Tangity

For the third consecutive year, we have partnered with Politecnico di Milano in the Business Design Transformation course, supporting students as they tackle real-world innovation challenges. This year, together with Generali, students from the Management Engineering and Product-Service System Design Master's programs explored how to create more valuable interactions between customers, agents and the company within the health ecosystem.

 Over the course of three sprint reviews, six multidisciplinary teams developed new concepts and business opportunities, combining strategic thinking, service innovation and human-centered design. The journey culminated on June 9th at our Milan offices, where students presented their final concepts directly to Generali stakeholders, sharing fresh perspectives and challenging assumptions through design.

 What makes this initiative particularly valuable is the exchange itself. Students bring curiosity, new viewpoints and the freedom to question existing models. Companies bring real challenges, constraints and strategic priorities. Design becomes the bridge between the two. A special thank you to our Tangity coaches Giselle Chajin Florez, Matteo Meschini and Eileen Rojas for guiding the students throughout the program. And thank you to the Generali Italia team – Roberta Motter, Giacomo Gambillara, Alessandra Pasqualini, Luca Trinchero, Benedetta Majorana, Valentina Taufer and Claudio Arni – for sharing their expertise and helping shape the experience. Finally, thank you to Stefano Magistretti, Xue Pei and Ilaria Durante from Politecnico di Milano for making this collaboration possible. Looking forward to the next edition. #Designeducation #Businessdesign #Servicedesign #Innovation #Politecnicodimilano #Designforimpact #Futurethinking

We're hiring! At Tangity Spain, we're looking for a Paid Media Specialist to join a team where campaigns matter, but understanding the business behind them matters even more. We’re seeking for a profile with a strong analytical mindset, excellent coordination skills and a genuine interest in contributing to conversations that go beyond execution. Someone who can connect data, teams and business objectives to help drive better outcomes. If you're ready for the next step in your career and would like to be part of a constantly evolving project, we'd love to hear from you. Find out more here: https://lnkd.in/eshmpH_N #WeAreHiring #PaidMedia #DigitalMarketing #PerformanceMarketing #NTTDATA -- En Tangity Spain buscamos un/a Paid Media Specialist para incorporarse a un equipo donde las campañas son importantes, pero entender el negocio que hay detrás lo es aún más. Buscamos a alguien con visión analítica, capacidad de coordinación y ganas de participar en conversaciones que van más allá de la ejecución. Una persona capaz de conectar datos, equipos y objetivos para ayudar a impulsar mejores resultados. Si te apetece dar el siguiente paso en tu carrera y formar parte de un proyecto en constante evolución, nos encantará conocerte. Descubre todos los detalles aquí: https://lnkd.in/eshmpH_N #EstamosContratando #PaidMedia #MarketingDigital #NTTDATA

"What happens when AI stops being an additional button…  and becomes the way people talk to their bank?"   At AI Week, Alessia Iozzia (Tangity-part of NTT DATA Europe & Latam) and Valerio Cicco (HYPE / Banca Sella) explored a shift that goes far beyond technology.   Not features.
Not demos.
Not automation. But a transformation in how relationships are designed.   For years, digital experiences have been built to be navigated: screens to understand, flows to follow, actions to complete.   Now, something is changing.   Language is becoming the interface.
And when interaction becomes conversational, systems start to behave differently: they remember, anticipate, adapt, stay in context.   The real shift is not adding AI to banking.   It is redesigning the relationship between people and complex systems, Because trust is no longer built only on information.   But on continuity.
Memory.
Timing.   At Tangity, this is the kind of transformation we care about:
making complexity feel understandable, human, and usable.   Thanks to HYPE / Banca Sella for the conversation. #AIWeek #ArtificialIntelligence #ExperienceDesign #ConversationalAI #UXDesign #Innovation #DigitalTransformation #Banking #CustomerExperience #Fintech #nttdataitalia

