True Corporation

True CHRO Honored as the “Most Influential Woman CHRO in Corporate Transformation – Telecom, Thailand 2026” at the Women's Tabloid Awards, recognizing the leadership of Ms. Sarinra Wongsuppaluk in shaping a future-ready workforce and accelerating True’s transformation into an AI-First organization. The award recognizes Ms. Sarinra Wongsuppaluk, Chief Human Resources Officer of True Corporation, for her leadership in driving one of Thailand's largest people and organizational transformations, strengthening organizational capabilities, fostering a culture of continuous learning, and building a future-ready workforce to accelerate True's journey toward becoming an AI-First organization. Under her leadership, True’s people transformation has been anchored by 2 strategic priorities: ·      Building an AI Workforce: From Learners to Value Creators : Empowering employees with AI capabilities, digital skills, and a continuous learning mindset to move beyond AI adoption and create greater value for customers, the business, and society. ·      Listening to Employees to Build a True “Best Place to Work” : Turning employee feedback into meaningful actions that continuously improve the workplace experience, strengthen engagement, and foster a culture where people can grow, collaborate, and perform at their best. This achievement reinforces True’s belief that sustainable transformation is driven not only by technology, but by leaders who empower people, build future-ready capabilities, and cultivate a culture where innovation can thrive. As True continues its journey toward becoming an #AI-First organization, we remain committed to #empowering our people, fostering a #culture of #innovation, and creating lasting value for our customers, society, and the future. Read more: https://lnkd.in/gjuaAvHE #TrueCorporation #LifeAtTrue #Leadership #CorporateTransformation #AIFirst #FutureReadyWorkforce #PeopleTransformation

Every meaningful connection starts with care. 💙 We were proud to be part of CP Family Day 2026: "Love Starts with Saying It". A special day that brought employees and their families together to share words of love, appreciation, and encouragement through meaningful activities. We believe that a strong workplace begins with people who care for one another. By fostering understanding, kindness, and mutual respect, we create an environment where everyone feels valued, supported, and empowered to grow together. Because when people grow together, our organization grows stronger too. #LifeatTrue #TrueTogether #CPFamilyDay2026 #CPGroup #GrowingLoveTogether #Compassion

Healthylicious is where great ideas become real opportunities. A platform that empowers external innovators to transform promising food, beverage, and snack innovations into market-ready products through the comprehensive innovation ecosystem of the CP Group. As one of the key highlights of CP Innovation Exposition 2026, the Healthylicious:  Food • Drink • Snack Pitching Program invites researchers, startups, SMEs, and aspiring innovators from across Thailand to showcase their creative solutions and connect with real business opportunities. Applications are now open until July 31, 2026 (Apply for free) Learn more and apply here:  https://lnkd.in/gtgDeJ9a #TrueTogether #TrueSustainability #Healthylicious #CPInnovationExposition2026 #CPGroup #Lifeattrue 

Preparing future leaders for the AI economy requires more than technology, it requires strong collaboration between academia and industry. That shared commitment was reinforced by Asst. Prof. Sansern Milindasuta, Executive Vice President for Academic Affairs of Bangkok University, Khun Oliver Kittipong Veerataecha, and Ms. Sarinra Wongsuppaluk, Chief Human Resources Officer of True Corporation, who came together to launch BU be TRUE: The Future Takes Off Together. This strategic collaboration between มหาวิทยาลัยกรุงเทพ and True Corporation is designed to bridge classroom learning with real-world business experience, equipping students with the skills and mindset needed to thrive in an AI-driven future. Through experiential learning, industry mentorship, and real business challenges, students will strengthen not only their AI capabilities, but also the uniquely human skills that will define tomorrow's workforce—critical thinking, creativity, collaboration, adaptability, and leadership.   As an AI-First organization, True believes that developing future-ready talent is fundamental to strengthening Thailand's long-term competitiveness. By working alongside leading academic institutions, we are building an ecosystem where education, innovation, and industry come together to accelerate the next generation of AI leaders.    Together, we are shaping the future workforce,one that is ready to create meaningful impact in the AI economy.    Learn more: https://lnkd.in/gAfVZKAd    #TrueCorporation #BangkokUniversity #AIFirst #FutureLeaders #AIEconomy #TalentDevelopment #FutureWorkforce #Innovation #LifeAtTrue

True Corporation has been recognized as Thailand's Most Sustainable Company in the TIME World's Most Sustainable Companies 2026 ranking by TIME and Statista.🌱🌍 .  This year, we advanced to No. 160 globally while earning the No. 1 ranking in Thailand—a meaningful recognition of our commitment to creating long-term value through AI, innovation, and sustainable business practices. .  At True, we believe sustainable growth goes beyond business performance. It's about empowering people, strengthening communities, and protecting our planet for future generations. .  Looking ahead, this recognition is both a meaningful milestone and a motivation for us to keep building a future-ready organization—delivering better services, enabling everyone to embrace technology with confidence and safety, and strengthening Thailand's digital competitiveness through AI, innovation, and sustainable growth for generations to come. .  ❤️ Because the best kind of growth is the one we achieve together. ❤️ .  Read more: https://lnkd.in/d-MR8ZNP .  #TrueTogether #TrueSustainability #Sustainability #LifeAtTrue

