Articles - App Store - Apple Developer View in English Apple Developer Get Started Explore Get Started Overview Learn Apple Developer Program Stay Updated Latest News Hello Developer Platforms Explore Platforms Apple Platforms iOS iPadOS macOS tvOS visionOS watchOS App Store Featured Design Distribution Games Accessories Web Home CarPlay Technologies Explore Technologies Overview Xcode Swift SwiftUI Featured Accessibility AI & Machine Learning App Intents Apple Intelligence Games Security Xcode Cloud Community Explore Community Overview Meet with Apple events Community-driven events Developer Forums Open Source Featured WWDC Swift Student Challenge Developer Stories App Store Awards Apple Design Awards Apple Developer Centers Documentation Explore Documentation Documentation Library Technology Overviews Sample Code Human Interface Guidelines Videos Release Notes Featured Updates iOS iPadOS macOS watchOS visionOS tvOS Xcode Downloads Explore Downloads All Downloads Operating Systems Applications Design Resources Featured Xcode TestFlight Fonts SF Symbols Icon Composer Support Explore Support Overview Help Guides Developer Forums Feedback Assistant Contact Us Featured Account Help App Review Guidelines App Store Connect Help Upcoming Requirements Agreements and Guidelines System Status Quick Links Events News Forums Sample Code Videos   -- App Store Open Menu Close Menu Overview What’s New Get Started Resources Articles Set your app up for success on the App Store. By learning about business models, monetization opportunities, engaging users, and reaching a wide audience, you can make sure your app has a strong foundation to support and grow your business. Product page & discovery Business & analytics User engagement Product page & discovery New Custom product pages Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs. Read more New Product page optimization Try out alternate versions of your app’s product page to find out which one gets the best results. Read more Getting featured Learn about App Store featuring and how to share your story with us. Read more Promoting your apps Get marketing assets to help promote your app, and learn about getting featured on the App Store. Read more User privacy and data use Learn about asking permission to track users, and how your app’s data collection practices appear on your product page. Read more App privacy details on the App Store Learn about providing your app’s privacy practice details in App Store Connect for display on your App Store product page. Read more Discovery on the App Store Find out how customers can discover your apps, and learn how our editors select apps and developers to feature. Read more Optimizing for App Store search Learn how to impact your search result ranking to help users easily find and download your app and In-App Purchases. Read more Creating your product page Learn how to make the most of your app’s product page through thoughtfully crafted metadata. Read more Categories Learn how to choose the most accurate and effective categories so users can easily find your app on the App Store. Read more Ratings, reviews, and responses Ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with users. Read more App previews Engage users with short videos of your app in action, directly on your product page. Read more Pre-order Build excitement for your new app by letting customers order your app before it’s released for download. Read more Business & analytics Take action on peer group benchmarks Put your app’s performance into context by comparing it to that of similar apps on the App Store. Read more New Ad attribution Learn how SKAdNetwork and Private Click Measurement lets advertisers attribute their advertising across multiple sources — all while maintaining user privacy. Read more App Store Small Business Program Designed to accelerate innovation and help propel your small business forward, this program features a reduced commission rate of 15%. Read more Business models Learn about various ways to structure your app, such as freemium or paid. Read more App Review Apple reviews all apps and app updates submitted to the App Store. Learn how to plan and build your app with these guidelines in mind and avoid common mistakes. Read more In-App Purchase Offer users premium content, digital goods, subscriptions, and more — directly within your app. Read more Updated Auto-renewable subscriptions Implement auto-renewable subscriptions in your app using In-App Purchase APIs. Read more Promoting In-App Purchases Learn how to promote your In-App Purchases on the App Store, where customers can start a purchase even before downloading your app. Read more Measuring app performance Learn how users discover and interact with your app with valuable data you won’t find anywhere else. Read more App bundles Make it easy for customers to buy up to 10 of your apps at once. Learn how to set up app bundles and market them on your product page. Read more Building apps for kids Find out how to create kids’ apps that are safe and trusted by parents. Read more User engagement New In-App Events Encourage engagement by offering new ways of interacting with your game. Read more Freemium games Learn how your freemium game can attract, engage, and retain players. Read more Onboarding for apps Help users get the most from your app with a fast, fun, and educational onboarding experience. Read more Onboarding for games Create an intuitive and engaging onboarding experience that makes a great first impression and helps keep players coming back. Read more Localization Prepare your app for a global audience, and help users around the world easily discover and download your app. Read more Submit Prepare your apps and metadata for submission to the App Store. Learn more Manage Manage apps, analytics, sales reports, business information, and more. Learn more Promote Get marketing guidance and tools to help you promote your app on the App Store. Learn more Support Have a question or request? Get help with guides, articles, or by contacting us. Learn more Developer Footer App Store Articles Platforms Open Menu Close Menu iOS iPadOS macOS tvOS visionOS watchOS App Store Tools Open Menu Close Menu Swift SwiftUI Swift Playground TestFlight Xcode Xcode Cloud Icon Composer SF Symbols Technologies Open Menu Close Menu Accessibility Accessories AI & Machine Learning Apple Intelligence Audio & Video Augmented Reality Business Design Distribution Education Games Health & Fitness In-App Purchase Localization Maps & Location Security Safari & Web Resources Open Menu Close Menu Documentation Downloads Sample Code Videos Documentation Archive Support Open Menu Close Menu Help Guides & Articles Contact Us Forums Feedback & Bug Reporting System Status Account Open Menu Close Menu Apple Developer App Store Connect Certificates, IDs, & Profiles Feedback Assistant Programs Open Menu Close Menu Apple Developer Program Apple Developer Enterprise Program App Store Small Business Program MFi Program Mini Apps Partner Program News Partner Program Video Partner Program Security Bounty Program Security Research Device Program Events Open Menu Close Menu Meet with Apple Apple Developer Centers App Store Awards Apple Design Awards Apple Developer Academies WWDC Read the latest news. Get the Apple Developer app. Light Dark Auto Copyright © 2026 Apple Inc. All rights reserved. Terms of Use Privacy Policy Agreements and Guidelines