dentsu

To mark our 125th anniversary, dentsu invited renowned Japanese illustrator Acky Bright to create an original artwork inspired by the spirit of kabuku – the centuries-old philosophy of challenging convention that would later give rise to Kabuki theatre. Known for blending traditional Japanese influences with a bold, contemporary visual style, Acky reimagined that spirit for today, creating a piece that reflected both dentsu's heritage and our belief in Innovating to Impact. Unveiled at the dentsu Beach House during Cannes Lions, the artwork became more than an installation. Through a series of live drawing sessions, visitors experienced Acky's creative process firsthand, watching the piece evolve throughout the festival. Now featured in LBBonline - Little Black Book, discover the story behind the artwork: https://lnkd.in/eBfbAfhW

Carat has been appointed by Malaysia Aviation Group as its global Media Agency of Record, bringing together media and SEO capabilities under a unified strategy, operating from Malaysia as the central global hub serving across 26 international markets. "MAG occupies a unique position as one of Malaysia's most recognised brands internationally, representing the country on some of the world's most important routes and touchpoints. We are incredibly proud to be handed this mandate, bringing together the strength of our global capabilities and Asian heritage with deep local truths, to craft strategies that resonate across markets while staying grounded in the spirit that makes Malaysia unique. Together with MAG, we look forward to creating more meaningful connections with travellers around the world and showcasing the very best of what Malaysia has to offer." - Bala Pomaleh, CEO, Media, dentsu Malaysia At its heart, the partnership brings together a shared ambition to connect Malaysia more meaningfully with the world. Carat's integrated capabilities, global network and deep understanding of audiences across markets will help transform that ambition into experiences that resonate with travellers worldwide while celebrating the spirit of Malaysia. #dentsuAPAC #dentsuSEA #agencyofrecord #AOR #media #SEO

"When Life Isn't So Funny Anymore", created by dentsu One Bangkok for Krungsri Auto's Car4Cash Prompt Chai, explores the emotional realities behind financial preparedness through the story of the “Smiling Dad”, who hides his struggles behind humour. The campaign’s long-form hero film examines the emotional labour behind this familiar archetype and invites audiences to reconsider what resilience looks like in an era of growing financial uncertainty. The film balances humour and heartbreak, reflecting the contradictions at the heart of the campaign where there is a tendency to smile through adversity, even when the burden becomes too heavy to carry alone. “Laughter can bring comfort, create connection and help us move through difficult times. But sometimes, it can also conceal the things we find hardest to talk about. As a brand committed to being a dependable source of financial assurance, this campaign reflects our belief that confidence comes from being prepared." - Saksit Wongsupphakrit, Executive Vice President, Head of Krungsri Auto Sales and Distribution Division, Bank of Ayudhya PCL "The challenge was to tell a story about financial preparedness without defaulting to fear or hardship, or portraying Thai people as victims of circumstance. Instead, we wanted to celebrate the strength it takes to keep showing up for others, often with a smile, even when life feels overwhelming." - Paroon Suthaveepramochanon, ECD, dentsu One Bangkok 📧 Let's create stories that matter: hello.sea@dentsu.com #dentsuAPAC #dentsuSEA #dentsuThailand

What does a career in media really look like? 🎤 Our Summer Experience Interns got a behind-the-scenes look at A Day in the Life of Media, a fireside chat where leaders from across our Media practice shared their career journeys, the work their teams do, and insights into an industry that is constantly evolving. From learning how teams collaborate across the business to hearing career advice and perspectives on where the industry is headed, interns had the opportunity to ask questions, gain new insights, and connect with experienced leaders. Thank you to everyone who joined us!

"Innovating to Impact" is more than a tagline. In the first episode of The Big Q, dentsu's Chief Brand Officer, Jean Lin, reflects on why those two words continue to define who we are – and why they matter even more as our industry evolves. Watch the full conversation: https://lnkd.in/egKQ7tZT

Following a great first day at CreatorFest in London, we're looking forward to returning tomorrow for more conversations shaping the future of the creator economy. From bad briefs and smarter measurement to scalable creator strategies and the next wave of brand partnerships, come and find the dentsu team (and many of our partners) around the festival. Emma Odendaal, Andre van Niekerk

We're excited to partner with Snowflake and leverage Snowflake CoCo to help our teams spend less time troubleshooting and more time innovating. By bringing greater efficiency to development workflows, dentsu's global engineering teams are accelerating development, improving code quality, and creating more time to focus on delivering value for our clients. Read more here: https://lnkd.in/gJaPjhE3

Big questions deserve bigger conversations. Introducing The Big Q – a new podcast from dentsu exploring the questions shaping the future of brands. In our first episode, we sit down with Jean Lin, dentsu’s Chief Brand Officer, fresh from Cannes Lions, to tackle a question every marketer is asking: How do you build a bold brand in a sea of sameness? Together, we explore, - Why the new Creative Brand Lions matter - How AI is changing brand building - Why trust, judgment and creativity remain deeply human - What it really takes to build brands that endure Whether you’re a marketer, creative, business leader or simply curious about where our industry is heading, The Big Q is your front-row seat to the conversations that matter. 🎧 Watch the first episode now: https://lnkd.in/enU-wSQZ