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Welcome to the Google News Initiative
The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
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Lesson 4 of
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Build your audience with Google Analytics 4
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Build your audience with Google's analytics tools
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Learn more about your audience with surveys
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Build your audience with News Consumer Insights
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Build your audience with Google Analytics 4
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Tools for News Publishers
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Build your audience with Google Analytics 4
Understand and measure your audience with Google Analytics 4
What is Google Analytics 4?
As the Internet has changed, so have our expectations on how our data is collected, used, and stored.
Google Analytics 4 responds to these changes, and helps you manage all of the data available to you today.
Prepare for a privacy-first future with first-party data
Connect with Google Ad Manager, so you can measure ads and audiences together
Gives you insights automatically to inform your strategy
Measure across domains and platforms
What do I need to do to transition before July 1st, 2023?
Create new properties
Move all data and reports by
Tag your site by updating Google Tag Manager
Getting Started
Go to the homepage of Google Analytics
Clicking on the blue Let's Go button, or you can click on Admin and then Google Analytics 4 Setup Assistant
Click on Get Started under "I want to create a Google Analytics 4 account".
If you already have an account, link the analytics property to a specific Google Analytics 4 account.
Optional Save time by enabling Enhanced measurements.
Click “Create & Continue”
Use a tag you already have, or select Install a Google Tag.
See Google Analytics 4
What are the sections in Google Analytics 4?
Home
Reports
Explore
Advertising
Configure
Admin
Home shows your site’s performance from the last 7 days, and Insights analyzes your data for you using machine learning.
On Home, you can see:
Users
New Users
Engagement Time
Time spent
Subscriptions revenue
Donations
Ad revenue
Users currently on the site
💡 Best practice: Use the Search bar at the top if you have trouble finding something.
Reports
Reports are now listed as questions, like “Where are my new users coming from?” or “What pages are getting the most views?”
Life Cycle: follow your audience across Acquisition, Engagement, Monetization, and Retention
Traffic Acquisition: where audiences come from
Engagement: how your audience reads or watches your stories
Monetization: where your money comes from
Subscriptions: add events to your subscription pages
Ads: connect your Ad Manager account
User Reports: your audiences’ demographics
Countries
Cities
Languages
Age
Gender
Interests
Retention: how often your audience comes back
💡 Best practice: Use Search to ask questions like “How many users did I get last month?”
Get the most out of Google Analytics 4
Explore
Go deep with your data
Advertising
See how your ads affect traffic
Configure
How to create audiences
How to create custom dimensions, like authors or topics
How to enable demographics data
How to track subscriptions
Admin
How to update Google Tag Manager
How to connect Google Ad Manager
Create audiences for News Consumer Insights
Go to Google Analytics
Go to Admin and select Audiences
Select New Audience
If you don’t see this button, ask your admin for “Marketer” access
Select Custom Audience
Enter Brand Lovers, Loyal Readers, or Casual Readers
Select Add new condition
Select Session number
For Brand Lovers, select condition >= and enter 15.
For Loyal Readers, select >=, enter 2, and select Apply. Then, select <= and enter 14.
For Casual Readers, select condition <= and enter 1.
Select Apply and Save
Repeat steps 5-8 until you have created audiences for Brand Lovers, Loyal Readers, and Casual Readers.
Congratulations! You've just finished
Build your audience with Google Analytics 4
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