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Google Tag Manager Terms of Service
By clicking “Yes” below or by using the Google Tag
Manager service (the “Service”),
you and the legal entity on whose behalf you are
using the Service (if any) (together,
“You”) agree to use the Service in
accordance with the Google Terms of Service
(located at https://www.google.com/intl/en/policies/terms/),
the Google Privacy Policy (located at https://www.google.com/intl/en/policies/privacy/),
and the Google Tag Manager Use Policy (located at
https://www.google.com/analytics/tag-manager/use-policy/),
each as may be modified from time to time and
collectively, the “Google Tag Manager Terms
of Service.”
Google Tag Manager Use Policy
Use of the Google Tag Manager (the
“Service”) is subject to this
Google Tag Manager Use Policy (the “GTM Use
Policy”).
If You use the Service to support products or
services from a 3rd party or designed by You
(together, “3rd Party Tags”) or
Google, You will have and abide by an appropriate
privacy policy and will comply with
the EU user consent policy (located at
https://www.google.com/about/company/user-consent-policy.html)
and all applicable agreements and regulations (also
relating to the collection of information),
including for example:
the Google Analytics Terms of Service located
at: https://www.google.com/analytics/terms/us.html,
the agreement between You and Google that is in
effect during the dates that You are participating
in the Service, and
the Google LLC
Advertising Program Terms (or, if applicable,
as negotiated).
If You have 3rd Party Tags delivered through the
Service:
Google is not responsible for 3rd Party Tags.
Google may screen such 3rd Party Tags to ensure
compliance with this GTM Use Policy.
You guarantee that You have the rights to
upload the 3rd Party Tags.
You agree not to, and not to allow third
parties to use the Service or interfaces provided
with the Service:
to engage in or promote any unlawful,
infringing, defamatory or otherwise harmful
activity;
to disable, interfere with or circumvent
any aspect of the Service;
to upload any data to Google Tag Manager
that personally identifies an individual (such
as a name, email address or billing
information), or other data which can be
reasonably linked to such information by
Google, or
to access any other Google product or
service in a manner that violates their
respective terms.
Your use of the Platform Home is subject to the
Platform Home Additional Terms available at
https://support.google.com/marketingplatform/answer/9047313
(or such other URL as Google may provide) and as
modified from time to time (the “Platform
Home Terms”).
To the extent Your use of the Service is within
scope, You and Google agree to the Google Ads Data
Processing Terms at https://privacy.google.com/businesses/processorterms
(the “Processing Terms”). Google
will not modify the Processing Terms, except as
expressly permitted under the Processing Terms.
Our use of Google Tag Manager data
We may collect information such as how the Service
is used, and how and what tags are deployed. We may
use this data to improve, maintain, protect and
develop the Service as described in our privacy policy, but
we will not share this data with any other Google
product without Your consent.
Last updated: July 24, 2018
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