King improves player acquisition with Google Play Instant  |  Developer stories  |  Android Developers
Skip to main content
Essentials
Build AI experiences
Build AI-powered Android apps with Gemini APIs and more.
Get started
Get started
Create your first app. Use Compose for UI and adaptive app development to support multiple device form factors.
Hello, world!
Developer Verification
Adaptive apps
Compose for UI
AI-powered IDE
Training
Monetization with Play ↗️
Optimize by form factor
Build apps that optimize the user experience on phones, tablets, foldables, cars, XR, and more.
Phones, tablets, foldables
Android for Cars
Android TV
Android XR
Googlebook
ChromeOS
Wear OS
Build by category
Learn to build for your use case by following Google's prescriptive and opinionated guidance.
Games
Camera & media
Social & messaging
Health & fitness
Productivity
Enterprise apps
Get the latest
Stay in touch with the latest releases throughout the year, join our preview programs, and give us your feedback.
Latest updates
Experimental updates
Android Studio preview
Jetpack & Compose libraries
Wear OS releases
Privacy Sandbox ↗️
Design & Plan
Excellent Experiences
Build the best experiences for your best users.
Learn more
UI Design
Design a beautiful user interface using Android best practices.
Design for Android
Mobile
Desktop experiences
XR Headsets & XR Glasses
AI Glasses
Widgets
Wear OS
Android TV
Android for Cars
Architecture
Design robust, testable, and maintainable app logic and services.
Introduction
Libraries
Navigation
Modularization
Testing
Kotlin Multiplatform
Quality
Plan for app quality and align with Play store guidelines.
Overview
Core value
User experience
Accessibility
Technical quality
Excellent Experiences
Security
Safeguard users against threats and ensure a secure Android experience.
Overview
Privacy
Permissions
Identity
Fraud prevention
Develop
Gemini in Android Studio
Your AI development companion for Android development.
Learn more
Get Android Studio
Core areas
Get the samples and docs for the features you need.
Samples
Multidevice support
User interfaces
Background work
Data and files
Connectivity
All core areas ⤵️
Tools and workflow
Use the IDE to write and build your app, or create your own pipeline.
Write and debug code
Build projects
Test your app
Performance
Command-line tools
Gradle plugin API
Android Bench
Device tech
Write code for form factors. Connect devices and share data.
Phones, tablets, foldables
ChromeOS
Android for Cars
Android TV
Android XR
Wear OS
Android Health
Better Together
All devices ⤵️
Libraries
Browse API reference documentation with all the details.
Android platform
Jetpack libraries
Compose libraries
Google Play services ↗️
Google Play SDK index ↗️
Google Play
Play Console
Publish your app or game and grow your business on Google Play.
Go to Play Console
Learn more ↗️
Fundamentals
Learn how to engage users, monitize, and secure your app.
Play Monetization
Play Integrity
Play Policies
Play Programs ↗️
Games Dev Center
Develop and deliver games. Get tools, downloads, and samples.
Overview
Play Asset Delivery
Play Games Services
Play Games on PC
Level Up guidelines
All Play guides ⤵️
Libraries
Browse API reference documentation with all the details.
Play Feature Delivery
Play In-app Updates
Play In-app Reviews
Play Install Referrer
Google Play services ↗️
Google Play SDK index ↗️
All Play libraries ⤵️
Tools & resources
Tools for publishing, promoting, and managing your app.
Android App Bundles
Brand & marketing
Play Console APIs ↗️
Blog
the Android Developer's Blog
Read the latest
Explore the authors →
Explore categories
Case Studies
Real-world results from real-world users. Explore how different teams use our tools to achieve their goals.
Events & Programs
Get the details on upcoming webinars, workshops, meetups, and special initiatives designed to help you grow.
Product News
Stay in the loop with the latest updates, feature releases, and behind-the-scenes looks at how we’re evolving.
Community
Discover stories from our users, spotlight features, and the collaborative projects that bring us all together.
How-tos
From quick tips to deep-dive tutorials, these step-by-step guides are designed to help you work smarter and faster.
