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Industry solutions
Finance made more helpful, secure, and efficient
Elevate customer experience while reducing risk and increasing efficiency.
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Industry solutions
Finance made more helpful, secure, and efficient
Elevate customer experience while reducing risk and increasing efficiency.
Get started
Industry solutions
Finance made more helpful, secure, and efficient
Elevate customer experience while reducing risk and increasing efficiency.
Get started
Industry solutions
Finance made more helpful, secure, and efficient
Elevate customer experience while reducing risk and increasing efficiency.
Get started
Industry solutions
Finance made more helpful, secure, and efficient
Elevate customer experience while reducing risk and increasing efficiency.
Get started
80% increase in click-through rate by using geospatial data to tailor products and services1
70% decrease in fraudulent transactions by using geospatial data to verify customers’ identities1
15% increase in Net Promoter Score (NPS) by providing additional info on merchant services like business hours and on-site services1
Discover financial service solutions
Our portfolio of solutions were built to help you increase sales, improve customer experience, and streamline operations.
Enriched Transactions
Help customers better understand spending
Make confusing transaction records understandable
Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions by providing information like the merchant’s full name and business category, a photo of the storefront, its location on a map, and full contact info.
67% decrease in customer support calls by using geospatial data to enrich customers' transaction data1
80% increase in customer time spent in apps by using geospatial data to tailor products and services1
Visualize your customers’ spend on a map
Help customers understand where and how they spend their money by adding the merchant name and date to transactions. Plus, show their spending on a Google map.
See the guide
Expand
Key products
Autocomplete
Distance Matrix
Dynamic Maps
Place Details
Branch and ATM Locator Plus
Drive customers to your branches and ATMs
Make locating a branch or ATM effortless
Customers typically search for specific details prior to their visit, which makes detailed profiles for each location a must. Make it easy for your customers to find you on a familiar Google Map. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.
14% increase in Net Promoter Score (NPS) by using geospatial data to provide additional information on branch/ATM services1
7% decrease in customer support calls by using geospatial data to provide directions to the nearest branches/ATMs1
Help customers easily get to your physical locations
Make it easy for customers to find you with Directions and Distance Matrix by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness you can only get with Google Maps.
Get started with Quick Builder
With Quick Builder, you can build custom Locator Plus maps without writing a line of code.
Build it in minutes
See the guide
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Key products
Autocomplete
Distance Matrix
Dynamic Maps
Dynamic Street View
Geocoding
Place Details
Contextual Experiences
Tailor marketing more intelligently
Provide personalized, location-intelligent offers and rewards
Geo-targeted offers can power deals, rewards, and cash-back programs — all visualized with rich Google Maps. By combining the insights of purchase histories and geospatial data, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.
8% increase in Net Promoter Score (NPS) by using geospatial data to tailor products and services1
3% increase in on-premise foot traffic by using geospatial data to map available promotions at nearby merchants' store locations1
Dynamically visualize offers and drive traffic to nearby merchants
Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant via a range of transportation types, including real-time traffic estimates. It’s a powerful way to drive new customer traffic to merchants in your network.
See how it's been used
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Key products
Autocomplete
Geocoding
Static Maps
Quick and Verified
Sign-up
Simplify verified account sign-up
Make sign-up easier and faster
When signing up for a new account, credit card, or loan, as many as 5% of all addresses are entered incorrectly.3 Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps and  shortening checkout time.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
80% increase in click-through rate by using geospatial data to tailor products and services1
30% decrease in fraudulent account setups by using geospatial data to verify customers' identities1
Increase sign-up security
Use Address Validation to help augment security and identity protection measures. Minimize expensive complications due to incorrect address inputs by ensuring that the address exists at account sign-up and periodically over time.
See the guide
Expand
Key products
Address Validation
Autocomplete
Geocoding
Static Maps
Fraud Detection
Detect fraud more effectively
Detect suspicious transactions as they happen
Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.
70% decrease in fraudulent transactions by using geospatial data to verify customers' identities1
45% decrease in fraudulent account setups by using geospatial data to verify customers’ identities1
Recognize suspicious spending patterns
Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.
See how it's been used
Expand
Key products
Autocomplete
Geocoding
Static Maps
Explore demos designed for financial services
Locate branches and ATMs
Make it easy for customers to find your branches and ATMs on a Google Map. Plus, provide helpful information like branch services and hours, and even 360-degree imagery to help display hard-to-spot ATMs.
Start exploringStart exploring
Play the video
Pause the video
Identify potential fraud
Help customers recognize their transactions by displaying full merchant names and showing them on a Google Map.
Start exploringStart exploring
Display detailed transactions
Make it easier for customers to track their own purchases by providing full transaction information like merchant’s full name, photo of storefront, and location on a map.
Start exploringStart exploring
Improve sign-up
Autocomplete makes sign-up faster and more accurate by instantly suggesting nearby addresses. Static maps displays the address for visual confirmation.
Start exploringStart exploring
Create local offers
Create personalized offers and rewards programs by combining purchase histories and geospatial data.
Start exploringStart exploring
Display transactions on a heatmap
Create a 3D map of transaction data from multiple sources to help make decisions and improve operational efficiencies.
Start exploringStart exploring
More resources
Blog
Making finance more efficient and secure
Webinar
Using location to improve financial services
Blog
Generating new revenue using APIs
Accurate geospatial information is essential for any bank looking to provide customers with enhanced services and insights into their spending and saving patterns. Our integration with Google Maps Platform is a major differentiator for us and offers our banking customers and partner merchants tremendous value.
Trevor Marshall
CTO, Current
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As a new fintech, trust is a huge factor in how we gain and keep customers. Every millimeter of our app where we can build trust and show them something familiar is really valuable. I don't think there's another map platform that’s more familiar to consumers than Google Maps Platform.
Eleanor Hasler
Vice President, Product Strategy and External Relations, Dozens
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Geospatial data is one of the most critical components of our application. Google Maps Platform drives our user experience and helps us tailor the experience based on where our customers are. The key thing has been the quality and simplicity of Google Maps Platform APIs. It’s essential to have tools which our engineering team is comfortable with and finds easy to use.
Hari Sivan
CEO, SoCash
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Flexibility, customization options and the global coverage of Google Maps are the main reasons why we chose Google technology. The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period.
Alessandro Appodio
Online Acquisition Specialist, UniCredit
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*Free usage refers to monthly calls available at no cost. Essentials Map Tiles APIs provide up to 100,000 calls at no cost per SKU per month.
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1 Unlocking Value with Location Intelligence, an October 2020 commissioned study conducted by Boston Consulting Group on behalf of Google, 2020 (n=520)
2 Internal Google data
3 Failed deliveries cost industry £1.6bn each year – what can be done about it?, Tamebay, 17 Apr. 2019.
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