Shiseido

Shiseido Discovers Dual Effect of Cilantro Fruit Extract for Skin Aging💡 Drawing on findings from hair regenerative medicine research, Shiseido has discovered a dual effect in cilantro fruit (Coriandrum sativum) extract for skin aging care. Specifically, the extract eliminates senescent cells (stagnant, aged cells) while increasing normal (non-senescent) cells in the skin, which in turn promotes collagen production. In skin aging, it is observed that not only do the structural cells themselves age, but they also negatively affect surrounding cells, accelerating overall senescence. This breakthrough was made possible by focusing on the importance of eliminating these senescent cells, which act as one of the triggers for aging. For over 20 years, Shiseido has conducted extensive basic and clinical research related to skin and hair regenerative medicine from a unique perspective. This has led to the development of methods for cell evaluation and observation. As a result, the research team has found a way to selectively eliminate senescent cells, which was previously difficult to achieve. Furthermore, the extract not only maintains normal fibroblasts but actually increases their number, effectively restoring the skin's natural ability to produce vital dermal components. This dual action opens the door to a new, fundamental, and effective approach to aging care. Moving forward, Shiseido will continue to leverage its extensive experience in both regenerative medicine and cosmetics, integrating knowledge from these different fields to advance research on the prevention and treatment of aging. More details about this research: https://lnkd.in/gC4QAJ2C #SkincareScience #Innovation #Senolytics #BeautyResearch #Dermatology

Shiseido Life Quality Makeup Marks a Key Milestone in the EMEA Region✨ A look back at the event celebrating World Vitiligo Day, organized by the French Vitiligo Association in Lille, France, on June 27. It was a day dedicated to providing information, sharing experiences, and offering support to everyone affected. As part of its Life Quality Makeup initiative, the Shiseido Group was on hand to support this day of awareness for vitiligo. On this occasion, Perfect Cover, the makeup brand dedicated to visible skin concerns, was showcased, and masterclasses were offered to individuals living with vitiligo. It was a wonderful opportunity to engage directly with the community and allow people to experience the products firsthand. This event also marked a first for the EMEA region: the launch of the Perfect Cover e-commerce site, making the brand available online in France for the very first time. This milestone brings hope for improving the daily lives of even more people, with more European countries to follow by 2027. Shiseido Life Quality Makeup supports everyone in their freedom to choose the image they wish to project, every day. Discover Perfect Cover: https://lnkd.in/gwiFsB6W #WorldVitiligoDay #VitiligoAwareness #ShiseidoLifeQualityMakeup #PerfectCover #DiversityAndInclusion

Shiseido Reveals Loss of Skin Tension as Root Cause of Sagging Through the Discovery of "Ring Collagen (R)," Which Maintains Facial Shape🔬 Shiseido, in joint research with Dr. Kyoichi Matsuzaki, Chief of External Plastic Surgery, Faculty of Medicine at the International University of Health and Welfare, together with researchers at Jichi Medical University and the National Institute for Physiological Sciences, has discovered a unique ring-shaped structure called Ring Collagen (R) that generates skin tension to maintain a firm, youthful appearance. To study this, Shiseido developed Digital-Skin Reality (R), a groundbreaking, AI-powered technology that visualizes internal skin forces in 3D. This research was selected as a top 10 finalist at the 32nd IFSCC International Federation of Societies of Cosmetic Chemists London Congress. In addition to this honor, the congress also featured a keynote speech on this research. While facial sagging was traditionally attributed to gravity, this study uncovered its fundamental cause by visualizing internal skin tension. Shiseido found that individual rings contract and pull against each other to generate tension, "wrapping" the face to maintain a youthful appearance. Specifically, Ring Collagen (R) was found around vellus hairs and sebaceous glands, along with surrounding proteoglycans, which are substances with a high cushioning effect that are also present in joints. However, this structure becomes disrupted as cushioning proteoglycans decrease with age, reducing tension and leading to sagging. Remarkably, moderate physical stimulation through all-directional stretching, along with rosehip extract and safflower extract ("benibana extract"), can improve this crucial structure. The key to this discovery is Digital-Skin Reality (R), an AI-powered technology. By tracking high-density observation points during skin contraction, it displays internal forces in real space through 3D autostereoscopy without special glasses. Shiseido continually creates next-generation scientific value to address consumers' aging concerns. More details about this research: https://lnkd.in/gKt-uwdR #SkincareScience #Innovation #AI #AntiAging #BeautyResearch

