Supporting Black-owned Businesses - Grow with Google
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Championing Black-owned businesses with Black Pound Day
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Google is supporting Black Pound Day, a movement to address the economic inequalities our Black communities have experienced, caused by structural and systemic racism over generations.
Black business owners are four times more likely to be rejected for loans, or pay higher interest rates than other businesses. We believe that increasing economic opportunities for our Black community is a powerful first step to address these inequalities.
Every pound spent with Black-owned businesses will help, so that's why we're making it easier for people to find and buy from Black-owned businesses.
We're also providing free 1-to-1 mentoring and webinars to Black business owners to help them grow online and reach new customers.
Join us, take action - #SpendBlack
#SpendBlack
Supporting Black-business
Google's commitment
Where to #SpendBlack
Find Black-owned businesses who provide beauty, food and retail products  on the Black Pound Day directory.
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Cinnamon Leaf Food Hall
A family run food store which stocks produce like St Lucian banana ketchup, Ugandan ginger and apple bananas.
Jacaranda Books
Valerie is committed to publishing ground-breaking writing and dedicated to creating space on the bookshelf for diverse ideas and writers.
Streetgreets
Created by sisters Siobhan and Naomi from
London, these bright, bold greetings cards
are printed in the UK and perfect for any
occasion.
Bespoke Binny
Natalie s British based business offers a
range of handmade homeware and gifts
items made from wonderful West African
cloth.
Find more Black-owned businesses
Supporting Black business owners
Get free 1-to-1 mentoring and live online training from Google to help build your brand online and connect with new  customers
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Free 1-to-1 mentoring with
Google
Get paired with a mentor who will help you develop your digital marketing strategy from building your brand on YouTube, Google Search, and Maps to creating more ways to bring customers to your business.
Free live stream webinars
Google Digital Garage offers over 26 live webinars to help business owners develop their online marketing strategies, social media plans and more.
Google Business Profile
Verify your business via your Business Profile, a free tool to help you share information about your business and connect with your customers.
Join Black Pound Day
List your business on Black Pound Day's market place and find new customers.
Google's commitment
Google has committed to multiple programmes and provided grants to advance racial equity to our Black communities around the world
Google for Startups Black
Founders Fund
In June 2021, we launched the Google for Startups Black
Founders Fund, a $2 million initiative to provide cash awards to
Black-led startups in the UK and across Europe.
Learn about our company commitments
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