/
English
Deutsch
Español – América Latina
Français
Indonesia
Italiano
Polski
Português – Brasil
Tiếng Việt
Türkçe
Русский
עברית
العربيّة
فارسی
हिंदी
বাংলা
ภาษาไทย
中文 – 简体
中文 – 繁體
日本語
한국어
Android Studio
Sign in
Developer stories
Essentials
More
Design & Plan
More
Develop
More
Google Play
More
Blog
More
Android Studio
Latest
Apps
Xiaohongshu
Play Store
Cuvva - Compose
Square - Compose
Mikan
MatchingAgent - tapple
VLC - Android TV
Djay2
VLC
Concepts
Duolingo - App Bundle
Duolingo - Excellence
Duolingo - Kotlin
Google Home
Google Duo
Google Photos
Reflectly
redBus
Tamedia
Roblox
Infinite painter
Squid
Evernote
BeautyPlus
Tinder
Zillow
iHeartRadio
Hike
Spiegel Online
Glamour.de
Noom
El Mundo
SayHi Chat
Cornershop
Twitter - App Bundle
Twitter - Compose
Twitter - Kotlin
Monzo - CameraX
Monzo - Compose
Adobe
Truecaller
Tokopedia
Alarmy
SmartNews
PlayKids
Headspace
Headspace App Excellence
Mercari - Compose
Microsoft
Microsoft - CameraX
Zomato
Josh
Lyft
OkCredit
Swiggy
MyJio
JioSaavn
TikTok
Futu
ShareChat
Games
Netmarble - ADPF
Pokemon TCG Pocket - Vulkan
Mir 2 - Frame Pacing Library
Kuro Games - Power Profiler
ARM - ADPF
NCSoft - ADPF
Mediatek - ADPF
Unisoc - ADPF
Godot Engine - Vulkan
Com2uS - Vulkan
Diablo Immortal - Vulkan ray tracing
KakaoGames - ADPF
Com2uS - Google Play Games for PC
Gameloft - Game Mode API
Gameloft - ChromeOS
War Robots
Gameloft - Play Asset Delivery
RV AppStudios
CDPR
Epic Games
Electronic Arts
2K/Cat Daddy - AGDK
2K/Cat Daddy - Play Asset Delivery
Spokko
New State Mobile
Devsisters
Instant apps
Marvel Strike Force
Evino
Galaxy Attack
Ultimate Guitar
Viki
King
Jam City
Vimeo
Build AI experiences
Get started
Get started
Hello, world!
Developer Verification
Adaptive apps
Compose for UI
AI-powered IDE
Training
Monetization with Play ↗️
Optimize by form factor
Phones, tablets, foldables
Android for Cars
Android TV
Android XR
Googlebook
ChromeOS
Wear OS
Build by category
Games
Camera & media
Social & messaging
Health & fitness
Productivity
Enterprise apps
Get the latest
Latest updates
Experimental updates
Android Studio preview
Jetpack & Compose libraries
Wear OS releases
Privacy Sandbox ↗️
Excellent Experiences
Learn more
UI Design
Design for Android
Mobile
Desktop experiences
XR Headsets & XR Glasses
AI Glasses
Widgets
Wear OS
Android TV
Android for Cars
Architecture
Introduction
Libraries
Navigation
Modularization
Testing
Kotlin Multiplatform
Quality
Overview
Core value
User experience
Accessibility
Technical quality
Excellent Experiences
Security
Overview
Privacy
Permissions
Identity
Fraud prevention
Gemini in Android Studio
Learn more
Get Android Studio
Core areas
Samples
Multidevice support
User interfaces
Background work
Data and files
Connectivity
All core areas ⤵️
Tools and workflow
Write and debug code
Build projects
Test your app
Performance
Command-line tools
Gradle plugin API
Android Bench
Device tech
Phones, tablets, foldables
ChromeOS
Android for Cars
Android TV
Android XR
Wear OS
Android Health
Better Together
All devices ⤵️
Libraries
Android platform
Jetpack libraries
Compose libraries
Google Play services ↗️
Google Play SDK index ↗️
Play Console
Go to Play Console
Learn more ↗️
Fundamentals
Play Monetization
Play Integrity
Play Policies
Play Programs ↗️
Games Dev Center
Overview
Play Asset Delivery
Play Games Services
Play Games on PC
Level Up guidelines
All Play guides ⤵️
Libraries
Play Feature Delivery
Play In-app Updates
Play In-app Reviews
Play Install Referrer
Google Play services ↗️
Google Play SDK index ↗️
All Play libraries ⤵️
Tools & resources
Android App Bundles
Brand & marketing
Play Console APIs ↗️
the Android Developer's Blog
Read the latest
Explore the authors →
Explore categories
Case Studies
Events & Programs
Product News
Community
How-tos
Android Developers
Essentials
Developer stories
King improves player acquisition with Google Play Instant
Stay organized with collections
Save and categorize content based on your preferences.