Shiseido Hosts "Makeup Workshop: Explore the Look You Want" for Transgender Women and Non-Binary Individuals🌈 Shiseido and Shiseido Japan, in collaboration with the LGBTQ+ organization Nijiiro Diversity, developed "Expressing Your True Colors," a makeup guide for transgender women and non-binary individuals, and continue to support them through their diverse journeys. This Pride Month, we hosted a makeup workshop for the community using this guide, co-organized with Rainbow Tokyo Kita-ku. Participants, including those wondering what styles would suit them and those looking to enjoy makeup even more, explored essential tips step by step, including eyebrow shaping and base makeup, to bring themselves closer to who they want to be. The venue was filled with natural smiles, and we shared a truly irreplaceable time together with all the participants. Shiseido will continue to strive toward a society where everyone can express their true selves through makeup. ▼Click here for the "Expressing Your True Colors" makeup guide: https://lnkd.in/eqU3x9Gt #ShiseidoForDiversity #LGBTQAlly #LoveTheDifferences #DiversityAndInclusion #PowerOfBeauty

Shiseido Employees Share Perspectives on LGBTQ+ Rights at Tokyo Pride 2026🌈 June is Pride Month. Participation in Pride events is an important opportunity to reaffirm the rights and dignity of LGBTQ+ individuals. This year marks Shiseido's 8th year participating in Tokyo Pride, where many of our employees joined the parade to show our support for the LGBTQ+ community. In our newly released video, employees, including LGBTQ+ individuals and allies, share their diverse perspectives and common wishes to drive social progress forward. Shiseido continues to take action to respect LGBTQ+ rights and human rights, including through "Business for Marriage Equality*," as we strive to create a society where no one is left behind. *A campaign supported by Shiseido advocating for marriage equality (the legalization of same-sex marriage) in Japan. #PrideMonth #TokyoPride2026 #ShiseidoForDiversity #LGBTQAlly #LoveTheDifferences

Shiseido China Showcases ANESSA, ELIXIR, and RQ PYOLOGY, Securing Multiple Honors at China Beauty Expo🏆 From May 12 to 14, the 30th China Beauty Expo (CBE) took place in Shanghai. Shiseido China returned to the event, presenting a powerful exhibit featuring its premium professional suncare brand ANESSA, collagen anti-aging expert ELIXIR, and science-driven medical beauty brand RQ PYOLOGY. Together, these brands effectively demonstrated Shiseido Group's market strategy to develop technology-driven products, build strong channel partnerships, and create consumer value while maintaining its long-term commitment to the Chinese market. Each brand highlighted its unique market strengths. ANESSA unveiled a refreshed core lineup featuring the classic ANESSA Gold Milk, the updated ANESSA Brightening Gel, and the gentle ANESSA Baby Milk. ELIXIR showcased three upgraded star products leveraging 43 years of collagen research, including Third generation Retinol Wrinkle Smoothing Cream, Second generation Day Care Revolution Sunscreen, and the new THE SERUM. RQ PYOLOGY made a remarkable CBE debut, capturing widespread attention with its advanced skin science solutions and its unique Total Skin Life Cycle Management concept. Reflecting this strong market presence, Shiseido China received multiple prestigious industry honors. ANESSA, ELIXIR, and RQ PYOLOGY were all recognized with distinguished CBE Selected Brands awards, while SHISEIDO was honored with the 2026 BEAUTY Black Diamond Brand of the Year Award. As 2026 marks the 45th anniversary of Shiseido Company's entry into China, Shiseido China remains committed to deepening its presence in the region and delivering safe, effective, and transformative beauty experiences to more people. Watch the video to see Shiseido in action! #Shiseido #ChinaBeautyExpo #BeautyIndustry #SkincareInnovation #ANESSA #ELIXIR #RQPYOLOGY

June 25 is World Vitiligo Day🤍 It is a day to deepen our understanding of vitiligo, which causes changes in skin color, and to reflect on the challenges faced by individuals living with the condition. While changes in appearance can sometimes create a psychological burden, our social initiative, "Shiseido Life Quality Makeup," provides support to improve quality of life (QOL) through the "power of makeup." As part of this effort, we offer our specialized product line, the "Perfect Cover" series, for individuals with profound skin concerns. In particular, "Perfect Cover Foundation VC n," a foundation designed specifically for vitiligo coverage, is well-loved by our customers, who share that using it helps them feel more positive. Our development and production teams are deeply committed to ensuring safety, stability, and comfort, meeting the high expectations for long-wear performance and effortless application. The peace of mind that allows individuals to decide for themselves whether they want to cover their skin on any given day. To broaden these options and help everyone embrace their true selves, we will continue to walk alongside people through the "power of makeup." Learn more: https://lnkd.in/gdYuTMq2 #WorldVitiligoDay #VitiligoAwareness #Shiseido #ShiseidoLifeQualityMakeup #PowerOfMakeup #DiversityAndInclusion

