Learn about generative AI - Google Search Help Skip to main content Google Search Help Sign in Google Help Help Center Community Google Search Privacy Policy Terms of Service Submit feedback Send feedback on... This help content & information General Help Center experience Next Help Center Community Improve your Google Account Google Search Learn about generative AI Generative Artificial Intelligence (AI) is a type of AI that can help you create content. It can help you be more creative, productive, and knowledgeable. In this article, you can learn about generative AI, including: What generative AI is and how it works How to use generative AI and evaluate the accuracy of its responses How Google develops AI What is generative AI Generative AI is a type of machine learning model. Generative AI is not a human being. It can’t think for itself or feel emotions. It’s just great at finding patterns. In the past, AI was used to understand and recommend information. Now, generative AI can also help us create new content, like images, music, and code. How machine learning models are trained Machine learning models, including generative AI, learn through a process of observation and pattern matching known as training. For a model to understand what a sneaker is, it’s trained on millions of photos of sneakers. Over time, it recognizes that sneakers are objects that humans wear on their feet with laces, soles, and a logo. The model can use training to: Take an input like “Generate an image of sneakers with a goat charm. Connect what it’s learned about sneakers, goats, and charms. Generate an image, even if it hasn’t seen an image like that before. How Large Language Models power generative AI Generative AI and Large Language Models (LLMs) are part of the same technology. Generative AI can be trained on any type of data, but LLMs use words as their main source of training data. Experiences powered by LLMs, like Gemini and AI Overviews, can predict words that might come next based on your prompt and the text it’s generated so far. They’re given flexibility to pick probable next words that match patterns they get from training. This flexibility lets them generate creative responses. If you prompt them to fill in the phrase “Harry [blank],” they might predict the next word is “Styles” or “Potter.” How to use generative AI Important: Google’s experiences powered by generative AI can help you start the creative process. They’re not meant to do all the work for you or be the creator. Here are 3 ways that you can use generative AI: Brainstorm your creative ideas. For example, get help writing a prequel to your favorite movie. Ask questions that you didn’t think could be answered. Like, “Which came first, the chicken or the egg?” Get an extra boost of help. Ask it to suggest a title for a story you’ve written, or get help identifying the species of an animal or insect in an image. As you explore, create, and learn new things with Generative AI, it's important to use it responsibly. For details, review our Generative AI Prohibited Use Policy. AI can & will make mistakes Because generative AI is experimental and a work in progress, it can and will make mistakes: It may make things up. When generative AI invents an answer, it's called a hallucination. Hallucinations happen because unlike how Google Search gets information from the web, LLMs don't gather information at all. Instead, LLMs predict which words come next based on user inputs. For example, you might ask, “Who’s going to win women's gymnastics at the 2032 Brisbane Summer Olympics?" and get a response, even though the event hasn't happened yet. It may misunderstand things. Sometimes, generative AI products misinterpret language, which changes the meaning. For example, you may want to learn more about bats, the animal that lives in caves. If you ask for information about bats, it might tell you about the bats used in baseball, cricket, and softball. Always evaluate responses Think critically about the responses you get from generative AI tools. Use Google and other resources to check information that’s presented as fact. If you come across something that isn’t right, report it. Many of our generative AI products have reporting tools. Your feedback helps us refine the models to improve generative AI experiences for everyone. Use code with caution Our generative code features are still experimental and you’re responsible for your use of suggested code or coding explanations. Please use discretion and carefully test and review all code for errors, bugs, and vulnerabilities before relying on it. Complying with any license requirements, such as where we provide citations to open source code repositories, is your responsibility. Learn more. How Google develops AI To make sure we build tools that make the world better for everyone, we developed a set of AI principles in 2018. These principles describe our goals to develop bold technology that can tackle some of society's biggest challenges in a responsible way. For example, we use AI to: Support efforts to curb climate change, like reducing stop-and-go traffic to lower vehicle emissions Predict or monitor natural disasters, like forecasting floods in more than 20 countries and tracking the real-time boundaries of wildfires Support healthcare innovations, like making tuberculosis screening more accessible and helping with early detection of breast cancer Our principles also list areas we won’t pursue with AI, like technologies that cause overall harm or violate international law and human rights. Check out our full list of AI principles. How data helps Google develop generative AI in Search To develop and improve generative AI experiences in Search and the related machine learning technologies, Google uses people's interactions with Search and these AI experiences. This can include interactions like what people search for and what feedback they provide to Google. With user feedback and human reviews, we evaluate and improve the quality of our results and products responsibly. When trained reviewers work to improve the quality of Search’s machine learning models, we take a number of precautions to protect users’ privacy: Data that reviewers see and annotate are disconnected from users’ accounts. Automated tools help recognize and remove a broad range of identifying info and sensitive personal information. Related resources Discover Generative AI “AI Overviews and more” in Search Labs Gemini Apps Help Center Was this helpful? How can we improve it? YesNo Submit Need more help? Try these next steps: Post to the help community Get answers from community members true Help 1 of 5 Try experiments in Labs 2 of 5 Where Search Labs & experiments are available 3 of 5 Learn about generative AI 4 of 5 “AI Mode” in Search Labs 5 of 5 Create, plan, organize & collaborate with Canvas in AI Mode Enroll in Google AI Essentials Looking to get hands-on experience with generative AI tools like Gemini? Learn from experts at Google and get essential AI skills to boost your productivity with Google AI Essentials, zero experience required. Get started ©2026 Google Privacy Policy Terms of Service Language català‎dansk‎Deutsch‎eesti‎español‎español (Latinoamérica)‎euskara‎Filipino‎français‎Gaeilge‎galego‎hrvatski‎Indonesia‎italiano‎latviešu‎lietuvių‎magyar‎Malti‎Melayu‎Nederlands‎norsk‎polski‎português (Brasil)‎română‎slovenčina‎slovenščina‎suomi‎svenska‎Tiếng Việt‎Türkçe‎íslenska‎čeština‎Ελληνικά‎български‎русский‎српски‎українська‎‏עברית‏اردو‏العربية‏فارسیमराठी‎हिन्दी‎বাংলা‎ગુજરાતી‎தமிழ்‎తెలుగు‎ಕನ್ನಡ‎മലയാളം‎ไทย‎中文（简体）‎中文（繁體）‎日本語‎한국어‎ English‎ Enable Dark Mode Send feedback on... This help content & information General Help Center experience Search Clear search Close search Google apps Main menu 7246263738706372321 true Search Help Center false true true true true true 100334 false false false false false