The average user does not exist. Yet most digital experiences are still designed for one. At Tangity we work with Inclusive Digital Experience, a methodology that integrates inclusion, accessibility and customer experience into the core of digital strategy, not as a compliance checkbox, but as part of how products are designed, developed and evolved. Inclusion isn't only about disability. It's about real human diversity: age, digital literacy, culture, neurodiversity, context, connectivity, and the many ways people interact with technology. The result isn't just more accessible products. It's better conversion, higher satisfaction, less abandonment, and greater trust. This approach has recently been recognised by Asociación DEC through its DEC Selección programme, receiving recognition in the Identidad Única category, a validation of a more strategic, human and sustainable approach to digital transformation. The best experiences have one thing in common: they weren't designed for the majority, they were designed for reality.    Behind this recognition lies a shared vision. Thank you to María José Romero, Ernest Abella, Eduardo Álvarez Cáceres and Valesca Venegas for helping shape this methodology, and to everyone who has contributed to bringing it to life.   #InclusiveDesign #DigitalExperience #Accessibility #CustomerExperience #DigitalTransformation #NTTDATA   --  El usuario medio no existe. Y sin embargo, seguimos diseñando experiencias digitales para él. En Tangity trabajamos con Inclusive Digital Experience: una metodología que integra inclusión, accesibilidad y experiencia de cliente en el centro de la estrategia digital, no como una casilla de compliance, sino como parte de cómo se diseñan, desarrollan y evolucionan los productos. Inclusión no es solo discapacidad. Es diversidad humana real: edad, alfabetización digital, cultura, neurodiversidad, contexto, conectividad y las muchas formas de interactuar con la tecnología. El resultado no es solo más accesibilidad. Es mejor conversión, mayor satisfacción, menos abandono y más confianza.  Este enfoque acaba de ser reconocido por la Asociación DEC mediante su sello DEC Selección, en la categoría Identidad Única: la validación de una transformación digital más estratégica, humana y sostenible. Las mejores experiencias tienen algo en común: no fueron diseñadas para la mayoría, fueron diseñadas para la realidad. Detrás de este reconocimiento hay una visión compartida. Gracias a María José Romero, Ernest Abella, Eduardo Álvarez Cáceres y Valesca Venegas por ayudar a dar forma a esta metodología, y a todas las personas que han contribuido a convertirla en realidad. #DiseñoInclusivo #ExperienciaDigital #Accesibilidad #ExperienciaDeCliente #TransformaciónDigital #NTTDATA

The challenge is no longer keeping up with content demand, but creating meaningful content at scale. That reality was at the heart of Lattes Trends, an initiative led by Tangity and Adobe, with strategic guidance from SCOPEN, where we explored how creativity, technology and AI are reshaping the way organisations create, manage and activate content. The event opened with remarks from Bernat Palacin Casasus, Partner Digital Experiences at NTT DATA Europe & Latam; María José Romero, Managing Partner at Tangity Spain; and Manuel Rodríguez Páez, Head of Alliance & Channel at Adobe, setting the stage for a conversation on the challenges and opportunities transforming the content ecosystem. Throughout the morning, we explored topics such as organisational transformation and new ways of working, united by a shared idea, creating more value, not more content. Our thanks to Kika Samblás, Founding Partner & Managing Director at SCOPEN; Patricia Picanyol Mercadal, Digital Director, Experience & Martech at Tangity; Julio Gálvez, Creative Director at Tangity; and Santiago Hernández Chávez, Sales Manager & Go-To-Market Lead at Adobe, for sharing their expertise and perspectives. And special thanks to everyone who joined us. Some conversations deserve to continue long after the last coffee has been served. #AI #ContentSupplyChain #DigitalTransformation #ContentStrategy #Creativity -- El reto ya no está en crear más contenido, sino en crear contenido relevante, consistente y capaz de generar impacto a escala. Esa realidad estuvo en el centro de Lattes Trends, una iniciativa impulsada por Tangity y Adobe, con el asesoramiento estratégico de SCOPEN, en la que exploramos cómo la creatividad, la tecnología y la IA están redefiniendo la manera en que las organizaciones crean, gestionan y activan contenido. La jornada comenzó con la bienvenida de Bernat Palacin Casasus, socio de Experiencia Digital en NTT DATA Europe & Latam; María José Romero, socia de Tangity España; y Manuel Rodríguez Páez, Head of Alliance & Channel at Adobe, que dio paso a una conversación sobre los retos y oportunidades que están transformando el ecosistema de contenidos. A lo largo de la mañana abordamos temas como la transformación organizativa y los nuevos modelos de trabajo, con una idea compartida, generar más valor, no más contenido. Nuestro agradecimiento a Kika Samblás, Socia Fundadora y Directora General de SCOPEN; Patricia Picanyol Mercadal, Directora Digital de Experience & Martech de Tangity; Julio Gálvez, Director Creativo de Tangity ; y Santiago Hernández Chávez, Responsable Comercial y Líder de Go-To-Market en Adobe, por compartir su visión y experiencia. Y un agradecimiento especial a todos los asistentes. Hay conversaciones que merecen continuar mucho después de que se haya servido el último café.  #IA #ContentSupplyChain #TransformaciónDigital #Creatividad

