We are proud to share that Etiqa Insurance has been awarded “Embedded Insurance Initiative of the Year - Singapore” at the Insurance Asia Awards 2026. This recognition reflects our continued commitment to delivering innovative, customer-centric solutions that are seamlessly integrated into everyday experiences. Together with our valued partner Singtel, we are redefining how insurance can be embedded into customer ecosystems, making protection more accessible, relevant and responsive to evolving customer needs. A big thank you to our teams and partners for their dedication, collaboration and passion in making this achievement possible. ANGIE TAN Kenny Lee Jason Goh Yan Fen Tan Insurance Asia Awards #InsuranceAsiaAwards #EmbeddedInsurance #Partnerships #Innovation #EtiqaInsuranceSingapore #Etiqa #Singtel
Etiqa Insurance Singapore
Insurance
Singapore, Singapore 42,357 followers
Humanising Insurance
About us
Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN. EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.
- Website
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https://www.etiqa.com.sg/
External link for Etiqa Insurance Singapore
- Industry
- Insurance
- Company size
- 201-500 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 1961
- Specialties
- Accident, Personal Accident, Endowment, Fire Insurance, Life Protection, Life Insurance, Car Insurance, Savings Plan, Retirement, Home Contents Insurance, Travel Insurance, Maid Insurance, Wealth Management, Savings, Protection, and investment linked
Locations
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Primary
Get directions
23 Church Street, #01-01 Capital Square
Singapore, Singapore 049481, SG
Employees at Etiqa Insurance Singapore
Updates
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What if readiness is not about waiting for life to go wrong, but learning how to move with it? That was the thinking behind When life spins, stay ready, Etiqa’s latest experiential campaign designed to make readiness feel more present, more personal, and more relevant to everyday life. The activation invites people to pause and reflect on their readiness across mind, body and money through a simple quiz and spin experience. Because readiness should not feel distant or complicated. It should feel accessible. It should help people think about where they are today, what they may need tomorrow, and how small steps can make them better prepared for life’s unexpected turns. At Etiqa, we believe being ready is not only about protection when something happens. It is also about helping people build confidence before those moments arrive. This continues our broader “With You” narrative by bringing the message of everyday preparedness into real-world spaces, where people live, commute, work and make choices every day. Thank you MARKETING-INTERACTIVE for featuring the campaign. Read the article here: https://lnkd.in/gQnUbvFQ #EtiqaInsurance #LiveReadyWithYou #ReadySetSpin
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What stays with people during difficult moments is often not just the outcome, but how they were treated along the way. As part of our Everyday Leadership series, our Chief Customer Officer, Ms Joys PM Wiraatmadja, reflects on the human side of insurance and the importance of empathy, understanding, and reassurance during moments of uncertainty. Because behind every claim is more than a process, it is someone’s story. Read the full article here: https://tr.ee/iLCqua #EtiqaInsurance #EtiqaSingapore #EverydayLeadership #LiveReadyWithYou #Empathy #CustomerExperience #PeaceofMind #InsuranceClaims
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Recent media discussions have highlighted comparisons between investment-linked policies (ILPs) and CPF LIFE, as well as the use of the term “capital guaranteed” in relation to ILPs. At Etiqa Insurance Singapore, our position is clear. ILPs are not capital guaranteed products, and comparisons with CPF LIFE are not appropriate. CPF LIFE is a national annuity scheme providing lifelong retirement income, while ILPs are market-linked insurance products that combine protection with investment exposure. These are fundamentally different solutions designed for different financial needs, time horizons and risk profiles. We would like to emphasise that Etiqa’s official sales and marketing materials do not contain such representations or comparisons, and we have reminded our financial representatives to communicate product features, risks and limitations clearly and responsibly. We fully support the authorities in upholding high standards of fair and responsible communication, and remain committed to helping customers make informed financial decisions.
