The June edition of Ontario Travel & Tourism Monthly is available! This month’s report welcomes the United Kingdom to the study, establishing a new baseline for future tracking. It also highlights ChatGPT surpassing official tourism websites as a source of travel information for the first time, and increased awareness of Toronto as a FIFA World Cup 2026 host city. Explore the full June report on the Destination Ontario Insights Portal: https://lnkd.in/gcbdSX7B Join us on Tuesday, July 21 for the June insights webinar, where Context Research Group Inc. (CRG) will walk through the findings and answer your questions. Register for the webinar here: https://lnkd.in/gHVee-pn
Destination Ontario
Marketing Services
Toronto, Ontario 9,719 followers
Destination Ontario shares the beauty and experiences of tourism in Ontario!
About us
We market Ontario to the world! Each year Ontario welcomes millions of visitors who spend billions throughout Ontario. Destination Ontario, formerly the Ontario Tourism Marketing Partnership Corporation, is an agency of the Government of Ontario with a vision to position Ontario as a preferred global destination. Destination Ontario’s mission is to generate increased visitation by Ontario, Canadian and international tourists, enhance tourism expenditures in Ontario, and contribute to provincial economic prosperity through impactful marketing and results-oriented investment partnerships. As the tourism lead in marketing Ontario, Destination Ontario delivers marketing activities that engage travellers to come to Ontario. By showcasing a powerful brand, Destination Ontario helps to deliver results for increased visitation and tourist spending. Launched in 1999, Destination Ontario, together with its industry partners, develops and delivers exciting, integrated marketing programs in Ontario and in target markets around the world. Destination Ontario provides a range of services for the industry including strategic planning, marketing research, research-driven programs, media promotion, advertising opportunities, consumer information services, travel trade promotions and partnership investments. Careers: Interested in job opportunities at Destination Ontario? Search current openings at the Ontario Public Service: http://www.gojobs.gov.on.ca/ Positions open to the public will be posted on our LinkedIn page Follow us on Social Media: Facebook: www.facebook.com/OntarioTravel Twitter: @OntarioTravel YouTube: www.youtube.com/user/TravelOntarioCanada Instagram: @ontariotravel Engage with us on Social Media: #DiscoverON
- Website
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http://www.destinationontario.com
External link for Destination Ontario
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Government Agency
- Founded
- 1999
- Specialties
- Tourism marketing in Ontario, Canada and internationally, Brand development, Media relations, Market research, Consumer websites, Social Media, Business Development, Travel Information Services, Images/Videos Media Hub, Partnerships, Industry Relations, and Data & Insights
Employees at Destination Ontario
View 122 employees at Destination Ontario
or
Locations
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Primary
Get directions
10 Dundas Street East
Suite 900
Toronto, Ontario M7A 2A1, CA
Updates
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Destination Ontario reposted this
The world came together to celebrate the beautiful game, with Destination Ontario inviting fans to experience the best of Ontario along the way. From bucket list attractions to can’t-miss adventures, fans are getting a taste of what makes our province so special. Check out some of our favourite moments from the experience. ⚽🍁 _____ Le monde entier s'est réuni pour célébrer le beau jeu avec Destination Ontario invitant les supporteurs ont fait expérience le meilleur de l'Ontario en chemin. Des attractions incontournables aux aventures à ne pas manquer, les supporteurs découvrent ce qui rend notre province si spéciale. Découvrez quelques-uns de nos moments préférés de cette expérience.
