Ads that Respect Your Privacy - Google Safety Center
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Nest keeps your data private with built-in security and automatic updates.
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Assistant protects your privacy, and puts you in control of your data.
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Photos keeps your memories safe with built-in security and privacy tools.
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Maps gives you privacy with Incognito mode and location history settings.
YouTube
YouTube protects your data with privacy tools and personalized viewing controls.
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Gemini blocks harmful content and provides easy access to your privacy settings.
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Meet makes video calls safer with encryption and smart meeting management tools.
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Overview
Safer by Design
Learn how we're Safer by Design
Privacy
Privacy Practices
Discover how we build products that protect your privacy.
Ads & Data
Learn about our advertising principles and your ad experience.
Security
Built-in Security
Learn how built-in security keeps your personal information safe.
Scams & Fraud
Explore how we protect you from online scams and fraud.
Security Tips
Discover tools and tips to help keep you safe online.
Authentication
Learn about safer ways to sign in to your online accounts.
Cybersecurity
See how we lead cybersecurity in our approach and societal impact.
AI
AI & Safety
Learn about how we are advancing AI safety with testing and standards.
Secure AI Framework
Learn about the core elements of our secure AI framework (SAIF).
Content
Content Safety
Learn about our protections against harmful and illegal content.
Product Protections
Learn more about Product Protections
Android
Android's ML-powered security guards against threats and protects privacy.
Gmail
Gmail blocks threats and keeps your messages encrypted.
Nest
Nest keeps your data private with built-in security and automatic updates.
Assistant
Assistant protects your privacy, and puts you in control of your data.
Google Fi Wireless
Google Fi Wireless protects your connection for calls, streaming, and browsing.
Photos
Photos keeps your memories safe with built-in security and privacy tools.
Chrome
Chrome guards against threats with safety checks and real-time detection.
Google One
Google One protects your expanded storage with industry-leading cloud security.
Pixel
Pixel keeps you safer both online and in the physical world.
Family Link
Family Link helps parents set digital boundaries for their families.
Google Pay
Google Pay protects your payments and keeps your personal information safe.
Search
Google Search encrypts your searches, protects your data, and blocks threats.
Google Health
Google Health protects your health and wellness data and provides easy-to-use privacy settings.
Maps
Maps gives you privacy with Incognito mode and location history settings.
YouTube
YouTube protects your data with privacy tools and personalized viewing controls.
Gemini
Gemini blocks harmful content and provides easy access to your privacy settings.
Meet
Meet makes video calls safer with encryption and smart meeting management tools.
Safety Settings
Learn more about Safety Settings
Ad Settings
Learn about ad controls and how to customize your ad experiences.
Security Settings
Learn about security controls and how to add protection to your Google Account.
Privacy Settings
Learn about privacy controls and how to customize your data settings.
Parental Controls
Learn about parental controls and how to keep your family safer online.
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Safer by Design
Ads & Data
Ads that respect your privacy
“There is nothing more important than keeping you safe online. Building products that are secure by default, private by design, and that give you control, is how we ensure that, every day, you’re safer with Google.”
— Jen Fitzpatrick,
Senior Vice President, Core Systems & Experiences at Google
Our principles
Ads choices
Ads transparency
Our commitment to
responsible advertising
Keeping the internet open, private, and safe is at the core of everything we do. We are committed to delivering ads responsibly. Here’s how Google’s privacy principles apply to ads:
We never sell your personal information to anyone.
We never sell your personal information to anyone, including for ad purposes.
We are transparent about what data we collect and why.
We clearly label ads and sponsored content on our platforms and make it easy for you to understand why specific ads are shown, what information is used, and how you can control your Google ad experience.
For example, with Search, YouTube, and Discover, My Ad Center shows you what information is used for ads and makes it easy to manage that information so that the experience is right for you.
We make it easy for you to control your personal information.
