Search Engine Marketing Tools – Google Search Ads 360
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Search Ads 360
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For Small Businesses
Free and easy-to-use solutions for businesses of every size.
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For Enterprises
A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
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Analytics
Understand your customers so you can deliver better experiences.
Tag Manager
Manage all your tags without editing code.
advertising
Campaign Manager 360
Get a complete view of all your digital media campaigns.
Display & Video 360
Reach today’s always-connected audiences wherever they are.
Search Ads 360
Get real-time data and unified insights for your search campaigns.
analytics
Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
Marketing Platform
Search Ads 360
Overview
Benefits
Features
Sign in to Search Ads 360
Talk to Sales
The bells and whistles.
Search Ads 360 has the features you need to delivers faster insights, improved collaboration and better results.
The brass tacks.
Search Ads 360 has what you need to run smarter search campaigns that integrate with the rest of your digital efforts.
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Unified Insights and Reporting
Bring your data together in one place. Get smarter, more complete insights to drive better decision-making and reporting. In addition, enable detailed reporting, measurement and attribution across additional search engines including:
QiHoo360
Naver
AdMarketplace
Yandex
Unified Tag Management
Capture cross-channel opportunities and insights with unified tag management using Floodlight.
Seamless Integrations
Bring your data together with seamless integrations, including call tracking and the ability to upload offline conversions.
Automated Campaign Management
Business data uses information about your business to provide reporting insights and automate campaign management.
Smart Bidding
Powered by Google’s machine learning technology, Search Ads 360 simplifies the bidding process and helps you tap into more sophisticated insights.
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Real-time Insights
Make your search campaigns smarter and more responsive with real-time data, analysis and bid adjustments powered by Google’s machine learning and optimisation.
Portfolio-Level Bidding
Portfolio-level bidding auto-optimizes to reach your goals.
Bid Visualisation
Chart bids to see bidding frequency and visualise trends.
Mobile Measurement and Optimisation
Optimize your search campaigns for mobile, so you can reach your audience anywhere, anytime.
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Device Measurement
Measure conversions that start with a click on one device and end with a conversion on another.
Mobile Optimisation
Optimize using a robust set of audience signals and mobile-specific capabilities like mobile bid automation and geo bid adjustments.
Google Ads Support
Promote your app across Google Search with support for Google Ads app install ads.
Commerce Solutions
Get more flexibility and support for your search campaigns with this set of features.
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Easy Automation
Automate your search ads, keywords and bids on the fly with inventory-aware campaigns, seamlessly linked with Google Merchant Center.
Built-In Optimisation
Adaptive Shopping Campaigns auto-optimize for peak performance.
Local Ads Support
Google Ads Local Inventory Ads are fully supported.
Audience Insights and Activation
Tailor your audience targeting and activation for better results with Search Ads 360.
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Retargeting Support
Tailor your ads to your audience with full support for Google Ads RLSA campaigns. Use audience signals to refine your bidding strategy.
Custom Variables
Bid smarter by defining custom Floodlight variables based on user segments, such as location and participation in a rewards programme.
Smarter Display Remarketing
Re-engage the right customers using display remarketing from search ads with search intent signals.
Integration
Key integrations allow you to use all of your customer insights to deliver the right search ad to the right customer.
Go to Integration Centre
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Analytics
Bring your Google Analytics site goals into Search Ads 360 to report and optimize onsite engagement.
Enjoy even more features with Analytics 360:
See Floodlight Conversions alongside Analytics 360 metrics such as "Bounce Rate" or "Page Views"
Create bid strategies that use Analytics 360 goals or transactions, and create rules that uses Analytics 360 metrics.
Use non-last click attribution models based on Analytics 360 activity columns
Tag Manager
Easily manage multiple types of tags from sources such as Analytics, Floodlight and more.
Display & Video 360
Instantly launch and monitor Search Ads 360 advertisers and campaigns, across engines, by linking with Campaign Manager 360.
Google Big Query
Export Search Ads 360 data with the power of BigQuery to securely share insights within your organisation and beyond.
Data Studio
You can now view your Search Ads 360 metrics with a new easy-to-digest Data Studio template.
Google Merchant Center
With seamless integration, you can access upgraded inventory management feeds. So anyone on your team can act on live updates, as they happen.
Third-Party Integrations
Work seamlessly with third-party solutions, including Adobe Analytics (Omniture) for reporting and bid optimisation.
Full Engine Support
Create, manage, and report on campaigns for the following search engines:
Google Ads
Bing
Yahoo! Japan
Yahoo! Gemini
Baidu
Social Measurement
Measure and take action on paid social data in an easy, automated way.
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