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The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
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Tools for News Publishers
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Increase traffic with Search Console
Increase traffic with Search Console
See your site’s Search traffic with Google Search Console
Google Search Console helps you…
Analyze your site’s performance
See if your content is properly crawled and indexed
Improve search performance with data
How do I know if my site is appearing in Search?
Go to search.google.com/search-console
Click URL Inspection
Enter the link to your page or site
Check your site to see if you can get to a page from your site navigation
Where does Search traffic come from?
Search: Google Search results and the News tab
Discover: the Google Search app on Android and iOS, Chrome, and the Following tab
News: news.google.com and the Google Search app on Android and iOS
How do I see traffic data for Search, Discover, or Google News?
Go to search.google.com/search-console
Under Performance, select Search, Discover, or Google News
Get your data by clicking Export in the top right corner
Best practice: Export your Google Search, Google News, and Discover data, and compare how sections, formats, and topics perform across each source.
Understand how audiences get to your site
Under Search results, Discover, or Google News, get insights on:
Queries (Search results only): what people searched to get to your site
Pages: which pages get the most clicks and impressions
Appearance: how text, image, video, or news content performs
Countries
Devices
💡Best practices
In Queries, identify what people come to your site for by looking for queries that include your site name, like “local sports Example Times”
Create a filter for each country to see data for that audience
Identify which of your titles and descriptions have the highest click-through rates
In Devices, use this data to make formatting decisions, like focusing on your mobile layouts
Understand your traffic based on time ranges
Different time ranges will give you different insights about your traffic. Click the Date button at the top of the page to adjust your time range.
Select Most recent date to see trending terms and ongoing stories
Select Last 3 months or shorter to see how bigger news stories perform
Select Last 6 months or longer to see how evergreen content performs
Select Last 16 months to understand your traffic on average
Once you understand your traffic patterns, use this data to plan content:
Prepare interesting, relevant content ahead for known, regularly-occurring events, like holidays
Use Google Trends to understand traffic based on different times of year
Explore more resources
Learn more in our Search Console training series
Appear in Search with Google Search Essentials
Learn tips, tutorials, and what’s new  in Google Search on our YouTube channel
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