What if every customer had their own shopping advisor? At ExpoRetail Iberoamérica, we will present AITelier – After the Click, a conversational AI experience developed by Tangity and integrated with Adobe Commerce. Designed to understand context and act in real time, it personalises, recommends and optimises every interaction throughout the customer journey. Join us for a live demonstration and discover how AI agents can become trusted shopping advisors, delivering more relevant experiences and stronger conversion. 17 June | Madrid Jacobo Hernández Martín Daniel Espinoza Aure #AI #DigitalCommerce #CustomerExperience #GenerativeAI #DigitalTransformation #NTTDATA -- Cada vez dedicamos más esfuerzo a atraer tráfico a nuestros e-commerce. La pregunta es: ¿qué ocurre después del clic?   En ExpoRetail Iberoamérica compartiremos cómo la IA está transformando la experiencia de compra digital, pasando de interfaces que responden a experiencias que entienden, acompañan y ayudan a decidir.   Presentaremos AITelier – After the Click, una experiencia conversacional desarrollada por Tangity integrada en Adobe Commerce, capaz de escuchar, comprender el contexto de cada usuario y actuar en tiempo real para personalizar, recomendar y optimizar cada interacción a lo largo del recorrido de compra. Si quieres entender cómo llevar la IA más allá de la automatización y convertirla en una palanca real de experiencia y conversión, nos vemos allí. 17 de junio | Madrid  Jacobo Hernández Martín Daniel Espinoza Aure #IA #ComercioDigital #ExperienciaDeCliente #IAGenerativa

Good coffee. Better conversations. LATTES trends brings together ideas, insights and perspectives on how creativity, technology and AI are reshaping the way brands create content, build experiences and connect with people. A coffee rave where the future of the Content Supply Chain is explored over speciality coffee, meaningful conversations and voices already driving change across the industry. Swipe through to discover what we’re bringing to the table. Haven’t registered yet? Click here: https://lnkd.in/eXyxbxh3 Created in collaboration with Adobe and with the strategic guidance of SCOPEN. #ContentSupplyChain #Creativity #ArtificialIntelligence #ContentStrategy - LATTES trends llega para reunir ideas, tendencias y perspectivas sobre cómo la creatividad, la tecnología y la IA están redefiniendo la manera en que las marcas crean contenido, construyen experiencias y conectan con las personas. Una coffee rave donde el futuro del Content Supply Chain se debate entre café de especialidad, conversaciones con impacto real y voces que ya están impulsando el cambio dentro de la industria. Desliza y descubre todo lo que vamos a poner sobre la mesa. Si aún no te has registrado, puedes hacerlo aquí: https://lnkd.in/eXyxbxh3 Una iniciativa en colaboración con Adobe y con el asesoramiento estratégico de SCOPEN. #ContentSupplyChain #Creatividad #InteligenciaArtificial #EstrategiaDeContenidos

