Effective Campaign Data Management – Google Display & Video 360
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A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
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Display & Video 360
Overview
Benefits
Features
Sign in to Display & Video 360
Talk to Sales
The bells and whistles.
Display & Video 360 has the features you need to deliver faster insights, improved collaboration and better results.
Campaign Management
Build and execute a cross-channel media plan in a single tool.
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Media Planning
Display & Video 360 includes a workspace to build a comprehensive media plan. You can explore inventory and publishers across guaranteed and non-guaranteed buying types.
Reach Forecasting
Plan your campaigns based on predicted reach and frequency for your audience and budget. With a common metric between television and digital video, you can easily compare channel performance.
Automated Bidding
Reach your goals without having to optimize your campaign manually. Fuelled by powerful machine learning algorithms, each automated bidding strategy is designed to drive performance at scale.
Enterprise Data Solutions
If you’re managing thousands of campaigns, you need enterprise-level tools that can scale. Easily make changes across multiple campaigns, combine data from across campaigns and run advanced analyses.
Data-Driven Creative
Easily tie your creative strategy to your data and media plans. Smart tools and workflow integrations make it easy to use data to inform your creative and tailor that creative based on audience.
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Creative Workspace
Your teams can build creative tied directly to the media plan and evaluate creative performance across campaigns – all in a single, shared workspace.
Creative User Role
Brand and media teams can share relevant, non sensitive data and information with creative agencies so they can build more appropriate and tailored creative experiences alongside the media plan.
Ad Canvas
A visual workflow for dynamic ad creation, upload custom formats and preview your designs in real time.
Format Gallery
Discover new engaging display and video formats on the Ad Format Gallery.
Storytelling & Sequential Messaging
Move people through the purchase funnel by thoughtfully sequencing creative messages. Measure clicks and conversions across your story to understand how it’s performing and optimize the sequence to deliver the best results.
Google Web Designer Integrations
Developers can use custom templates and interactive animations from Google Web Designer to build dynamic, responsive ads and custom formats that scale across environments.
Advanced Audience Management
Manage your audiences in the same product where you execute media buys. Apply existing audience lists to your media plan, discover and create new audience segments and reach the right people across screens by tapping into Google’s unique understanding of intent.
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Audience Discovery and Management
Create audiences from campaign data – including impressions, clicks or conversions – or combine audience lists from different sources. You can easily analyse and report on your audiences directly from the Audience module.
Your Audiences
Build audience segments from your customer data – however you prefer – using Analytics 360, Google Cloud or Display & Video 360.
Google Audiences
Find the customers you’re looking for with access to Google Audiences. Whether you’re trying to increase awareness or drive conversions, we can help you reach your audience at scale.
Premium Inventory
Easily find and discover high-quality inventory from top broadcasters and publishers, Google media and curated inventory packs. Negotiate deals directly – even for traditional TV – and execute buys quickly and efficiently.
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Fraud Prevention & Detection
We detect and filter fraudulent impressions and allow advertisers to choose inventory where they can get a refund for impressions determined to be fraudulent.
Advanced TV
Enjoy access to high-quality TV inventory via over-the-top video streams and traditional linear TV.
Access to Google Preferred, YouTube Reserve and TrueView inventory
Get true consolidation and unified reporting across YouTube and other media buys. Access all TrueView formats and YouTube Reserve inventory (including Google Preferred) alongside your cross-exchange deal types in a single buying tool. Use common currencies such as viewability, verification and brand lift to unlock insights across your campaigns.
Google Top Video Picks
Access premium, brand-safe TV and video inventory at scale, including mobile video. It’s easier than ever to find the right audiences and reach them with your campaigns.
Programmatic Guaranteed
Automate the direct sales deal-booking process and apply real-time audience data to your reservation buys. You can also manage reach and frequency together across all of your direct and open auction buys.
Marketplace
Use Marketplace to discover great inventory, negotiate deals directly, and manage all of your deals in one place within an easy-to-use interface. It’s a shoppable storefront for your programmatic campaigns.
Holistic Measurement
Get all the campaign metrics you need, in one place. We know viewability and verification are essential for measuring your campaigns, so we offer them as part of our standard solution.
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Fraud Prevention and Reporting
We use over 180 sophisticated filters, a global team of experts and manual reviews to prevent you from paying for invalid clicks, impressions, views or interactions. We were the first to implement the ads.txt standard and remain committed to other industry initiatives against fraud.
Viewability and Verification
Active View metrics are fully transparent and are based on the direct measurement of each impression without sampling or extrapolating. Measure in real time, on an impression-by-impression basis, whether or not an ad was viewable to a user.
Reach and Frequency Measurement
Measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you know how many people you reached and how often you reached them.
TV Ad Explorer
Explore metrics from your recent TV campaigns in one easy-to-use dashboard. You can measure your campaigns by airing, daypart, demographics and genres. The “recent airings tab” can provide data as soon as one day after airing.
Third-Party Measurement Provider Integrations
Display & Video 360 has integrations with leading measurement partners to help you assess and understand marketing performance, covering areas such as viewability, brand safety, audience measurement and more.
Integration
Display & Video 360 natively integrates with other solutions, allowing you to connect data and workflows across products – increasing efficiency and delivering better results.
Go to Integration Centre
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Analytics 360
Reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.
YouTube
Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.
Google Cloud
Bring your Display & Video 360 data together with other data sources and unlock insights using BigQuery’s powerful tools.
Partner exchanges
Bid on or exclude impressions from dozens of third-party exchanges.
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