Folk VML | LinkedIn Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content LinkedIn Top Content People Learning Jobs Games Sign in Join now Folk VML Advertising Services Ballsbridge, Dublin 4 5,944 followers Follow View all 48 employees Report this company About us Inspiring Growth Inspirational ideas blow minds and grow businesses. They inspire people to not only feel, but to act. These are the ideas that live at the intersection of humanity, creativity and technology. The ideas that build strong value propositions and commercial success for our clients. At Folk VML we create ideas that inspire growth Website http://folkvml.ie/ External link for Folk VML Industry Advertising Services Company size 51-200 employees Headquarters Ballsbridge, Dublin 4 Type Privately Held Specialties Advertising and Creative Employees at Folk VML Pat Hyland LinkedIn Member LinkedIn Member LinkedIn Member LinkedIn Member LinkedIn Member View 48 employees at Folk VML Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. See all employees Locations Primary 20 Northumberland Road Ballsbridge, Dublin 4 D04 F782, IE Get directions Updates Folk VML 5,944 followers 4d Report this post For 25 years, Vodafone Business has been the network behind some of Ireland’s most iconic businesses. So to celebrate this milestone, we put the spotlight on the businesses themselves. The campaign celebrates long-standing customer relationships across Ireland, from iconic brands reaching customers around the world to businesses we all know and admire. The campaign is a reminder that behind every growing business is a team, service, and network they can count on. Because for 25 years, they've been behind the business connections that matter most. Caroline Hutchinson Kieran O'Neill Aoife Hamilton #VodafoneBusiness #FolkVML #25YearsOfBusiness #BusinessConnections 17 2 Comments Like Comment Share Folk VML 5,944 followers 1mo Report this post Our Chief Creative Officer, Karl Waters has been invited onto the judging panel for the 2026 The Shark Awards. The Sharks celebrate creativity that pushes through the noise and grabs attention. We're very excited to see what wins Karl over in September. 36 Like Comment Share Folk VML 5,944 followers 1mo Report this post We’re proud to share our new campaign with Vodafone Ireland, celebrating 25 years of connecting us all to what matters most. The film takes a trip through time in Ireland, from 2001 to today, bringing a nostalgic, humorous, and insightful look at how connection has evolved over the years. We hope it brings back a few fond memories of the devices, messages, and moments that helped you stay close with friends and family. A huge thank you to our brilliant partners at Vodafone Ireland, and to everyone who poured their heart and soul into bringing this fantastic milestone campaign to life. Orla Nagle, Niall Reynolds, Clare Cummins & Olivia Farrell #FolkVML #VodafoneIreland #VodafoneIreland25 #25YearsOfConnection …more 65 4 Comments Like Comment Share Folk VML 5,944 followers 1mo Report this post Huge congratulations to our client Circle K Ireland on Circle K Extra being named Retail Loyalty Programme of the Year at the 2026 Irish Loyalty & CX Awards. We are proud to have supported Circle K across the programme, from the Extra app platform to ongoing digital, email, and web activity. Well done to Shaun Goss , Jordan Collins, Patrick McDonald, Sandra Blakeney, Alison Hennessy, Gillian Nolan and the wider Circle K team on a brilliant achievement. 39 Like Comment Share Folk VML reposted this Abi Moran CDir 1mo Report this post After four incredible years, our time as Lidl Ireland’s creative agency has come to an end. We part as firm fans, with brilliant memories. Creating Go Full Lidl, Get Behind the Fight for the LGFA, and We Care Back for their partnership with Family Carers Ireland have been career highlights. Winning two Effies and Best Sponsorship Brand at the Irish Sponsorship Awards, and being part of a brand that has truly become the fabric of everyday life across Ireland. To everyone at Lidl - Fiona, Linda, Thomas, Tom, Eimear, Ivan and Robert - who trusted us with their business, thank you. And to the Folks, who poured craft, heart and grá into the work: you have been truly remarkable. I couldn’t be prouder ✨ Laura, Karl, Jonathon, Eimear, Derwin, Conor, Ciara, Lisa, Kellie, Eric, Hannah, Zoë, Declan, Eamon, Victor, Neil, Paloma, Sarah Michael ✨ We look forward to cheering on your success from the side 💙 💛 Folk VML 234 17 Comments Like Comment Share Folk VML 5,944 followers 1mo Report this post A huge congratulations to our clients at Vodafone and Lidl on being shortlisted at last night's All Ireland Marketing Awards — what a fantastic achievement! And a very special well done to Caroline Hutchinson and Kieran O'Neill at Vodafone, who took home the win for Best Sports Sponsorship. It's a pleasure to work alongside you both and the wider team, and this recognition is truly well deserved. So proud of everyone involved! 