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15 minutes to complete
Evaluate your financial sustainability
Understand, measure, and enable your financial sustainability
What is sustainability?
The News Sustainability Project is a collaboration between the Google News Initiative, FT Strategies, and the news industry to understand, measure and enable what drives sustainability for publishers across the world.
The project defines Sustainability as:
Being able to fulfill your journalistic mission over the long-term
Having the financial stability to invest in quality journalism
Adapting as your market and audiences evolve
The News Sustainability Project website can help you:
Measure and track your sustainability readiness over time
Benchmark your performance to other news organizations
Receive tailored recommendations
Create project plans to improve your sustainability
Explore research based on a study of 400+ news organizations
Get Started
Take the Publisher Sustainability Diagnostic
What is the Publisher Sustainability Diagnostic?
The Publisher Sustainability Diagnostic:
Measures your news organization’s  sustainability readiness
Shows industry benchmarks for key metrics
Provides tailored recommendations
Can help you build and track project plan
The diagnostic focuses on indicators we observed were important for sustainability across business models and geographies.
The Sustainability Readiness Scores assesses if you are:
Building a differentiated product that meets your audiences’ information needs
Engaging your audience deeply
Monetizing your engagement effectively
Creating foundations to operate effectively and evolve over time
Financially stable and resilient
Get started
Click “Start Diagnostic”
Create a single account for your organization.
Select one person from your organization to manage your profile.
Answer the Eligibility questions to to inform your benchmarks and see if you qualify
Share the link to the questionnaire with your team members for their inputs. Questions are organized across four sections:
Product & Audience
Monetization
Fundamentals
Financial Performance
Your data will be validated by FT Strategies and hosted by Use All Five. Google does not have access to any of the raw data inputs you submit.
Get Started
Read your Sustainability Report
Your Sustainability Report is split into three sections:
How am I doing? (Scores & Benchmarks)
See your Sustainability Readiness Score, Sub-scores, and Key Performance Indicators, and how you compare. For each, we’ll show you benchmarks that allow you to compare your performance to similar publishers.
So what? (Key Insights)
We’ll summarize key insights for each dimension of the Sustainability Framework based on your responses.
What should I do? (Focus Areas, Tactics & Archetypes)
We’ll show you tailored focus areas, tactics and strategic choices. Add the tactics and strategic choices you’d like to focus on to your dashboard.
Create a plan to improve your sustainability
Your dashboard tracks all your activity on the website over time.
What can I do in my dashboard?
Track your Sustainability Readiness Score and performance against key benchmarks over time.
Add selected tactics to a Kanban Board to guide prioritization.
For tactics you’ve selected, build project plans. Track your progress over time.
Refine your strategic choices.
Explore our research on sustainability
In addition, we’ve created a number of studies based on the research we’ve conducted.
These include studies on:
Key Factors driving Sustainability
Archetypes - models of success - we’ve observed
Regional Deep Dives of Sustainability
Learn More
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Your feedback will help us continuously improve our lessons!
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ANSWER THIS QUESTION TO COMPLETE THE LESSON.
What is not part of the News Sustainability Project?
Provide an assessment of your performance vs. industry benchmarks
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Showcase research on sustainability
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Suggest recommendations based on your assessment
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An automatic report linked to your Google Analytics data
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