AI doesn't transform organizations. People do. AI simply accelerates what's already possible. As organizations race to invest in AI, the real competitive advantage will not come from technology alone—it comes from people who are ready to learn, adapt, and innovate with AI. Becoming an AI-First organization is not just about adopting new tools. It requires redesigning skills, ways of working, leadership, and culture so people and AI can thrive together. At the Thailand HR Tech 2026 Conference, Sarinra Wongsuppaluk, Chief Human Resources Officer (CHRO), True Corporation, shared how True is redesigning its workforce to accelerate business transformation in the session: "Building an AI-First Organization: How True is Redesigning Workforce for Business Transformation." Here are 10 key takeaways from True's AI transformation journey: 1. AI and People Must Advance Together AI enhances productivity, but people remain responsible for strategy, creativity, decision-making, and purpose. 2. HR Must Become a Workforce Architect HR must design the future workforce by identifying skills, building capabilities, and aligning talent with business strategy. 3. Let AI Handle Routine Work, So People Can Focus on High-Value Work Automating repetitive tasks enables people to focus on innovation, collaboration, and solving complex business challenges. 4. Future Skills Require Both Digital and Human Capabilities AI and data literacy are essential, alongside critical thinking, leadership, empathy, coaching, and judgment. 5. Create AI Champions to Drive Change True has developed over 200 AI Inspirers who help colleagues adopt AI in everyday work. 6. Set Clear AI Capability Goals Transformation should be measurable, with clear AI literacy targets and capability development across the organization. 7. Learn by Doing Programs like AI Practice Day and AI Labs provide hands-on experience solving real business problems with AI. 8. HR Must Become Data and Insight Driven HR is evolving toward workforce intelligence, analytics, personalized employee experiences, and applying AI Agents to improve work. 9. New HR Roles Are Emerging Future organizations will require new AI-focused HR roles to prepare for the next era of work. 10. Culture Is the Foundation Trust, collaboration, and adaptability are essential. True's 4C Culture—Compassion, Credibility, Co-Creation, and Courage—provides the foundation for sustainable AI transformation. The future of work isn't about replacing people with AI. It's about empowering people to achieve more with AI. At True, we believe AI should become a common language that unlocks human potential and enables people and technology to grow together. Because an AI-First organization is, first and foremost, a People-First organization. 📖 Read more: https://lnkd.in/g7FEbB85 #TrueCorporation #LifeAtTrue #AIFirst #ThailandHRTech2026 #Leadership #HRTransformation #PeopleTransformation

True Corporation partners with QTRic and qBraid (USA) to build a #QuantumAI ecosystem and intelligent #infrastructure, accelerating Thailand’s ambition to become Southeast Asia’s Quantum Hub.  Under this collaboration, True Corporation’s Innovation Center of Excellence, QTRic, and qBraid will jointly advance Quantum AI, intelligent infrastructure, advanced simulation, quantum-safe cybersecurity, and digital talent development. Assoc. Prof. Dr. Worawat Meevasana, President of QTRic and Professor of Physics at Suranaree University of Technology, highlighted the importance of connecting academic excellence with industry challenges. Ricky Y., Chief Operating Officer of qBraid, emphasized expanding access to world-class quantum computing capabilities, while Ekaraj Panjavinin, Head of Research and Innovation at True Corporation Plc, shared the vision of turning frontier technologies into real-world innovations that create impact across industries. At True, we believe breakthrough innovation happens through collaboration. Together, we are laying the foundation for the next era of Quantum AI and strengthening Thailand’s digital competitiveness on the global stage. 📖 Read more: https://lnkd.in/gHNpr7yf #TrueInnovationCenter #DigitalAndAILab #QuantumAI #QTRic #qBraid #Innovation #FutureTech #DigitalTransformation #TrueCorporation #LifeAtTrue

True Corporation nationwide joins in mourning and expressing our deepest gratitude for the immeasurable benevolence of Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati.     The management and employees of True Corporation across the country gathered to pay tribute and honor the memory of Her Royal Highness, with profound appreciation for her distinguished contributions and unwavering dedication to the Kingdom and the Thai people.     Her steadfast commitment to fostering a just and equitable society will remain forever in the hearts of the Thai people and continue to inspire future generations. Her exemplary virtues and noble conduct will serve as a guiding light for all to uphold and emulate throughout their lives.     #TrueTogether

#AI is reshaping the future of education—and collaboration is key to making that transformation meaningful. TrueBusiness is proud to partner with Google for Education to accelerate Thailand’s journey toward AI-Driven Universities through a comprehensive AI Ecosystem that empowers educators, students, and institutions. Recently, over 60 university leaders and faculty members from 30 universities across Thailand joined us at “The Future of AI in Higher Education” seminar to explore how AI can transform learning, teaching, and institutional innovation. During the event, Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc., shared his vision for building an AI ecosystem that enables sustainable transformation, while Scott Wong, CPCC, PCC, Southeast Asia & Northeast Asia (ex-JP) Lead, Google for Education, highlighted how AI can create more flexible, collaborative, and secure learning environments for future generations. Together, we are helping Thai universities prepare for the AI era and strengthen the nation’s future competitiveness. 📖Read more: https://lnkd.in/gy2SMGSg #TrueBusiness #GoogleForEducation #AI #AIEcosystem #HigherEducation #AIDrivenUniversities #AIforAllThais #ThaiUniversities #TrueCorporation #LifeAtTrue

น้อมสำนึกในพระกรุณาธิคุณเป็นล้นพ้นอย่างหาที่สุดมิได้ สมเด็จพระเจ้าลูกเธอ เจ้าฟ้าพัชรกิติยาภา นเรนทิราเทพยวดี กรมหลวงราชสาริณีสิริพัชร มหาวัชรราชธิดา ข้าพระพุทธเจ้า ผู้บริหารและพนักงาน บริษัท เครือเจริญโภคภัณฑ์ จำกัด และบริษัทในเครือฯ