Google Tools for News Publishers - Google News Initiative
Skip to main content
menu
close
Resources
expand_more
EXPLORE BY GOAL
Develop audiences
Build audiences
Increase traffic
Engage visitors
Digital journalism
Digital reporting
Storytelling formats
Fight misinformation
Grow revenue
Create revenue models
Reader revenue
Digital ad revenue
EXPLORE BY RESOURCE TYPE
Products
Trainings
Case Studies
View all resources
Latest Resources
Lesson
Google Alerts: Stay in the know.
Lesson
Google Scholar: Access court cases, academic papers and sources.
Lesson
Advanced Search: Researching with precision.
About
expand_more
Our purpose
Impact report
help
search
search
close
expand_more
English (GB)
English
العربيّة
Français
Français (Canada)
Deutsch
हिंदी
Bahasa Indonesia
Italiano
한국어
日本語
Polski
Português
Português (Brazil)
Español (LatAm)
Español
ภาษาไทย
Türkçe
繁體中文
Tiếng việt
My Account
Sign In
Resources
keyboard_arrow_right
About
keyboard_arrow_right
keyboard_arrow_left
Resources
View Resources
EXPLORE BY GOAL
Develop audiences
keyboard_arrow_down
Develop audiences
Build audiences
Increase traffic
Engage visitors
Digital journalism
keyboard_arrow_down
Digital journalism
Digital reporting
Storytelling formats
Fight misinformation
Grow revenue
keyboard_arrow_down
Grow revenue
Create revenue models
Reader revenue
Digital ad revenue
EXPLORE BY RESOURCE TYPE
Products
Trainings
Case Studies
View all resources
keyboard_arrow_left
About
View About
Our purpose
Impact report
My Account
Sign In
expand_more
English (GB)
English
العربيّة
Français
Français (Canada)
Deutsch
हिंदी
Bahasa Indonesia
Italiano
한국어
日本語
Polski
Português
Português (Brazil)
Español (LatAm)
Español
ภาษาไทย
Türkçe
繁體中文
Tiếng việt
close
1
2
What's your goal today
your can select more than one
Reach a large audience
Reach a large audience
Grow Revenue
Others
Please select your focus area 2
your can select more than one
Reporter
Publisher
Previous
Continue
close
I'm looking for resources in
Select your country
Afghanistan
Åland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Asia Pacific - Regional/Crossborder
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo (the Democratic Republic of the)
Cook Islands
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czechia
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Europe - Regional/Crossborder
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran (Islamic Republic of)
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea (the Democratic People's Republic of)
Korea (the Republic of)
Kosovo
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latin America - Regional/Crossborder
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia (Federated States of)
Middle East, Africa, Turkey - Regional/Crossborder
Moldova (the Republic of)
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North America - Regional/Crossborder
North Macedonia
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Réunion
Romania
Russian Federation
Rwanda
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syrian Arab Republic
Taiwan (Province of China)
Tajikistan
Tanzania, the United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Türkiye
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom of Great Britain and Northern Ireland
United States Minor Outlying Islands
United States of America
Uruguay
Uzbekistan
Vanuatu
Venezuela (Bolivarian Republic of)
Viet Nam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Go
1
2
3
What’s your goal today?
You can select more than one.
Strengthen digital journalism
Develop your audience
Grow your revenue
What are you interested in accomplishing?
You can select more than one.
Which country are you in?
Improve your experience by providing the country you’re in
Select a country
Argentina
Australia
Austria
Bangladesh
Belgium
Bhutan
Bolivia (Plurinational State of)
Bosnia and Herzegovina
Botswana
Brazil
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Chile
Colombia
Congo
Congo (the Democratic Republic of the)
Costa Rica
Croatia
Cyprus
Czechia
Côte d'Ivoire
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Ethiopia
Fiji
Finland
France
Georgia
Germany
Ghana
Greece
Guatemala
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kenya
Korea (the Republic of)
Kosovo
Latvia
Lebanon
Liberia
Lithuania
Luxembourg
Malaysia
Maldives
Mali
Malta
Mexico
Middle East, Africa, Turkey - Regional/Crossborder
Mongolia
Montenegro
Morocco
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
North Macedonia
Norway
Oman
Pakistan
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Romania
Rwanda
Samoa
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Syrian Arab Republic
Taiwan (Province of China)
Thailand
Timor-Leste
Togo
Tonga
Tunisia
Türkiye
Uganda
Ukraine
United Arab Emirates
United Kingdom of Great Britain and Northern Ireland
United States of America
Uruguay
Vanuatu
Venezuela (Bolivarian Republic of)
Viet Nam
Zimbabwe
Other
Submit
Loading...
Continue
XXXX Lessons
XXXX Minutes
Back
We have recommended resources for you
Save results and track your progress
Sign in
Go to dashboard
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
open_in_new
TITLE
LABEL1
LABEL2
DESCRIPTION
arrow_outward
bookmark
bookmark_border
Remove from your account
Save to your account
Want to see more?
