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Keep visitors engaged
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Keep visitors engaged with video on YouTube
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Keep visitors engaged
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Keep visitors engaged with video on YouTube
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Keep visitors engaged with recirculation
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Keep visitors engaged with Core Web Vitals
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Keep visitors engaged with web videos
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Build news apps with Flutter
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Keep visitors engaged with video on YouTube
Build your relationship with billions of YouTube viewers
News on YouTube
30% of U.S. adults regularly get news from YouTube - giving you an opportunity to connect with audiences on YouTube.
This Lesson covers:
Where does news appear on YouTube?
How do I upload videos to YouTube?
What news videos perform best?
How do I make money on YouTube?
Where does news appear on YouTube?
News appears on YouTube’s homepage and YouTube Search.
YouTube homepage features
Breaking News: Shows significant news events
Developing News: Provides context on significant news events, including text-based snippets from a news article.
Top News: Appears on the homepage if a viewer regularly watches news content
YouTube Search features
Top News: Helps audiences proactively looking for news by connecting them with authoritative sources
How do I upload videos to YouTube?
Get started
Create a YouTube channel
Upload a video file
Add descriptive details to help people find your video
💡Best practices
Keep your channel homepage fresh and relevant
Create a trailer about your news organization and your videos
Use playlists
Ask viewers to subscribe to your channel
YouTube’s algorithm recommends videos to viewers based on what they’re most likely to watch, such as past viewing behavior.
💡Best practices
Write a clear, accurate, succinct title
Use a high resolution thumbnail image
Add your logo onto a thumbnail, but avoid using just your logo as the image.
Start your description with two lines that pull the viewer in
Go to dashboard
Which news videos perform best?
Explainer Videos
Simplifies and explains a particular topic to the viewer
Concise and straight to-the-point
Uses attention-catching, easy-to-follow visuals
Analysis Videos
Provides background and places a single news event in the context of broader trends
Helps the viewer understand news events in-depth
Roundup
Summarizes the week’s headlines
Compact and bite-size
Watched on-the-go
Which news video formats perform best?
Shorts
Connect with a new audience using just a smartphone and the Shorts camera in the YouTube app.
Videos are under 60 seconds
Personal and engaging
Podcasts
Expand your reach, build your community, and monetize! YouTube is one of the most popular platforms for podcasts, with a global audience of over 2 billion people.
Upload full episodes
Use playlists to organize episodes chronologically or by topic
Live coverage
Build rapport and bring viewers together to learn, discuss, and follow along in real-time. Live coverage can include:
Breaking news
Interviews
Special-events coverage
💡Best practice: Upload both the full versions and the clips from important interviews
How do I make money on YouTube?
The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and monetization features.
To be eligible
Have at least 1,000 subscribers and 4,000 valid public watch hours in the previous 12 months
Have an AdSense account
Make money from advertisers with
Ads
YouTube BrandConnect
Make money from your viewers with
Channel Memberships
Super Thanks
YouTube Shopping
Apply now
How do I make money from advertisers?
Ads
Get ad revenue from display, overlay, and video ads.
What kinds of ads does YouTube sell?
Video: Skippable and non-skippable video ads
Display: Display ads alongside the video player
Overlay: In-video text ads across the video player
YouTube BrandConnect
Match with advertisers and develop branded content that’s both authentic and effective. Since the launch of YouTube BrandConnect, deal sizes have grown over 260% on average.
To be eligible
Have at least 25,000 subscribers
💡Best practices
Check your page for copyright and ad suitability
Enable all ad formats
How do I make money from viewers?
Channel Memberships
Allow viewers to become exclusive members through monthly payments
Offer members-only perks like badges, emojis, access to special community posts
Receive 70% of revenue after taxes and fees
Super Thanks
Receive payments from fans as a sign of gratitude for the videos you produce
Fans can contribute $2, $5, $10 or $50 per video and share a comment
Receive 70% of revenue generated
YouTube Shopping
Set up and connect your store to YouTube, and feature your own products, like merchandise
Have at least 1,000 subscribers
💡Best practices
Make your audience feel part of your community by asking for feedback
Respond to comments
Ask your audience for suggestions for future videos
Learn more
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What kind of ads does YouTube sell?
Display, Overlay, Native
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Overlay, Native, Text
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Overlay, Text, Dynamic
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Display, Overlay, Video
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