Compare Free and Enterprise Versions – Google Tag Manager 360
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For Small Businesses
Free and easy-to-use solutions for businesses of every size.
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For Enterprises
A single platform that integrates your advertising and analytics, so you can act on customer insights faster.
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Analytics
Understand your customers so you can deliver better experiences.
Tag Manager
Manage all your tags without editing code.
advertising
Campaign Manager 360
Get a complete view of all your digital media campaigns.
Display & Video 360
Reach today’s always-connected audiences wherever they are.
Search Ads 360
Get real-time data and unified insights for your search campaigns.
analytics
Analytics 360
Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
Marketing Platform
Tag Manager 360
Overview
Benefits
Features
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Choose the right one for you.
Decide which Google Tag Manager solution is right for you. Then sign up for free or talk to a sales representative to get started.
 
Tag Manager
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Start for free
Tag Manager 360
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Perfect for…
Individuals and small to medium-sized companies
Larger enterprises who need it all
Multi-user support
Rule-based triggers
Support for Google and non-Google tags
Supports web, mobile app and Accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects
3
Unlimited
Approval workflows
N/A
Zones for large-scale implementations and to controlled access to tagging
N/A
User and account administration
Support and services
Self-service Help Centre and community forums
Services, support and SLAs provided by Google and global partner network
 
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Start for free
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