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Progress in insurance is not measured by growth alone. It is measured by the quality, consistency and trust behind that growth. At Etiqa Insurance Singapore’s recent General Insurance Overseas Convention in Busan, we recognised our high-performing GI agents whose achievements reflect more than strong results. They reflect discipline, customer focus, resilience, and the commitment to building sustainable business over time. In a competitive general insurance landscape, meaningful progress comes from doing the right things consistently. Supporting customers with care, growing with responsibility, and raising the standard of how insurance advice and service are delivered. To our qualifiers, thank you for setting the pace and showing what purposeful growth can look like. As we look ahead, we remain focused on strengthening this foundation and building momentum that carries forward. Wai Keong W. Robin Huang Nelson Teo Cindy Neo Grace Lee Isaac Lim #EtiqaInsuranceSingapore #GeneralInsurance #InsuranceSingapore #FinancialAdvisers #Busan #EtiqaWithYou #LiveReadyWithYou
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“Live Ready With You” reflects how we are shaping the way we show up for our customers across the moments that matter. We are honoured to be recognised at the MARKies Awards Singapore 2026 with a Bronze for Most Effective Use – Integrated Media. This recognition reflects the collective effort across teams to build a more connected and consistent experience across channels and touchpoints. Thank you to everyone who contributed to the work. MARKETING-INTERACTIVE #EtiqaWithYou #MarkiesAward2026 #EtiqaSingapore
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The strongest organisations are built from the inside out. Markets change. Strategies evolve. Technology advances. But one advantage remains constant: great people, supported by a strong culture. Culture shapes how teams collaborate, how leaders lead, and how consistently a brand delivers on its promise. In trust-based industries, that difference matters. When people feel valued, supported, and empowered, they bring sharper thinking, stronger ownership, and deeper commitment to the work they do. Etiqa Insurance Singapore is proud to be recognised as Singapore’s #1 insurer in The Straits Times Best Employers Singapore 2026. We are honoured by this recognition, based on an independent employee survey conducted by The Straits Times and Statista. We view this recognition as a reflection of the workplace we continue to build, one where our people can grow, thrive, and make a meaningful difference every day. #EtiqaWithYou #EtiqaSingapore #BestEmployersSingapore2026 #PeopleFirst #EmployerBrand #WorkplaceCulture #LiveReadyWithYou
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Celebrating excellence across our advisory channel. At the Advisory Awards Night 2026, held at PARKROYAL COLLECTION Pickering Singapore, we gathered to recognise our Advisory Assurance Managers for their outstanding performance and achievements in 2025. The evening honoured the dedication, professionalism and perseverance required by our awardees to consistently deliver for customers. Each award reflected not only individual achievement, but also the collective support and strong culture of excellence that continue to shape our advisory channel. Congratulations to all our award recipients and qualifiers. Your commitment continues to set the bar and inspire the team as we move into the year ahead. #EtiqaWithYou #AdvisoryAwardsNight #Recognition #TeamExcellence Thong Wah Chen Joys PM Wiraatmadja Arvind Shahi Shahrul Izwan Zaini Sainava Bee Bee ANGIE TAN Rachel Meneses Rachel H.
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Greatness is not defined by a single moment or milestone. At Maybank and Etiqa, it is built over time. Through consistency, discipline and a shared commitment to doing better for our customers. The H2 2025 Ultimate Sales Championship Awards Night, we recognised individuals and teams who continue to bring this to life. Not just in results, but in how they show up every day with clarity, purpose and intent. To our awardees, thank you for setting the standard and for showing what it takes to move forward together as one partnership. Because when we get this right, we do more than achieve outcomes. We build momentum that carries forward. With appreciation to those who made the evening possible Claudia Soh, Jess Tan Sock Lee, Thong Wah Chen, Joys PM Wiraatmadja, Isaac Li ., Alvin Lee, Adam Tan, Alice Tan, Marc Leong Yat Ming, Sharon Tan, Alex C., Myra Pang, Eugene Low, alongside the wider team whose collective effort brought this to life. #MaybankSingapore #EtiqaInsuranceSingapore #RedefiningGreatness #LiveReadyWithYou #USCAwards2025 #Bancassurance #Partnership
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Our FA Distribution team recently celebrated the achievements of our qualifying FA partners at the Etiqa Elevate Barcelona Convention 2026. This was a well-earned trip to recognise our partners for the commitment and consistency they bring to their work, and the trust they continue to build with their customers. It was a trip to remember, with time to celebrate their achievements, enjoy the experience together, and step away from the day to day. Congratulations once again to all our qualifiers. We look forward to celebrating many more milestones together. Claudia Soh Thong Wah Chen #EtiqaWithYou #LiveReadyWithYou #FinancialAdvisers #Barcelona
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