King is a leading interactive entertainment company, with popular mobile games such as Candy Crush Saga, Farm Heroes Saga and Bubble Witch 3 Saga. In March 2018, King implemented Google Play Instant and was excited to see the potential impact on removing user acquisition friction, targeting audiences more efficiently, and increasing the effectiveness of game cross-promotion.
They launched an instant version of Bubble Witch 3 Saga (BW3S), which is easily accessible to play by clicking the "Try Now" button on its Play Store listing.
What they did
King was able to reduce the ~79MB installed version of BW3S to under ~20MB in a couple of weeks, and eventually reduced it to 15MB by stripping out all but the first five levels, removing cut scenes, eliminating unused code with better ProGuard rules, optimizing their LLVM compiler flags, and reducing the number of supported languages.
Finally, the team managed to reduce BW3S under Google Play Instant's 10MB limit by splitting their game into a 7MB base APK, and programmatically downloading the remaining 8MB of gameplay assets after the main menu assets are loaded.
Results
Since launching their Google Play Instant version of Bubble Witch 3 Saga, click-throughs from the Play Store details page has increased.
Encouraged by these results, King is planning to bring instant app technology to more games, and enabling cross promotions to directly launch instant experiences.
David Fernandez Remesal, Executive Producer, commented:
"Instant Games will definitely remove friction in user acquisition through organic, cross-promotion and paid media, making King more efficient and effective in targeting audiences for our broad games portfolio.
Most of future and current King franchises (Candy Crush, Bubble Witch, Farm Heroes, Pet Rescue) could benefit from this initiative."
Get started
Instant apps will be broadly available for games in the coming months. Sign up here to apply for the beta and more information as it is available.
Content and code samples on this page are subject to the licenses described in the Content License. Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.
Last updated 2018-03-19 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2018-03-19 UTC."],[],[]]
X
Follow @AndroidDev on X
YouTube
Check out Android Developers on YouTube
LinkedIn
Connect with the Android Developers community on LinkedIn
More Android
Android
Android for Enterprise
Security
Source
News
Blog
Podcasts
Discover
Gaming
Machine Learning
Health & Fitness
Camera & Media
Privacy
5G
Android Devices
Large screens
Wear OS
ChromeOS devices
Android for cars
Android TV
Releases
Android 17
Android 16
Android 15
Android 14
Android 13
Android 12
Android 11
Documentation and Downloads
Android Studio guide
Developers guides
API reference
Download Studio
Android NDK
Support
Report platform bug
Report documentation bug
Google Play support
Join research studies
Android
Chrome
Firebase
Google Cloud Platform
All products
Privacy
License
Brand guidelines
Manage cookies
Get news and tips by email
Subscribe
English
Deutsch
Español – América Latina
Français
Indonesia
Italiano
Polski
Português – Brasil
Tiếng Việt
Türkçe
Русский
עברית
العربيّة
فارسی
हिंदी
বাংলা
ภาษาไทย
中文 – 简体
中文 – 繁體
日本語
한국어