Search Campaign Management – Google Search Ads 360
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Manage all your tags without editing code.
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Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
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Search Ads 360
Overview
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Smarter, simpler search.
Get the most from your search campaigns. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.
Talk to Sales
See what’s in it for you.
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Respond in real time.
Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
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Build connected campaigns.
Get a clear view of how your search ads are affecting your marketing across all digital channels – all in one place.
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Make better business decisions.
Understand the customer journey and make more informed decisions with robust reporting features, attribution tools and third-party solutions.
See all benefits
clock icon
Respond in real time.
Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.
restart icon
Build connected campaigns.
Get a clear view of how your search ads are affecting your marketing across all digital channels – all in one place.
checklist icon
Make better business decisions.
Understand the customer journey and make more informed decisions with robust reporting features, attribution tools and third-party solutions.
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See all benefits
Search Ads 360 provides us with the
technology and the support we needed to manage awareness campaigns with performance KPIs. Following our success, we will implement this approach with other brands.
Gaetan Chambet,
Head of Paid Search,
IPG Mediabrands
Dive into the details.
Easily scale your enterprise search marketing with streamlined workflows, powerful reporting and automated bidding.
See all features
Designed to work together.
Save time and increase efficiency with Search Ads 360 and integrations across the Google Marketing Platform.
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Analytics 360
Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.
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Display & Video 360
Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.
See all integrations
analytics icon
Analytics 360
Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.
display-video-360 icon
Display & Video 360
Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.
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See all integrations
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