conditions set the foundation for publishers who are using AdSense to earn money from their online content.
Agreements
View the Terms of Service based on the country in which your billing address is located.
View terms of service
Google Arts & Culture
Google Assistant
Google Assistant guidelines and Actions on Google policies are designed to provide guidance to developers building Actions on the Google platform.
Developer Guide
Learn about the main factors that help determine how Assistant understands and responds to your request.
View guide
Policies for App Actions
Learn more about policies around building for App Actions
View policy
Agreements
By accessing or using Actions on Google, you are agreeing to the Google Assistant Terms and Conditions and all other relevant terms.
View Actions on Google terms
View Google Assistant terms
Privacy Notice for Children’s Features
View the Privacy Notice for Audio Collection from Children’s Features on Google Assistant.
View privacy notice
Google Business Profile
Google Calendar
Google Calendar Program Policies play an important role in maintaining a positive experience for everyone.
Content Abuse
Google Calendar may refuse to host public calendar or event content, or terminate users who engage in activities that violate our policies.
View policies
Agreements
Additional Partner Program Policies
Google Chat
Google Chrome
Our policies play an important role in maintaining a positive experience for everyone using Google Chrome and Chrome Web Store.
Developer Program Policies
These policies apply to the entire user experience of your application/extension/theme, unless otherwise noted.
View policies
Agreements
Read Google Chrome and ChromeOS Additional Terms of Service.
View terms
Privacy Notice
View the Google Chrome Privacy Notice
View privacy notice
Chrome Web Store Developer Agreement and Terms of Service
Read the Developer Agreement and the Terms of Service.
View Chrome Web Store Developer Agreement
View Chrome Web Store Terms of Service
Google Classroom
Google Cloud Platform
Google Cloud Platform policies play an important role in maintaining a positive experience for everyone.
Program Policy
Learn more about Google Cloud Platform Acceptable Use Policy.
View policy
pub.dev
Pub.dev is the official package repository for Dart and Flutter, enabling developers to discover and publish packages.
Content Policy
Our policies play an important role in keeping pub.dev a trustworthy place to discover packages.
See pub.dev/policy
Google Docs
Google Drawings
Google Drive
Google Earth
Google Fi
Google Fi’s policies and terms play an important role in maintaining a positive experience for everyone.
Agreements
View Google Fi’s Terms of Service.
View terms
Privacy Notice
View the Google Fi’s Privacy Notice.
View privacy notice
Google Fit
Google Fit policies play an important role in guiding how you collect, manage, and protect sensitive user information like health and fitness data.
Developer & API Policies
View the key principles and policies mapped for developers.
View policies
Agreements
See Google Fit’s overarching terms and conditions.
View Terms and Conditions
Google Forms
Google Groups
Google Help Communities
Google Maps
Google Maps policies, guidelines, and terms play an important role in maintaining a positive experience for everyone.
Developer & API Terms
Read more about the Google Maps Platform Terms of Service.
View Google Maps Platform Terms of Service
Agreements
View Google Terms of Service and Google Maps/Google Earth Additional Terms of Service.
View Google Terms of Service
View Google Maps Additional Terms of Service
Maps User Contributed Content Policy
Learn more about types of user generated content on Maps and the prohibited content policies that apply to that content.
View About Our Policies
View Prohibited & Restricted Content
Google Meet
Google My Maps
Google News
Google Pay
Google has developed the following policies to promote a trustworthy and secure environment on Google Pay and Google payments.
Content Policies
Learn more about Google Payments User Policies for individuals and businesses.
View policies
Privacy Notice
View the Google Payments Privacy Notice.
View privacy notice
Google Photos
Google Play
Google Play’s Developer Program Policies, guidelines, and terms help ensure apps and games are delivered safely to billions of people worldwide.
Developer Program Policies
Google Play’s Developer Program Policies are designed to ensure that we, in partnership with our global developer community, continue to deliver the world’s most innovative and trusted apps to our users.
Ratings and Reviews on Google Play
Google Play’s ratings and reviews policies apply when sharing feedback about your experience with an app or game in a user review.
Google Search
Google Sheets
Google Shopping
Google Sites
Google Slides
Google Voice
Local Guides
Programmable Search Engine
Publisher Center
Tenor
Travel
Hotel Center policies
Price Accuracy Policy
Taxes and Fees Policy
Referral Experience Policy
Flexible policies for hotel reservations
Refundable rates policy
Prohibited Practices Policy
Vacation rental referral experience policy
Vacation rentals partner content policy
Things to do price policies
Terms of Service for Hotel Center by Google
Waze
Wear OS
The Wear OS app quality guidelines provide guidance to developers building for Wear. Wear OS developers also must also follow Google Play’s Developer Program Policies, guidelines, and terms.
Wear OS app quality
Learn about the app guidelines to build for Wear OS.
View Guidelines
Watch Faces
Learn about guidelines to build watch faces for Wear OS.
View Watch Face Format Guidelines
View Watch Face Push policies
Google Play
Google Play’s Developer Program Policies, guidelines, and terms help ensure apps and games are delivered safely to billions of people worldwide. More on the policies, developer distribution agreement, and the terms of service can be found below.
View Google Play Policies
YouTube
YouTube policies play an important role in maintaining a positive experience for everyone on Youtube.
Community Guidelines
Our Community Guidelines are a key part of our policies and are regularly updated in consultation with outside experts and YouTube creators to keep pace with emerging challenges.
View guidelines
Developer & API Policies
Read more about YouTube API Services and Developer policies.
View policies
Agreements
View YouTube Terms of Service.
View terms
YouTube Monetization
Read the policies for creators in the YouTube Partner Program.
View policies
YouTube Kids Privacy Notice
Learn how we help parents understand what data is collected by the app.
View privacy notice
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