Manage your ad serving settings - Google AdSense Help Skip to main content Google AdSense Help Sign in Google Help Help Center Community Google AdSense Privacy Policy Terms of Service Submit feedback Send feedback on... This help content & information General Help Center experience Next Help Center Community Announcements Google AdSense Brand safety Manage your ad serving settings Notification Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense. Brand safetyManage your ad serving settings Next: Allow and block authorized buyers You can control certain ad format and auction behaviors in AdSense, such as blocking user-based ads, or allowing additional ad technology vendors in your account. In this article: Personalized ads Display ads Choose your ad serving settings Personalized ads User-based ads Choose whether or not you want to display ads that are based on users’ interests, demographics, and Google Account information, and allow eligible advertising platforms (Google Ads, Display & Video 360, and Authorized Buyers) to collect visitation information from your site to create interest categories.  Note: This control doesn't affect remarketing. You can't opt out of showing ads to users based on their previous interactions with the advertiser, such as visitors to an advertiser's website, known as remarketing. Additional ad technology vendors (Deprecated) This control has become obsolete; it no longer provides publishers with useful privacy or brand safety functionality. No action is required from publishers. To manage ad technology vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary. Google allows third party vendors used by advertisers to buy your ad slots. Allowing additional ad technology vendors results in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings. Note: This control doesn't override EU user consent, California Consumer Privacy Act or other regulatory settings, or the list of allowed ad networks in your account. For more information, check out: Allow and block Google certified ad networks Comply with EU user consent policy Helping publishers comply with the California Privacy Rights Act (CPRA) Limited ads Choose whether or not you want to allow limited ads using invalid traffic detection cookies. This setting enables demand from Google demand and Authorized Buyers on limited ads requests. Programmatic demand requires the use of an invalid traffic detection-only cookie & local storage regardless of the user consent signals passed with limited ads requests. If you don't want to use invalid traffic detection-only cookies & local storage without user consent, then you should turn off this feature. Learn more about programmatic limited ads. First-party cookies Choose whether or not you want to allow first-party cookies from Google on your site, and allow sharing of first-party cookies for personalization with eligible advertising platforms (Google Ads, Display & Video 360, and Authorized Buyers). Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site. First party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may also increase your revenue. Note: For the time being, this sharing with Authorized Buyers will not include users in the EEA, Switzerland, UK, California, and some US states. Cookies are small text files downloaded to a user's browser that can be used to store user information and preferences. Cookies are either first-party (associated with the domain the user is visiting) or third party (associated with a domain that's different from the domain the user is visiting). Google may use first-party cookies when third-party cookies are not available. Display ads Similar-sized display ads Choose whether or not you want to show similar-sized but higher performing display ads in your ad units. To help increase competition for some ad sizes, we'll occasionally modify similar-sized display ads to fit within the ad units. When this happens, the modified ad is served neatly centered at the top of the ad unit. For example, you might have a 468x60 ad in a 320x50 ad unit. Animated display ads Choose whether or not you want to show non-static display (e.g., image) ads, such as ad creatives created using Adobe Flash or animated GIF formats. VPAID ads Choose whether or not you want to display interactive VPAID video ads. VPAID is a standard that allows advertisers to create interactive video ads, e.g., overlays, galleries, etc. Note: This control does not apply to non-VPAID interactive video ads, e.g., TrueView video ads. Fill empty in-page ads Choose whether or not you want AdSense to optimize your ad spaces when display ads aren't available. Some ways AdSense might fill your empty in-page ad spaces include: Showing contextually-relevant suggestions related to your page and site inside unfilled ad spaces. If a user clicks on any of these, we'll try to show display ads relevant to the suggestion the user clicked on inside a dialog.  Tip: To track your earnings from these suggestions: Visit the Reports page in AdSense. Create a custom report. Click filter , click Ad format, and then select Unfilled fallback term. Click Apply. Note: This will only include terms that users interacted with. Run this report Choose your ad serving settings Sign in to your AdSense account. Click Brand safety. Click Content, then Blocking controls. Click Manage Ad serving. Use the controls to choose which types of ads you want to allow or block . Note: These settings are only available for AdSense for Content ads. Next: Allow and block authorized buyers Was this helpful? How can we improve it? YesNo Submit Need more help? Try these next steps: Post to the help community Get answers from community members Contact us Tell us more and we’ll help you get there true Brand safety 1 of 8 AdSense guide to allow and block ads on your site 2 of 8 Ad review center 1 of 9 Ad review center overview 2 of 9 Enable your Ad review center 3 of 9 Review ads using the Ad review center 4 of 9 Find ads in the Ad review center 5 of 9 Use Saved searches and alerts in the Ad review center 6 of 9 Review an ad in the detail view 7 of 9 Identifying the source of the creative (Beta) 8 of 9 Report an ad in the Ad review center 9 of 9 Troubleshoot a missing ad preview in the Ad review center 3 of 8 Block advertiser URLs in AdSense 4 of 8 Ad categories 1 of 2 Block general categories in AdSense 2 of 2 Block sensitive categories in AdSense 5 of 8 Block guns & firearm ads 6 of 8 Manage your ad serving settings 7 of 8 Allow and block authorized buyers 8 of 8 Data sharing settings 1 of 1 Control full IP address sharing Unlock your revenue with personalized tips today! Visit the Optimization tips for AdSense page to see personalized suggestions to maximize your revenue. Unlock now ©2026 Google Privacy Policy Terms of Service Language català‎dansk‎Deutsch‎English (United Kingdom)‎español‎español (Latinoamérica)‎Filipino‎français‎hrvatski‎Indonesia‎italiano‎latviešu‎lietuvių‎magyar‎Melayu‎Nederlands‎norsk‎polski‎português‎português (Brasil)‎română‎slovenčina‎suomi‎svenska‎Tiếng Việt‎Türkçe‎čeština‎Ελληνικά‎български‎русский‎српски‎українська‎‏עברית‏اردو‏العربيةमराठी‎हिन्दी‎বাংলা‎ਪੰਜਾਬੀ‎ગુજરાતી‎தமிழ்‎తెలుగు‎ಕನ್ನಡ‎മലയാളം‎ไทย‎中文（简体）‎中文（繁體）‎日本語‎한국어‎ English‎ Enable Dark Mode Send feedback on... This help content & information General Help Center experience Search Clear search Close search Google apps Main menu 14084513415443162014 true Search Help Center false true true true true true 157 false false false false false