Google Play for business | Launch & monetize your apps | Google Play Console
New programs and lower fees
Learn how Google Play is evolving with more billing flexibility, lower fees, and new programs providing the tools and adaptability your business needs to thrive.
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Essentials
Essentials
Find the tools and guidance you need to accomplish your goals with Google Play.
Explore all topics
Find the tools and guidance you need to accomplish your goals with Google Play.
Explore all topics
Topics
Get Started
Monetize with Play Commerce
Improving app quality
Growing your audience
Releasing with confidence
Engaging and retaining users
Getting featured on Google Play
Building apps for families
Resources
Policy Center
Policy Deadlines
Brand and marketing resources
Topics
Get Started
Monetize with Play Commerce
Improving app quality
Growing your audience
Releasing with confidence
Engaging and retaining users
Getting featured on Google Play
Building apps for families
Resources
Policy Center
Policy Deadlines
Brand and marketing resources
Learning
Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
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Play Academy
Get online training, targeted for every stage of your business growth.
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Insights
Find the most impactful reports and insights to drive your app growth.
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Case studies
See real-world stories and businesses thriving on Google Play.
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#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Guides for every topic
Play Academy
Insights
Case studies
#WeArePlay
Programs
Programs
Get involved with programs designed to support the needs of all types of businesses.
Explore programs
Get involved with programs designed to support the needs of all types of businesses.
Explore programs
For reaching new audiences
Apps Accelerator
Promotional content
Google Play Pass
Google Play Points
For developing great games
Level Up
Indie Games
New to Google Play
For developing great apps
Apps Experience
Media Experience Program
Engage SDK
For children's apps
Teacher Approved
Billing programs
Billing choice program
User Choice Billing Pilot
For reaching new audiences
Apps Accelerator
Promotional content
Google Play Pass
Google Play Points
For developing great games
Level Up
Indie Games
New to Google Play
For developing great apps
Apps Experience
Media Experience Program
Engage SDK
For children's apps
Teacher Approved
Billing programs
Billing choice program
User Choice Billing Pilot
Play Console
Play Console
Learn about Play Console features and leverage our best practices.
See what's new How to use Console
Learn about Play Console features and leverage our best practices.
See what's new How to use Console
Test
Latest releases and bundles
Closed testing
Internal app sharing
Internal testing
Open testing
Pre-launch reports
Release
Device catalog
Integrity and signing
Pre-registration
Production
Publishing overview
Releases overview
Grow
Acquisition reporting
Custom store listings
Deep links
Main store listing
Statistics
Store listing experiments
Translation services
Quality
Android Performance Tuner
Android vitals
App size
Ratings
Reach and devices
Reviews
Monetize
In-app products
Price experiments
Strategic guidance
Subscription reporting
Subscription setup
Manage
Policy status
Team and user management
Test
Latest releases and bundles
Closed testing
Internal app sharing
Internal testing
Open testing
Pre-launch reports
Release
Device catalog
Integrity and signing
Pre-registration
Production
Publishing overview
Releases overview
Grow
Acquisition reporting
Custom store listings
Deep links
Main store listing
Statistics
Store listing experiments
Translation services
Quality
Android Performance Tuner
Android vitals
App size
Ratings
Reach and devices
Reviews
Monetize
In-app products
Price experiments
Strategic guidance
Subscription reporting
Subscription setup
Manage
Policy status
Team and user management
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Go to Play Console
Go to Play Console
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Expanded Billing Choice
Offer alternative payment options or direct users to your website for purchases. Available in the UK, EEA, and US—with more markets coming soon.
Level Up Games Program
Deliver high-quality gaming experiences and accelerate your business growth. Our refreshed guidelines help you drive player engagement and unlock lower service fees.
Apps Experience Program
Build seamless multidevice experiences that delight Android users. Meeting our program guidelines will unlock lower service fees for your apps business.
Play Console
Manage your apps and games
Play Commerce
Reach your monetization goals
Play developer APIs
Publishing and app-management tasks
Guidance for every goal
Find the right tools and resources to accomplish your goals with Google Play.
View all guides
Monetize with Play Commerce
Growing your audience
Improving app quality
Privacy and security
Monetize with Play Commerce
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
Learn more about monetization
Program
Grow with Google Play pass
Google Play Pass is a subscription service offering access to over 1000 apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.
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Console feature
Sell products in-app
Grow your revenue by selling products within your app using Google Play Billing
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Console feature
Set up subscriptions
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
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Case study
Beelinguapp finds success with subscriptions
Watch video
Help center
Tax and compliance support
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Growing your audience
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
Lear more about growth
Insight
Grow in new markets with Go Global
Grow in local markets with insights and best practices from Google Play
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Console feature
Track acquisition
Track acquisition trends and see which sources are driving the highest quality impressions
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Console feature
Optimize your store listing
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Console Feature
Analyze metrics exclusive to Google Play
Track acquisition trends and see which sources are driving the highest quality impressions
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Case study
Analyze metrics exclusive to Google Play
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Improving app quality
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
Learn more about quality
Medium
Scale the happiness of your users
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Console feature
Monitor quality with Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them
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Help center
Run store listings experiences
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
Learn more
Case study
SGN games increases conversions using store listings experiments
Watch video
Privacy and security
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
Learn more about policy
Play Academy
Build privacy-friendly apps
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Console feature
See your policy status
Manage your compliance with new and existing Google Play policies, all in one place
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Article
Upcoming Android and Google Play deadlines
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Programs and initiatives
Supporting developers of all sizes, stages of growth and business models.
View all programs
Google Play Points
Connect with highly engaged users and earn incremental revenue.
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Google Play Pass
Get discovered and earn recurring revenue from Play Pass users.
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Google Play Games Level Up
The new Level Up program connects great gaming experiences to greater business success.
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Google Play Academy
Online training for new and seasoned app and game developers.
Find courses
Programs and initiatives
See stories of real businesses thriving on Google Play.
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Get support in the Help Center
View all Help Center guides
Get answers from community forums
Ask us directly for help
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