Spotlight on - Nathan James – Grapevine Surveys for Shopify Skip to content Spotlight Series Spotlight Series Merchant Spotlight Merchant Spotlight Nathan James Attribution Survey Emma Sleep POS Survey Alt. Fragrances NPS Survey Rothy's CSAT Survey Read more Workflow Spotlights Workflow Spotlights Attribution Anomaly Detection with Claude Enrich Klaviyo customer profiles Incentivise a survey Understand review context with Judge.me Read more Survey Demos Survey Demos Try out a Grapevine Survey Try out a Grapevine Survey Post Purchase Survey One-Click (Email) Surveys On-site Survey Embedded Survey Shopify POS Survey Step by Step landing page survey Book a demo Learn Learn Use Cases Use Cases Post Purchase Surveys Attribution & Marketing Surveys NPS Surveys Customer Feedback Surveys Customer Satisfaction Surveys Website Performance Surveys Resources Resources Question Libraries Shopify Flow Templates Best Practices & Tips Documentation Changelog Switch from Delighted NPS Best Post-Purchase Survey Apps for Shopify Us & Partners Us & Partners About us Built for Shopify Become a partner Get in touch Apps we recommend Pricing Install Log in Country/region United Kingdom | GBP £ Germany EUR € United Kingdom GBP £ Spotlight Series Merchant Spotlight Nathan James Attribution Survey Emma Sleep POS Survey Alt. Fragrances NPS Survey Rothy's CSAT Survey Read more Workflow Spotlights Attribution Anomaly Detection with Claude Enrich Klaviyo customer profiles Incentivise a survey Understand review context with Judge.me Read more Survey Demos Try out a Grapevine Survey Post Purchase Survey One-Click (Email) Surveys On-site Survey Embedded Survey Shopify POS Survey Step by Step landing page survey Book a demo Learn Use Cases Post Purchase Surveys Attribution & Marketing Surveys NPS Surveys Customer Feedback Surveys Customer Satisfaction Surveys Website Performance Surveys Resources Question Libraries Shopify Flow Templates Best Practices & Tips Documentation Changelog Switch from Delighted NPS Best Post-Purchase Survey Apps for Shopify Us & Partners About us Built for Shopify Become a partner Get in touch Apps we recommend Pricing Install Search Item added to your cart View cart Check out Continue shopping Spotlight on Nathan James How Nathan James uses Grapevine Surveys to capture vital customer insights to monitor marketing performance and consumer sentiment Meet Nathan James Nathan James was born from a simple but frustrating reality: creating a stylish, comfortable home on a budget is no easy feat. For founder Brooklyn Burdon, this realization hit hard when she moved into her first apartment at 22. Balancing university tuition and a side job, Brooklyn quickly found that her Pinterest-worthy vision clashed with the reality of her limited budget. Garage sales and hand-me-downs filled the gaps, but her space still didn’t feel like home. A disastrous attempt to assemble an affordable bed frame with her mom was the tipping point. Brooklyn realized she wasn’t alone in wanting well-designed, affordable furniture—and that sparked an idea. She took a leap, quit her job, and poured her savings into building a brand that made stylish, accessible furniture a reality. Today, Nathan James reflects Brooklyn’s mission: to create high-quality, beautifully designed pieces that make it easy for anyone to turn their house into a home—without the stress or sky-high price tag The Challenge They needed a clearer understanding of how customers were discovering their brand and what influenced their decision to purchase. Traditional analytics tools provided data on site traffic and conversions but lacked visibility into the full customer journey. Without this insight, it was difficult to measure the effectiveness of different marketing channels and identify areas to improve the customer experience. The Solution To gain deeper insights into their customers and improve the overall experience, they implemented Grapevine Surveys. By asking customers how they first heard about the brand after placing an order, they could track which channels were driving awareness over time. They also began collecting Net Promoter Score (NPS) to measure customer sentiment and identify opportunities for improvement. This approach enabled the team to validate marketing effectiveness while ensuring continuous enhancements to the customer journey. Taylor Johnson Director of Customer Experience LinkedIn Profile Taylor Johnson, the Director of Customer Experience, is a highly experienced data analyst with a deep understanding of customer insights. She designed a post-purchase survey to capture attribution data, helping track how customers first discovered the brand. In addition, she implemented an NPS survey, sent via a link after an order was placed, to measure customer sentiment. By leveraging these two surveys, she ensured the team had the right data to refine marketing strategies and enhance the overall customer experience. What data are you collecting? We are currently running two simple yet effective surveys—one post-purchase survey with a single attribution question and an NPS survey sent three days after an order. Keeping each survey to just one question ensures the highest possible response rate, making it easier to gather valuable customer insights. Attribution Data Understanding what marketing efforts led customers finding out about the brand Net Promoter Score (NPS) Trackable performance data for customer satisfaction at each store. Where do you push the response data? Setting this up was incredibly simple, and now the data flows automatically without any manual intervention. Using Shopify Flow’s integration with Grapevine, all of the response data from my surveys are pushed into a Google Sheet in real time. From there, it seamlessly updates in BigQuery and then in Metabase (or any other data visualization tool). This ensures my reports and dashboards are always up to date, giving me instant access to powerful visuals and analytics without any extra effort. How are you analysing responses? Now that the data is in Metabase, I can compare response data with other ecommerce and site performance data to validate our broader attribution insights and track overall customer sentiment through NPS. Traditional tracking methods don’t always capture the full customer journey, and survey data helps fill in the gaps—whether it’s understanding which marketing touchpoints influenced a purchase or identifying trends in customer satisfaction. For NPS, I can monitor trends over time, segment scores by different customer cohorts, and identify factors that impact promoter, passive, and detractor responses. With real-time updates, I can quickly spot shifts in sentiment and proactively address issues affecting the customer experience. Start Collecting Insights with Grapevine Surveys This is just one example of the many different ways you can capture and analyse insights you collect from your customers. We love being part of your journey—from seamless setup to turning insights into action! So if you're looking to start collecting more insights and you need a bit of help, you know where we are! Install NowRequest a demo Spotlight on Grapevine Surveys Merchants See what other brands are doing with Grapevine Surveys to collect insights and improve their business Emma Sleep Find out how Emma Sleep Captures Customer Insights Across Europe with Grapevine Surveys Read more Liber & Co Find out how Liber & Co. is using Grapevine Surveys to gather real customer feedback on their new bottle design—leveraging NPS insights to refine and improve their product. Read more Calisi Beauty Find out how Calisi Beauty is using Grapevine Surveys to gain insights from potential customers who made a purchase and those who abandon their carts. Read more Legal Install Grapevine Best Practices & Tips Contact Partners Apps we recommend Shopify Flow Templates Best Post-Purchase Survey Apps for Shopify Attribution Survey Net Promoter Score (NPS) Survey Customer Feedback Survey Conversion Rate (CRO) Survey Point of Sale (POS) Survey Customer Satisfaction (CSAT) Survey Union Works Limited Union Works, founded in 2017 by three Shopify experts, creating reliable apps for the Shopify App Store. © 2026, Grapevine Surveys for Shopify Powered by Shopify Choosing a selection results in a full page refresh. Opens in a new window.