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About Google Tag Manager
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Page Summary
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Google Tag Manager simplifies website and mobile app tag management through an intuitive interface, eliminating the need for direct code editing.
It offers advantages such as tag organization, version control, support for various tag types, and enhanced security.
Tag Manager enables streamlined deployment for websites and mobile apps, with specialized options for Android and iOS.
Server-Side Tagging enhances website and app performance and security by moving tag processing to the cloud.
Users can create custom tag templates, automate configuration via the REST API, and access a wealth of additional resources for support.
Google Tag Manager is a tag management system that lets you configure and deploy
tags on your website or mobile app, from an easy-to-use web interface. You can
use Tag Manager to optimize your tag deployment, troubleshoot configuration
errors, and modify tags that are already deployed.
Here are some reasons to use Tag Manager:
Support for tag organization.
Version control.
Support for multiple tag types, including the Google tag.
Community-developed tag templates.
Enterprise collaboration.
Security features.
Launch
Tag Manager
Deploy for web pages
Use Tag Manager to manage tags (such as measurement and marketing optimization
JavaScript tags) on your site. Without editing your site code, use Tag Manager
to add and update Google Ads, Google Analytics, Floodlight, and third-party
tags.
Get started for web sites
Deploy for mobile apps
Use Google Tag Manager to manage analytics and advertising tools in
your apps without having to rebuild and resubmit the applications'
binaries to app marketplaces.
Get started for Android
Get started for
iOS
Server-Side Tagging
Server-Side Tagging allows you to move tag code off of your website
or app and into the Cloud. Server-Side Tagging can help you improve the
performance and security of your website or mobile app while serving all
dependent assets from your own domain.
Get started with Server-Side
Tagging
Create custom templates
Build your own tag and variable templates in Tag Manager. Submit
templates to the Community Template Gallery and make them available worldwide.
Quick
start guide
Submit templates to the
Community Template Gallery
Automate configuration with the REST API
The Google Tag Manager API provides access to Tag Manager configuration data for
an authorized user. Use the API to manage accounts, containers and container
versions, tags, rules, triggers, variables, and user permissions.
Get
started with the REST API
Additional resources
For more information about Tag Manager features and benefits, visit the
following resources:
Product
site
Help center
Help community
Send feedback
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-04 UTC.
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[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[],["Google Tag Manager allows tag configuration and deployment on websites or mobile apps via a web interface. Key features include tag organization, version control, support for multiple tag types, community templates, collaboration, and security. It enables managing tags without site code edits, handling analytics and advertising tools in apps without resubmission. Server-side tagging improves performance and security. Users can build custom templates, and utilize the REST API for configuration data management.\n"]]
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