Free Business Analytics Solutions – Google Marketing Platform
Marketing Platform
For Small Businesses
For Enterprises
Blog
Partners
Support
For Small Businesses
Free and easy-to-use solutions for businesses of every size.
Learn more
For Enterprises
A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
Learn more
Analytics
Understand your customers so you can deliver better experiences.
Tag Manager
Manage all your tags without editing code.
advertising
Campaign Manager 360
Get a complete view of all your digital media campaigns.
Display & Video 360
Reach today’s always-connected audiences wherever they are.
Search Ads 360
Get real-time data and unified insights for your search campaigns.
analytics
Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
Marketing Platform
For Small Businesses
Analytics
Tag Manager
For Enterprises
Campaign Manager 360
Display & Video 360
Search Ads 360
Analytics 360
Tag Manager 360
Blog
Partners
Support
Easy-to-use tools for your business.
Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
Get better insights to drive your business.
rising-rate icon
Grow your business with solutions for all of your needs.
Our free analytics and optimisation tools help you grow your business with smarter marketing.
wrench icon
Easy-to-use tools.
Simple tools with powerful insights enable you to spend less time analysing data and more time delighting customers.
checklist icon
Big results for smaller budgets.
Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.
rising-rate icon
Grow your business with solutions for all of your needs.
Our free analytics and optimisation tools help you grow your business with smarter marketing.
wrench icon
Easy-to-use tools.
Simple tools with powerful insights enable you to spend less time analysing data and more time delighting customers.
checklist icon
Big results for smaller budgets.
Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.
2
3
4
Google Analytics helped us optimize our art marketplace,
resulting in 400% year-over-year revenue growth for our art business.
Mariam Naficy,
Founder & CEO,
Minted
Marketing solutions for every business.
GMP_Logo_analytics
Analytics
Understand your customers so you can deliver better experiences.
Learn more about Analytics
GMP_Logo_analytics
Analytics
Understand your customers so you can deliver better experiences.
GMP_Logo_tag-manager
Tag Manager
Manage all your tags without editing code.
2
3
Designed to work together.
Our solutions are built to work together, so you can easily access insights across products — to deliver better customer experiences.
target icon
Get a complete picture of your advertising.
Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.
bulb icon
Deliver more relevant advertising experiences.
Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalised landing pages to drive better results.
Go to Integration Centre
target icon
Get a complete picture of your advertising.
Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.
bulb icon
Deliver more relevant advertising experiences.
Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalised landing pages to drive better results.
2
3
Go to Integration Centre
Grow with Google Ads.
Reach more of your customers across Google Search, Maps, YouTube and beyond.
Learn more
Looking for enterprise solutions?
Google Marketing Platform also offers enterprise-level solutions for businesses who need a little more muscle in their marketing.
See solutions
Follow us
About Google Marketing Platform
Overview
For Small Businesses
For Enterprise
Learning & support
Support
Blog
Analytics Academy
Skillshop
Google Primer
Developers & partners
Google Marketing Platform Partners
Analytics for developers
Tag Manager for developers
Campaign Manager 360 for developers
Related products
Google Ads
Google AdSense
Google Ad Manager
Google Cloud
Firebase
More from Google
Think with Google
Business Solutions
Google Workspace
Privacy
Terms
About Google
Google Products
Help
Change language or region
简体中文DeutschEnglish (UK)English (US)EspañolFrançaisItaliano日本語한국어NederlandsPortuguês (Brasil)