Genesis

Toward the timeless #GenesisArtInitiatives Exchange is essential to creative evolution. Dialogue drives future possibilities. At LACMA (@lacma), Genesis joins cultural visionaries and leaders in conversation, exploring timeless questions of collaboration and community that resonate through past, present and future. Organized by LACMA, the inaugural year of The Genesis Talks featured Jeff Koons, Mark Bradford and Darren Walker, Peter Zumthor, and Thelma Golden. #Genesis #제네시스

Toward the timeless #GenesisArtInitiatives In art — as in life — memory is a connector, resonating between people and collapsing distances of time and space. Genesis joins artist Do Ho Suh’s imaginative exploration of memory, unveiling timeless values of how we move through and inhabit the world around us. The Genesis Exhibition: Do Ho Suh: Walk the House Tate Modern, London May 1-October 26, 2025 #Genesis #제네시스

Toward the timeless #GenesisArtInitiatives Desire for progress sits at the core of human ambition and endeavor. In pursuit of perfection, we contend with our successes and failures, individual and collective. Genesis joins Lee Bul in her timeless reflections on progress within the narrative of history. The Genesis Facade Commission: Lee Bul, “Long Tail Halo” Metropolitan Museum of Art New York (@metmuseum) September 12, 2024-June 10, 2025 #Genesis #제네시스

From course to screen, Genesis serves as the official U.S. auto partner for Netflix’s The Hawk, streaming on July 16 only on Netflix and starring Will Ferrell as Lonnie Hawkins, who is making his journey back to the PGA tour. As part of the partnership, Genesis vehicles are featured in the series and custom pieces of content highlight the 2027 Genesis GV80, a vehicle that welcomes Lonnie Hawkins' son, Lance, played by Jimmy Tatro, to "Serenity On Wheels."   “At Genesis, our passion for golf runs deep—it’s a game that reflects many of the values we hold as a brand, including precision and the relentless pursuit of excellence,” said Amy Marentic, chief marketing officer of Genesis Motor America. “Through our sponsorship of world-class tournaments like the Genesis Invitational and Presidents Cup, we connect with fans in a meaningful way by celebrating a shared love for the game. Our partnership with The Hawk represents a further opportunity to connect with fans and grow brand awareness while building lasting emotional connections with golf audiences around the world.”   Episode 6 features a dedicated storyline centered on The Genesis Invitational tournament with scenes that include branded set elements and tournament signage, along with verbal mentions during the broadcast. Genesis vehicles are also integrated throughout the episode, appearing on display across key tournament moments.   Genesis’ involvement in The Hawk underscores a shift toward holistic marketing that blends entertainment, sport and culture through layered content and strategic integrations, creating more immersive brand experiences that extend beyond the screen and into ongoing cultural engagement.   Learn more here: https://lnkd.in/gPYCcuNS #Genesis, #Netflix

A look back at the moments that defined the 2026 Genesis Scottish Open.   Thank you to everyone who was part of the journey. Till next year!   #GenesisEurope #GenesisMoments #GenesisScottishOpen

As part of Hyundai Motor Group’s official partnership with the 2nd Sumi Jo International Singing Competition, Genesis was incredibly proud to elevate the event's luxury experience. Founded by legendary soprano Sumi Jo and held at the historic Château de La Ferté-Imbault in France, this incredible initiative drew over 500 brilliant young vocalists from 55 countries. From providing premium, chauffeured Genesis G90 transport for the esteemed jury panel to showcasing our Electrified G80 and GV70 models, this collaboration seamlessly bridged premium automotive design with classical artistry. Thank you to everyone who made this incredible celebration of art and innovation possible! #ElectrifiedGV70 #ElectrifiedG80 #G90 #SumiJo

A champion's performance 🏆 A memorable week in Scotland. Congratulations to Tom Kim on winning the 2026 Genesis Scottish Open, finishing at 17-under par and capturing the title with a stunning final-round 64. Thank you to all the fans, players, caddies and partners who made this year's tournament a tremendous success. We look forward to continuing our journey of connecting with fans through exceptional golf experiences. #GenesisEurope #GenesisMoments #GenesisScottishOpen

Welcome to the 2026 Genesis Scottish Open ⛳️ As Golf Country comes to life and the tournament begins to take shape, the stage is set for another unforgettable week at the Renaissance Club. Join us as we bring you closer to the moments, people, and experiences that define tournament week. #GenesisEurope #GenesisMoments #GenesisScottishOpen

Genesis Canada is thrilled to announce our new partnership with ClubLink. "Golf is a natural extension of the Genesis brand in Canada and around the world—bringing together shared values of integrity, hospitality and excellence in a setting that is both personal and memorable.”  - Steve Flamand, president and CEO of Hyundai Auto Canada Corp.  Through our new multi-year partnership with ClubLink, we're extending that same guest experience beyond the road and onto the course.  Genesis owners can enjoy preferred ClubLink membership rates, including a reduced initiation fee.  "This partnership reflects Genesis’ commitment to creating meaningful connections through premium experiences." Learn more: https://lnkd.in/g9QC_UU4

Genesis has opened its first showroom in Italy. Located in Padova, at Ferri Auto, the opening marks a significant milestone in gradually building a presence in the country. Spanning more than 200 square meters, the showroom offers a generous display area dedicated to the lineup. The opening also marks the Italian debut of GV60 Magma, the first production model of the Magma program. Genesis sets out to give an exclusive hospitality experience rooted in the Korean tradition of Son-nim. The journey will continue with a second showroom in Rome before the end of the year, giving audiences in the capital the chance to discover Genesis first-hand. Explore more: https://lnkd.in/eDX9FJwA #GenesisEurope