Google Pay integration patterns that drive conversions on Android
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Google Pay integration patterns that drive conversions on Android
MAY 18, 2021
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Posted by Jose Ugia, Developer Relations Engineer, Google Pay & Anthony
Panissidi, Technical Writer, Google Developer Studio
What do Gilt, MTS, Panera Bread, and SpotHero have in common?
At first glance, you probably only see four totally different businesses:
Gilt is an online shopping and lifestyle website.
MTS is a mobile network operator with 80 million users in Armenia, Belarus, and
Russia.
Panera Bread is a chain of more than 2,000 fast-casual bakery-cafe restaurants in
the US and Canada.
SpotHero is a digital parking marketplace that lets drivers reserve and pay for
parking spots in more than 300 cities in the US and Canada.
However, all four businesses partnered with us to identify and adopt integration patterns that
drive the most conversions on Google Pay for Android. In this blog post, we share these proven
integration practices so that you can get the most out of Google Pay in your Android apps, as
well as additional security tips that you can use to further secure your payment flows.
UI and UX patterns
Take a look at the following strategies to improve user experience in your app:
Payment-method selection
Express checkout
Guest checkout
Payment notifications
Payment-method selection
If you set Google Pay as a default payment option for ready-to-pay users, your users only need
to click or tap twice to complete their transactions, so they enjoy a more-seamless payment
experience and they're less likely to abandon their carts.
Our partners who implemented this pattern reported a significant increase in their
success metrics. For example, at Gilt, 34% of total Google Pay checkouts were net-new Gilt
member conversions and 57% of total Google Pay checkouts were reactivations of lapsed Gilt
members.
Express checkout
This feature lets your users purchase an item directly from the item's detail page without
adding it to a cart, which shortens their path to purchase completion.
For example, Gilt integrated this feature into their checkout process so its users can
complete the checkout process with only a few clicks or taps. The Google Pay button on their
product page lets users move directly to checkout with Google Pay set as a default payment
option.
Guest checkout
This feature makes it easier for your users to complete purchases and convert, and more likely
to create an account and engage again later.
To enable guest checkout, add Google Pay as an option to continue with the payment process
alongside your account-creation elements.
For example, Panera Bread enabled guest checkout, and found a 7% increase in order value and
30% increase in wallet share.
As another example, SpotHero enabled guest checkout, and found that its sales funnel
increased by 20 times while 87% of total checkouts were completed with Google Pay.
Payment notifications
This feature lets your users pay directly from notifications, which reduces friction in the
payment process and further increases conversions.
Users sometimes receive payment notifications that they expect, such as after they abandon
carts, make donations, or need to add credit to a prepaid card. They typically find these
transactions simple and familiar, so they're ready to pay quickly with a little nudge.
MTS adopted this pattern to let their customers add credit to their accounts directly
from notifications and experienced a 80% increase in conversions.
Learn more
For more information about how to implement these UI and UX patterns, see our sample open
source app and developer
documentation.
Security tips
Before we go, we also want to share these security tips to further secure your payment flows:
Use SSL for all connections between your apps and backend services over the public
internet.
Do not collect or store payment data, or any other sensitive information in the
clear within your app.
Order price can be calculated on the client side to show it in your UI and keep the
user informed, but only allow for payments with calculations applied in your backend
services.
Learn more
Want to learn more about Google Pay? Here's what you can do:
To get started with Google Pay, see our
developer documentation.
To integrate with Google Pay, visit Google
Pay's Business Console.
Follow @GooglePayDevs
on Twitter for future updates. If you have questions, tag @GooglePayDevs
and include #AskGooglePayDevs in your tweets.
posted in:
Android
payment request api
Web payments
Google Pay Developers
online payments
google pay api
Google Pay
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Google Play Developers
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