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About Us
Popup was born from a deep frustration: creators were building huge audiences but barely seeing the income they deserved.
Everything was scattered - events here, memberships there, products somewhere else. Dozens of tools, endless hacks, and somehow the platforms still owned the audience.
We thought: Why does it have to be this hard to make money from the people who already love what you do?
So we built Popup
What We Do
Popup is the all-in-one platform where creators and small businesses turn fans into paying customers. No integrations, no complicated setup, no patchwork of tools. Just one clean home for your business.
Live events. Shops. Memberships. Subscriptions. Bundles. Whatever you want.All in one place. All under your control. All built to help you earn directly from the community you’ve grown. Yes, we also take care of payments!
Who It's For
Creators with something real to offer:
Ben, who turned his passion for cooking into a sustainable business through paid live classes and direct sales.
Roni, who started selling her homemade products online in minutes, without worrying about the technical side.
Nina, who brings her community together by selling products, offering 1:1 sessions, and hosting paid live group trainings.
Kevin, who runs a membership with live sessions, on-demand content, and courses, while focusing on teaching.
Solopreneurs. Micro-businesses. People with fans and followers who want a simple way to turn that loyalty into income.
About the founders
Lior Bendersky, Co-Founder & CEO
Linkedin Profile
Lior is a product leader with two decades of experience building platforms used by millions. Before Popup, he led product at Remepy, Gloat, and Kaltura, shaping complex, highly regulated products and scaling teams across mobile, web, AI, and enterprise.
He’s building Popup with rock and 80s music vinyls playing too loudly for the neighbors and plotting his next vintage music acquisition.
Roee Tsur, Co-Founder & CTO
Linkedin Profile
Roee is a full-stack and mobile developer with a sharp product instinct and a track record of building fast, elegant, creator-focused experiences. He started coding at 15 and before Popup developed software at Remepy, working across machine learning, iOS, Android, and Flutter.
In his spare time you’ll find Roee coding or researching for his next foodie overseas trip.
Team
Billy Cina
Billy Cina
Billy Cina
Billy Cina
Billy Cina
What is Popup?
Popup is an all-in-one platform for creators and micropreneurs to sell products, host events, and interact directly with their audience, all from a single digital venue. It combines selling, hosting, payments, and audience ownership in one place.
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Who is Popup for?
Popup is built for creators, educators, community leaders, coaches, artists, and independent brands who want to monetize and host their offerings without juggling multiple tools or platforms.
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How does Popup help me monetize?
Popup lets you sell tickets, products, subscriptions, bundles, courses, and on-demand content. You can run one-time sales or recurring revenue models and manage everything from one venue.
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What can I sell and host on Popup?
You can sell and host live events, workshops, courses, video on demand, subscriptions, sessions, digital content, physical products, and print-on-demand items.
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Can I run both digital and physical products?
Yes. Popup supports both digital and physical products, including merch and print on demand, all from the same shop.
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Can I run both digital and physical products?
Yes. You can host live events and instantly turn them into on-demand videos that your audience can watch or purchase later.
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Can I run both free and paid events?
Absolutely. You can host free community events or charge for tickets, subscriptions, or exclusive access, all within the same venue.
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What business models does Popup support?
Popup supports one-time purchases, subscriptions, bundles, free and paid events, lead generation, and mixed models that combine content, commerce, and community.
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Can I bring my existing audience to Popup?
Yes. You can share your Popup venue, events, and products anywhere and connect seamlessly with your existing website, email list, or social channels.
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Can I customize my Popup page or digital venue?
Yes. Your Popup venue is fully customizable and branded to match your business. No technical skills are required, and there are no setup fees or extra charges for future changes.
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Do I need technical skills to use Popup?
No. Popup is designed to be simple and intuitive. You can set up your venue, upload content, and start selling in minutes.
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Can I use Popup on mobile?
Yes. Popup works seamlessly on mobile for both you and your audience.
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How do payments work?
Popup manages payment processing for you, so you can focus on creating and selling. Payments are handled securely and revenue flows directly to you.
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What payment methods are supported?
Popup supports major payment methods and cards. Exact options may vary by region.
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What fees does Popup take?
There is no subscription fee and no setup cost. You can start for free and only pay a small percentage when you make a sale.
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Who owns my audience and data?
You do. Popup gives you full ownership of your audience data and insights. Your data is never sold or shared.
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Is my data safe on Popup?
Yes. All payments are processed securely and your data is fully protected using encrypted systems.
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What makes Popup different from other creator platforms?
Popup is not a marketplace. You own your audience, data, and revenue. You can sell and host anything, customize your venue, and run your business on your own terms.
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