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Applications are open for Ontario’s Investment Table: Tourism Edition hosted by the Ministry of Tourism, Culture and Gaming and the Economic Developers Council of Ontario! This unique forum brings together municipalities and investors to advance tourism-ready projects through curated, one-on-one meetings. Event Date: November 10, 2026, in Toronto Application deadline: Friday, July 31. Learn more here: https://lnkd.in/ez89DkHe
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Destination Ontario reposted this
Experience science in its most fun form at the Ontario Science Centre's new interim home at Harbourfront! 🔬✨ 📍 235 Queens Quay - Toronto, ON ⏰Hours: - Monday to Friday: 10 a.m.–6 p.m. - Saturday: 10 a.m.–8 p.m. - Sunday: 10 a.m.–6 p.m. _____ Découvrez la science sous son aspect le plus ludique au nouveau site provisoire du Centre des sciences de l’Ontario, à Harbourfront! 🔬✨ 📍 235 Queens Quay - Toronto, ON ⏰Horaires : - Du lundi au vendredi : de 10 h à 18 h - Samedi : de 10 h à 20 h - Dimanche : de 10 h à 18 h
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Destination Ontario reposted this
⭐ OTS26 Speaker Spotlight: Maayan Ziv & Vincenza Ronaldi Let’s Get Frank AF What does it really take to make tourism more accessible, inclusive, and welcoming for everyone? At OTS26, Maayan Ziv, Founder & CEO of AccessNow, and Vincenza Ronaldi, President & CEO of Destination Ontario, will come together for a candid conversation on accessibility, leadership, and the future of Ontario tourism. Maayan is a passionate and relentless advocate reshaping how the world thinks about access. Drawing from her lived experience with muscular dystrophy and her work building AccessNow, she brings a powerful perspective on what true inclusion looks like in practice. Vincenza brings decades of leadership in public service, policy, and disability rights advocacy, along with her current role leading Destination Ontario’s work to market Ontario as a travel destination in partnership with the tourism industry. This is a session for tourism leaders, operators, destinations, marketers, event professionals, and anyone ready to have a frank conversation about building a more accessible visitor economy. 📍 Ottawa | October 21–22, 2026 🎟 Summer Heat tickets on sale now. Grab yours before they’re gone. 👉 tiaontario.ca/ots26 #OTS26 #OntarioTourism #SpeakerSpotlight #AccessibleTourism #TourismIndustry
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What does the future of Canada's visitor economy look like? Our President & CEO, Vincenza Ronaldi, joins tourism leaders from across the country on a special episode of the Travel Trends podcast, recorded at Rendez-vous Canada 2026. The conversation explores the trends shaping tourism from partnerships and AI to market intelligence and the power of data. Thank you to our partners at Destination Canada and Destination Toronto for a great collaboration. Listen here: https://lnkd.in/gqafFade
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Destination Ontario reposted this
Behind every memorable Ontario tourism experience is someone who made it happen. A team that went the extra mile. A business that made visitors feel like they were exactly where they needed to be. An event that brought people together. A destination that helped its community shine. A campaign that made people stop, look, and plan a visit. A leader who helped move the industry forward. A creator who helped showcase Ontario to new audiences. Now is the time to recognize them. Nominations for the 2026 Ontario Tourism Awards of Excellence close July 15. Self-nominations are welcome! With categories spanning the whole industry, there's a good chance your nominee (or you!) fits one. Submit your nomination: tiaontario.ca/awards Canadian Queer Chamber of Commerce (CQCC) - Ontario Arts Council | Conseil des arts de l'Ontario - GreenStep - Indigenous Tourism Ontario - Culinary Tourism Alliance - Destination Ontario - Nieuport Aviation #OntarioTourism #OntarioTourismAwards #TourismExcellence #TourismIndustry #TIAO
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Destination Ontario's spring #DiscoverOntario campaign on Sina Weibo showcased Ontario's experiences to Chinese travellers and generated strong engagement across the platform. From April 17 to May 17, the campaign generated - 62 million+ hashtag views - 420,000 views of Destination Ontario's sizzle reel - 149,000 interactions from more than 2,000 participants, including 174 key opinion leaders. The campaign also sparked wider conversation across the platform with Chinese travel agencies sharing Ontario content, and travellers organically highlighted experiences in destinations such as Prince Edward County and Bruce Peninsula. From first discovery to lasting inspiration, Ontario continues to capture the imagination of travellers around the world.
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Destination Ontario reposted this
With Portugal’s victory on July 2 marking the end of FIFA World Cup 2026™ matches in Ontario, the tournament continues through July 19, with plenty of ways to stay part of the excitement in Toronto. 🎉Along with FIFA Fan Festival™ Toronto, more events and activities will continue throughout the tournament, bringing fans together to enjoy the game, watch the remaining matches and keep the energy going! 🔥 See a list of events: https://lnkd.in/e3Cd9BV2 🍁 Not in the city? More opportunities are happening across Ontario through Canada Celebrates: https://lnkd.in/ex_yNxxC #GameON2026 #WeAreToronto #FIFAWorldCup
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Early results from Destination Ontario's visitor research during this summer's international soccer tournament in Toronto show Ontario is making a strong impression on visitors from around the world. Conducted in partnership with Destination Toronto and Context Research Group Inc. (CRG), the research highlights positive perceptions of Ontario, high visitor satisfaction and strong intent to return.
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