SHISEIDO BLUE PROJECT: Shiseido EMEA Celebrates Sun Care Innovation and Marine Conservation in Sardinia for the Third Consecutive Year🌊☀️ From May 18 to 20, Shiseido EMEA hosted the SHISEIDO SUNCARE CLUB in the breathtaking setting of Sardinia, Italy. This exclusive three-day experience brought together more than 20 high-profile guests—including leading journalists, Key Opinion Leaders, and key retail partners—for an inspiring journey celebrating beauty innovation, wellness, and environmental responsibility. The event spotlighted SHISEIDO's iconic sun care bestsellers while reinforcing the brand's ongoing commitment to ocean preservation through its collaboration with the M.A.R.E. project (Marine Adventure for Research and Education). Under the radiant Sardinian sun, guests discovered SHISEIDO's advanced sun care technologies, designed to deliver high-performance skin protection while remaining mindful of marine ecosystems and environmental sustainability. Blending relaxation, education, and advocacy, the immersive itinerary featured outdoor wellness activities like energizing sports and golf, alongside hands-on marine conservation activities with the M.A.R.E. project to support ocean preservation efforts firsthand. Since 2024, Shiseido EMEA has proudly partnered with the M.A.R.E. project to monitor water quality in the Mediterranean Sea and contribute to long-term marine conservation initiatives. Guided by the commitment "Act for Oceans, Protect Beauty," SHISEIDO places sustainability at the heart of its vision. The SHISEIDO SUNCARE CLUB in Sardinia stands as a powerful reminder that protecting our oceans is essential to preserving the beauty of our planet for future generations. #ShiseidoBlueProject #ActForOceans #MarineConservation #SunCareInnovation #Sustainability

Discover a Day in the Life at Shiseido HQ🕒 —where an inspiring workplace supports your professional journey. At Shiseido, we value both work-life balance and career growth. This time, we take a closer look at a day in the life of a young professional on our Supply Chain Team at the HQ office. We act and deliver as ONE TEAM, creating new value through our everyday efforts—connecting directly with consumers around the world. Watch the video to see our team in action. Learn more: https://lnkd.in/gXryj2bE #Shiseido #WorkLifeBalance #CareerDevelopment #FreshGraduates #ShiseidoCareers #SupplyChain #LifeAtShiseido

"SHISEIDO FUTURE SOLUTION LX HANARE," a Pop-Up Event Showcasing the Crystallization of Japanese Aesthetics✨ SHISEIDO will hold a pop-up event for "FUTURE SOLUTION LX"—the premier series available in 90 countries and regions worldwide—at Tokyo Midtown Hibiya from Friday, June 12 to Sunday, June 14. Based on the philosophy of "bringing Japanese aesthetics to the world," "FUTURE SOLUTION LX" is a premier beauty series that goes beyond traditional age-defying care* to offer beauty that is rooted in human sensibility and continues to evolve over time. By fusing over a century of botanical research with more than 40 years of dermatological science, Shiseido harnesses the power of advanced science to unlock authentic beauty that radiates ever more beautifully over time. This pop-up event embraces the traditional Japanese cultural concept of "Ichibutsu Tayo"—the philosophy of utilizing a single object for multiple purposes and cherishing it for a long time. It highlights the unique approach of "FUTURE SOLUTION LX," featuring multi-functional product designs where the same item can be used in various ways to achieve different goals. "Everything must be rich." These words, espoused by Shiseido's first president, Shinzo Fukuhara, remain the enduring source of our value creation today. To us, "richness" is not about material wealth. It is the pursuit of authenticity, emotional fulfillment, and luxury—the "ultimate elegance" that lies at the very core of Shiseido's aesthetic values. *Age-defying care: Age-appropriate moisturizing care. #SHISEIDO #FutureSolutionLX #JapaneseAesthetics #PopUpEvent #Skincare #LuxuryBeauty