63 1 Comment Like Comment Share Folk VML 5,944 followers 2mo Edited Report this post In Vodafone's 25th year, we're delighted to see our client partner up for two brilliant campaigns. It's hard to believe that we created the Team of Us sponsorship platform in 2017. The power of the platform speaks for itself, as we're constantly finding new ways to grow and evolve it, and year after year it earns well-deserved attention and plenty of representation on the awards circuit. And it’s not just sponsorship. Vodafone Fixed Broadband has been nominated, shifting customers to a better-value 24‑month plan with the Big Broadband Wake Up Call campaign. Strengthening Vodafone's value credentials while staying competitive in a crowded market. Tonight at the Marketing Institute Ireland AIM Awards, Vodafone is nominated in both the Sports Sponsorship Award and the Strategic Pricing Award. We're so proud of the work and of the teams behind it. #AIMAwards #VodafoneIreland #BackInGreen #TeamOfUs #FolkVML 25 Like Comment Share Folk VML 5,944 followers 2mo Report this post In Ireland, 1 in 8 people are unpaid family carers. Most don't call themselves carers, which means most don't ask for help, and the system that quietly props up the country stays invisible. For Lidl Ireland's first national charity partnership with Family Carers Ireland, the strategic problem wasn't awareness; it was recognition. Ahead of tomorrow's AIMS Awards, where Lidl Ireland is a finalist in the CSR category for this work, we're looking back at the campaign. Our partnership platform 'We Care Back' and TV campaign 'Ireland's Hidden Frontline' broke the conventions of charity advertising to earn attention, and through it, recognition. Emotion is the most efficient attention strategy we have, so we led with the emotional reality of caring: the hardest moments of the day, alongside the reasons carers keep showing up anyway. The approach paid off with record-breaking self-identification and membership growth. When emotion earns attention, attention drives behaviour. Hats off to the teams at Lidl Ireland and Family Carers Ireland and to everyone at Folk VML involved. Fingers crossed for tonight! #WeCareBack #LidlIreland #FamilyCarersIreland 35 Like Comment Share Folk VML 5,944 followers 2mo Report this post System1's finding that 52% of ads land neutral has been quietly shaping how we work for years. Tindall's 40% ROI penalty for dull work is a useful addition; it puts a commercial number on what "neutral" actually costs, and gives more weight to our deliberately ‘anti-neutral’ way of working here at Folk. What neither stat captures is where the dullness actually creeps in. It's rarely one big decision. It's the steady accumulation of small, sensible-looking choices made across the long journey from brief to broadcast, by all of us in the chain. Each looks reasonable on its own, but together they engineer the 40%. If we want to take this seriously, the answer isn’t just to ‘be braver’. It's about protecting that bravery all the way to air. That's where the commercial return sits, and now we have the data to prove it. 2 Like Comment Share Folk VML 5,944 followers 2mo Report this post There's a moment in Andrew Tindall's session where he shows that campaigns built around four or more short-term metrics return 0% profit on average. We watched it and felt seen, then a bit uncomfortable. Seen because the long-term versus short-term conversation is one we've been having with clients for years, and the data is now doing some of the heavy lifting for us. Uncomfortable because the default measurement environment across our industry still leans heavily on metrics that only register what happens after someone has already paid attention, which leaves the work that earns attention in the first place harder to defend in a boardroom. Findings like Tindall's give marketers an actual answer for that conversation. We're glad to have them 2 Like Comment Share Join now to see what you are missing Find people you know at Folk VML Browse recommended jobs for you View all updates, news, and articles Join now Affiliated pages VML Advertising Services Similar pages Boys + Girls Advertising Services Dublin 8, Dublin Publicis Dublin Advertising Services TBWA\Ireland Advertising Services Dublin, Dublin Droga5 Dublin Advertising Services Dublin, Dublin The Public House Advertising Services Dublin 8, Dublin THINKHOUSE Advertising Services Havas Dublin Advertising Services Core Advertising Services Dublin , Leinster The Tenth Man Marketing Services Dublin, Dublin Ogilvy Dublin Advertising Services Dublin 2, Dublin Show more similar pages Show fewer similar pages LinkedIn © 2026 About Accessibility User Agreement Privacy Policy Your California Privacy Choices Cookie Policy Copyright Policy Brand Policy Guest Controls Community Guidelines العربية (Arabic) বাংলা (Bangla) Čeština (Czech) Dansk (Danish) Deutsch (German) Ελληνικά (Greek) English (English) Español (Spanish) فارسی (Persian) Suomi (Finnish) Français (French) हिंदी (Hindi) Magyar (Hungarian) Bahasa Indonesia (Indonesian) Italiano (Italian) עברית (Hebrew) 日本語 (Japanese) 한국어 (Korean) मराठी (Marathi) Bahasa Malaysia (Malay) Nederlands (Dutch) Norsk (Norwegian) ਪੰਜਾਬੀ (Punjabi) Polski (Polish) Português (Portuguese) Română (Romanian) Русский (Russian) Svenska (Swedish) తెలుగు (Telugu) ภาษาไทย (Thai) Tagalog (Tagalog) Türkçe (Turkish) Українська (Ukrainian) Tiếng Việt (Vietnamese) 简体中文 (Chinese (Simplified)) 正體中文 (Chinese (Traditional)) Language Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. 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