Vio

Earlier this month we made two significant additions to our finance team, with Benjamin Mieremet joining as our OTA Head of Finance & Donna Leigh Van Dyk joining as a senior finance manager. Benjamin brings more than 20 years of experience in finance leadership roles across high-growth and international businesses, with a strong track record in scaling finance organizations, strengthening operational foundations through periods of rapid growth and transformation, while Donna brings a decade of experience in audit, accounting and control that compliments our finance team. With both hires joining to scale our rapidly growing OTA & partner solutions units as we are building one of Europe's most exciting travel companies - expect more to come with Head of Partnerships North America & Head of Vio Data Solutions as our newly published roles. Welcome Benjamin & Donna!

For years, the travel industry competed for the same ground – homepage traffic, paid search, and app installs. The goal was simple: get users onto your platform. That entry point, and more crucially the decision-making moment, is shifting into AI. Users want a conversation, not a list of results. In light of this shift, we’re excited to announce that Vio is now discoverable inside ChatGPT. Search for 'Vio.com' directly in the app, where you can browse live hotel inventory, compare real-time prices, see market alternatives, and find better options without ever leaving the conversation. But distribution is only part of it. Underneath, we've built a unified AI layer – powered by MCP – that enables Vio's intelligence to operate across surfaces: ChatGPT today and over time, across LLMs, browsers, and AI-driven experiences wherever people make travel decisions. We're opening that layer to partners. Search engines, browsers, and AI platforms can embed travel intelligence and real-time decision-making directly into their experiences, through Vio. If you're building in AI, search, or travel – let's talk. This is version one, with much more to come.

Bringing Vio to FINN.no – mulighetenes marked 🇳🇴 We're excited to announce our partnership with FINN.no – mulighetenes marked, Norway's leading online marketplace. Starting today, millions of Norwegian travelers can book hotels through FINN with the clarity and confidence Vio is built for. "FINN is one of Norway's most trusted platforms, making this an exciting strategic partnership for us," said Oz Har Adir, CEO at Vio. "We're launching a product together that puts transparency, control, and confidence at the center of hotel booking for Norwegian travelers.” After a decade with another partner, FINN chose us – a shift that reflects our product differentiation in a competitive market. FINN is integrating Vio's booking technology directly into their platform, giving users access to competitive rates, transparent pricing, and flexible booking options, designed to keep them in control. “Partnering with Vio allows us to double down on our mission of ‘Traveling Made Easy’ by bringing world-class hotel booking technology to our users. Together, we’re combining FINN’s unmatched reach in Norway with a booking experience that puts the user in the driver’s seat,” said August Grønli, Travel Director at FINN travel. It’s always been our goal to help travelers book like an insider. By combining FINN's trusted reach with Vio's technology, we're raising the standard for how Norwegians book hotels – staying on the traveler's side, from search to stay.

Today, Vio goes live with something we’ve never done before. We’re launching our first StoryTelling campaign across the UK, where our Brand idea, Book like an insider, is fully expressed in-market. With key foundations now in place, such as our new Brand positioning and identity, tone of voice, a strengthened product experience, along with the right social and SEO systems, it now makes sense to step into StoryTelling at scale. Booking travel online can make people feel rushed, second-guess themselves, or wonder if they’re missing something. We believe that if you help people see clearly at the moment of decision, trust naturally follows. We’re not here to add another travel campaign to the noise, but to make our role visible. That customer insight and belief is what this campaign is built on. We’re launching multiple creative routes expressed through many variations across formats, channels, and moments. The entire campaign was built through very close collaboration between our in-house team and Monks, who have been a true creative partner throughout. Their creative, AI, and production abilities have been key to helping us move fast, explore more territory, and bring this work to life without compromising craft or clarity. It’s been a deeply cross-functional effort, bringing together our teams across paid media, Brand and content, CRM, analytics, product, and marketing intelligence. The creative we’re sharing here gives a first look at how our Brand character, the elephant, shows up across this work – not as a mascot, but as a symbol of calm guidance. It’s a consistent presence that brings confidence and clarity to moments that usually feel stressful. From April onwards, we’ll extend this work into a creator strategy, grounded in the same principles: supporting decisions, not just showing destinations, and explaining the process, not just the outcome. No noise. No gimmicks. Just helping people book with confidence.  Book like an insider with Vio.

In a category built on urgency, noise, and look-alike platforms, we believe there’s a better way to book accommodation. Our point of view is simple: Book like an insider. When booking hotels, the experience can be engineered to push decisions rather than support them. Misleading discounts, confusing reference prices, and endless options leave travelers with very little confidence they’ve made the right decision. Booking like an insider means bringing clarity to chaos. Guidance instead of pressure. Confidence instead of guesswork. That belief is built into Vio. Tools like price alerts, Deal Freeze, and clear price insights help travelers decide with confidence, without false urgency. Today, that belief comes to life across Vio through a new brand identity. Having worked in close partnership with Verve | United Playgrounds, it’s built around our new, identifiable symbol, the elephant — standing for calm confidence, steady guidance, and consistency across every part of the journey. It’s the embodiment of how we’ll keep showing up: clearly, consistently, and on the traveler’s side. Our next chapter begins in March, with our first StoryTelling campaign launching across the UK. Book like an insider with Vio.

Our founder & CEO Oz Har Adir took on travel's largest stage this week to present Vio's white label offering, to the audience's delight. You can check it out at our newly launched partner Kiwi and see for yourself

Check out this article featuring Oz's insights on how Vio.com scaled its people platform within the Netherlands’ tech ecosystem. A big thank you to Silicon Canals for the collaboration and for shining a light on this important topic!