Brands are no longer competing to create more content. They’re competing to respond faster, adapt smarter and connect in more relevant ways. As technology evolves, creativity expands its boundaries and AI transforms how ideas are created, scaled and distributed, the Content Supply Chain has become a true competitive advantage. Adobe and Tangity Spain present LATTES trends: a coffee rave where creativity, technology and content come together to explore the shifts already reshaping the industry, with strategic guidance from SCOPEN. A space designed to exchange perspectives, challenge established thinking and open up new ways of understanding where the industry is heading next. Register now! https://lnkd.in/eXyxbxh3 #ContentSupplyChain #Creativity #ArtificialIntelligence #ContentStrategy -- Las marcas no compiten solo por crear más contenido. Compiten por reaccionar más rápido, adaptarse mejor y conectar de manera más relevante. En un contexto donde la tecnología evoluciona constantemente, la creatividad redefine sus propios límites y la IA transforma la manera en que las ideas se producen, escalan y distribuyen, el Content Supply Chain ha dejado de ser una cuestión operativa para convertirse en una verdadera ventaja competitiva. Adobe junto con Tangity España presentan LATTES trends, una coffee rave donde creatividad, tecnología y contenido convergen para debatir las transformaciones que ya están cambiando la industria. Con SCOPEN como asesor estratégico. Una experiencia pensada para intercambiar perspectivas y abrir nuevas formas de entender hacia dónde evoluciona el sector. Inscríbete aquí: https://lnkd.in/eXyxbxh3 #ContentSupplyChain #Creatividad #IA #Estrategia

The automotive industry is entering a new era, one in which AI is transforming not only processes, but also the way brands engage with their customers. At an event organised by Cámara de Comercio Franco-Española in partnership with NTT DATA Europe & Latam and Tangity Spain, industry experts shared their insights and real-world experiences on the latest trends in marketing, digital sales and customer experience. Lucia González Fernández, Head of Marketing at OMODA & JAECOO España, and Javier Abaurre, Digital Director at Grupo Concesur, presented case studies on digital transformation and business growth. Meanwhile, Ángeles Roca from Alphabet España, José María Galofré Ragelé, CEO of Volvo Car España, and Fernando Miguélez León, Managing Director of GANVAM, explored the future of the point of sale, emerging business models and the role of technology in shaping the sector. An insightful conversation that marks the first chapter in a series of gatherings bringing together industry professionals committed to shaping and advancing the future of the automotive sector. Thank you to all the attendees and speakers who made it possible! María José Romero, Edmon A. Juan Francisco Moreno Millán Miguel Jimenez Carracedo   #Automotive #AI #CustomerExperience #DigitalTransformation #NTTDATA -- La automoción está entrando en una nueva etapa donde la IA no solo transforma procesos, sino también la forma en la que las marcas se relacionan con sus clientes. En la jornada organizada en conjunto con la Cámara de Comercio Franco-Española, NTT DATA Europe & Latam y Tangity Spain, expertos del sector compartieron su visión y experiencias reales sobre marketing, ventas digitales y experiencia de cliente actualmente. Lucia González Fernández, Head of Marketing de OMODA & JAECOO España, y Javier Abaurre, Director Digital del Grupo Concesur, aportaron casos reales sobre transformación y crecimiento digital. Mientras que, Ángeles Roca, de Alphabet España, y José María Galofré Ragelé, CEO de Volvo Car España y Fernando Miguélez León, director general de GANVAM, debatieron sobre el futuro del punto de venta, los nuevos modelos comerciales y el papel de la tecnología en el sector. Una conversación muy enriquecedora que marca el primer capítulo de una serie de encuentros entre profesionales llamados a seguir impulsando y enriqueciendo el futuro del mercado de la automoción. ¡Gracias a todos los asistentes y ponentes por hacerlo posible! #Automoción #IA #CustomerExperience #MarketingDigital #TransformaciónDigital #NTT

Following last year, Tangity Tokyo hosted a Nordic Design Tour again in 2025, this time across Finland and Estonia. The tour offered a closer look at how Nordic design rethinks systems through the lens of human experience, spanning mobility, energy, libraries, aviation, education, and public services. Business and societal structures are being redefined through a backcasting approach. Co-creation is actively practiced as a key element in driving transformation. Design is not limited to specialists; it is embedded as a collaborative process that involves citizens and users, enhancing both effectiveness and real-world implementation. Sustainability not as a constraint, but as a starting point for innovation. These insights provide a strong foundation for applying design to real business challenges and organisational transformation. Over the 4 days tour, it became a chance to reflect on how design can go beyond expression and contribute to shaping society. Thank you very much to everyone who joined and supported us. #designtour #creativity #nordic