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Welcome to the Google News Initiative
The Google News Initiative works with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative news ecosystem.
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Grow digital ad revenue
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Grow your revenue with Google's ads products
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Grow your revenue with Google's ads products
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Learn more about ad blockers
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Estimate Ad Revenue
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Understand Direct and Programmatic Ad Revenue
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Understand Ad Sizes and Formats
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Grow Digital Ad Revenue with AdSense
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Grow Digital Ad Revenue with Google Ad Manager
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Grow your revenue with Google's ads products
Determine if AdSense, AdMob, or Ad Manager is right for you
What are Google’s ad products?
Which Google ad product is for me?
AdSense: for news websites that don’t sell ads directly
AdMob: for apps that don’t sell ads directly
Ad Manager: for all formats and if you sell ads directly and/or programmatically
AdSense, AdMob, and Ad Manager all serve ads from the same Authorized Buyers.
💡Best practice: Estimate how much money you could make from digital advertising with Google’s ad revenue calculator.
Get started with digital ads with Google AdSense
AdSense gives you access to advertisers’ demand and helps you set up your ad inventory.
AdSense is for you if you
Want to monetize your news site through ads
Create original content
Don’t sell ads directly
Don’t have a sales team
Get started
STEP 1 Create an AdSense account.
STEP 2 Activate your AdSense account.
STEP 3 Get approved. This usually takes a few days, but in some cases it can take 2-4 weeks.
STEP 4 Start showing ads. Learn how to set up ads.
💡Best practice: Sell more ads by using the IAB’s standard ad sizes.
Get started
Learn more
Monetize your news app with Google AdMob
AdMob is for you if you
Want to monetize your news app
Don’t sell ads directly
Don’t have a sales team
AdMob is a mobile ad network, providing you access to demand from advertisers and growing your app business.
💡Best practice: Sell higher-priced ads like video ads or anchored ads, instead of banner or text-based ads.
Get started
Get help
Manage all of your ads with Google Ad Manager
Ad Manager is for you if you
Want to monetize your news site and app, especially if you are a larger publisher
Sell ads directly or through third party networks
Have an ad operations team
Google Ad Manager is an ad management platform that allows you to manage multiple ad exchanges and networks, including AdSense, Ad Exchange and third party networks.
💡Best practices
Sell direct and programmatic ads
Sell more homepage ads by placing them above-the-fold
Sell more ads by enabling lazy loading
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ANSWER THIS QUESTION TO COMPLETE THE LESSON.
Which Google ad products are best if you don’t sell direct ads?
Google Maps and Ad Manager
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