You’re in control of your information and how it’s used for advertising. Your activity on Google — such as sites you visit and things you’ve searched for — is used to deliver better, more helpful experiences across our products, including ads, based on your preferences.
My Ad Center allows you to customize your ad experiences on Google Search, Discover, and YouTube to see more of the brands and topics you like and less of the ones you don’t. You can also choose to reduce ads about certain sensitive ad topics, including alcohol, dating, gambling, pregnancy and parenting, and weight loss.
You can turn off ads personalization altogether and also permanently delete the activity data tied to your account at any time with the data and privacy settings.
We reduce the data we use to further protect your privacy.
We never use sensitive information like health, race, religion, or sexual orientation to tailor ads to you.
We never use the content you create and store in apps like Drive, Gmail, and Photos for ad purposes. And to further protect your privacy, we made auto-delete the default for our core activity settings. This means activity data tied to your account will be automatically and continuously deleted after 18 months, rather than kept until you choose to delete it.
We’re always looking for ways to keep children safer online, and do not allow ads personalization for children where we know that they are under 18.
We protect you by building products that are secure by default.
Protecting your privacy and securing your data is core to Google’s work. That’s why all Google products are continuously protected by one of the world’s most advanced security infrastructures. This built-in security helps detect and prevent evolving online threats, including scams and attempts to obtain personal information through fraudulent ads, to help keep your information safe.
Additionally, to help keep you safe, we verify advertisers globally and work to detect bad actors and limit their attempts to misrepresent themselves. You can learn more by visiting our searchable hub of all ads served from verified advertisers with the Ads Transparency Center.
We build advanced privacy technologies and share them with others.
You should be able to enjoy your online experience without worrying about what personal information is collected, and by whom. That’s why teams across Google are collaborating with the wider industry to improve people’s privacy online. This includes implementing the Privacy Sandbox initiative and developing confidential computing
technologies that enable businesses to reach customers and measure the impact of their ad campaigns, while protecting user information.
Your ads, your choice
Easily customize the ads you see on Google Search and YouTube — and control the info used to personalize them.
Go to Ad Settings
Ads transparency for a safe and open internet
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Why this ad
See what data we use to show ads
The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.
Advertiser identity verification
Learn about the advertisers behind the ads you see
To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification program in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.
If you want to learn more — such as which ads were shown in a certain region or the format of the ad — you can visit the Ads Transparency Center, a searchable hub of all ads across YouTube, Search, and Display served from verified advertisers. You can access the Ads Transparency Center directly, or by visiting My Ad Center through the three-dot menu next to the ads you see.
Visit the Ads Transparency Center
Frequently asked questions about ads & data
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What data does Google use for ads?
We use your activity on Google — like sites you visit, apps you use, and things you’ve searched for, and associated information like location — to deliver better, more helpful experiences across our products, including ads.
We never use sensitive information such as health, race, religion, or sexual orientation to tailor the ads you see. And we don’t use data from Drive, Gmail, and Photos for ads, either.
You can control what information is used to personalize ads and manage your ads preferences with My Ad Center.
Why does Google use my information for advertising?
Google uses your information to show you ads that we think are relevant to your interests based on your activities or help you discover something new.
For example, if you’re researching new cars, it’s more useful to see ads featuring promotions from local car dealers than to see generic ads for balcony furniture or pet food.
You're always in control of your data with easy-to-use privacy tools, and it’s always your choice to share information with Google and decide how it’s used for advertising.
Does Google read my emails or listen to my phone calls to show me ads?
No. Your emails and your conversations are personal and private. We never show you ads based on what you write in your emails, what you say over the phone, or what you store in services like Google Drive.
Does Google sell my information to advertisers?
No.
We never sell your personal information to anyone.
Can I turn off personalized ads completely?
Yes. You can visit My Ad Center to update your preferences or turn off ads personalization.
If you choose not to see personalized ads, you’ll still see ads, but they will be less relevant.
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