View Resources
close
close
Welcome to the Google News Initiative
The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
Learn more
Our most popular resources
1
Lesson
Verification: Google Image Search
2
Lesson
Google Historical Imagery: Google Earth Pro, Maps and Timelapse
3
Lesson
Google News Archive: Access the past.
No Results Found
We couldn't find what you are looking for
Load More
chevron_left
Start building your audience
Lesson 7 of
7
Tools for News Publishers
close
Start building your audience
check_box
check_box_outline_blank
Build your audience with Google's analytics tools
(6:06)
check_box
check_box_outline_blank
Learn more about your audience with surveys
(9:09)
check_box
check_box_outline_blank
Build your audience with News Consumer Insights
check_box
check_box_outline_blank
Build your audience with Google Analytics 4
(11:48)
check_box
check_box_outline_blank
Increase traffic with Search Console
(8:49)
check_box
check_box_outline_blank
Reach younger and diverse audiences
(9:00)
check_box
square
Tools for News Publishers
Course
0% complete
Video
Images
close
5 minutes to complete
Google Tools for News Publishers
How Google can partner with your news organization
Get started with Google Tools for News Publishers
Our tools, training, and support can help you with your organization's key priorities:
Reach users
Strengthen your journalism
Develop your audience
Grow your revenue
Reach users
Google Search drives billions of clicks monthly to publisher’s sites by crawling publisher’s available content and matching it to relevant user queries
Get started
Best practices
Google News
Google News is a source for breaking news headlines and personalized news stories based on a users likes and interests
Get started
Best practices
Discover
Discover is a personalized feed of content in the Google app, on the Chrome homepage, and on the -1 screen of some devices that encompasses a wide range of categories
Get started
Best practices
YouTube
YouTube helps news organizations strengthen the relationship between their newsrooms and their audiences while providing news features that provide context to viewers Get started
Best practices
Google Assistant
Google Assistant can help news publishers grow their audience with audio and video news briefings via Assistant-enabled devices
Get started
Best practices
Strengthen your journalism
Pinpoint is a user friendly research tool that helps news organizations explore and analyze large collections of documents Get started
Google Trends helps publishers explore what the world is searching, making relative search query popularity over time accessible to users Get started
Realtime Content Insights identifies how news publisher’s content is performing in realtime across their website and what broader topics are trending in their region Get started
Project Shield powered by Google Cloud Armor provides free, unlimited protection against Distributed Denial-of-Service (DDoS) attacks Get started
The Advanced Protection Program is a free program designed to safeguard the personal and enterprise Google Accounts of those at higher risk of targeted online attacks Get started
Develop your audience
Google Analytics provides websites first party data to better understand audience, traffic sources and site performance/engagement Get started
News Consumer Insights provides personalized actionable recommendations to help news publishers grow engagement and revenue based on their performance Get started
Search Console is a free tool that helps websites monitor, maintain, and troubleshoot their website's presence on Google surfaces Get started
Core Web Vitals provides unified guidance for quality signals that are essential to delivering a great user experience on the web Get started
Grow your revenue
Google AdSense is a free service that allows website owners to earn money by displaying relevant ads on their websites Get started
Google Ad Manager is an enterprise platform that helps publishers sell and manage their digital advertising inventory Get started
Reader Revenue Manager is a platform that helps publishers deepen audience engagement, improve retention, and convert subscribers or contributors Get started
Congratulations! You've just finished
Tools for News Publishers
in progress
Recommended for you
open_in_new
What is Machine Learning
Lesson
Machine Learning for journalists.
arrow_outward
Start
bookmark
bookmark_border
Remove from your account
Save to your account
None
open_in_new
Google Fact Check Tools
Lesson
These tools allow you to search for stories and images that have already been debunked and lets you add ClaimReview markup to your own fact checks.
arrow_outward
Start
bookmark
bookmark_border
Remove from your account
Save to your account
None
open_in_new
Data Studio: Make interactive data visualizations
Lesson
Give life to your datasets by creating powerful interactive visualizations with an easy-to-use studio.
arrow_outward
Start
bookmark
bookmark_border
Remove from your account
Save to your account
None
close
How would you rate this lesson?
Your feedback will help us continuously improve our lessons!
Submit
make sure you have visited all the steps before moving forward
close
mail
Sign up for the newsletter to get updates from the Google News Initiative
Get the newsletter
Contact us
Copy the url and share
Copy
Copied
close
Privacy
Terms
help
Help
Cookies management controls test
English (GB)
English
العربيّة
Français
Français (Canada)
Deutsch
हिंदी
Bahasa Indonesia
Italiano
한국어
日本語
Polski
Português
Português (Brazil)
Español (LatAm)
Español
ภาษาไทย
Türkçe
繁體中文
Tiếng việt
close
close
Leave and lose progress?
By leaving this page you will lose all progress on your current lesson. Are you sure you want to continue and lose your progress?
Yes, Leave
Go Back