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BRP
Manufacturing
Valcourt, QC  196,967 followers
We exist to create new ways to move people, so that experiences are measured in emotion rather than distance.
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About us
Our distinctive brands are icons in their industry: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am vehicles and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. To fully enhance our riders’ experience, our product lines are supported with a dedicated parts, accessories and clothing business.
Over the past 20 years, we have traveled far and wide, expanding our partnerships, entering new playgrounds and new territories. Our close to 16,500 employees worldwide are united by our ambition to keep moving forward, giving our customers around the world the power to create their best memories.
As the passion for BRP grows, so does our presence, with innovation centers, manufacturing facilities and offices now on all five continents. We’ve partnered with the best dealers and distributors out there to bring our products to adventurers in 130 countries.
As we look to the future, we continue to power ahead and hold true to the values of passion, drive, ingenuity, and trust we live by, maintaining our sense of adventure as our guiding star.
We make adventure… by design.
Website
https://www.brp.com/en/
External link for BRP
Industry
Manufacturing
Company size
10,001+ employees
Headquarters
Valcourt, QC
Type
Public Company
Founded
2003
Specialties
Powersports, Engines, Marine, and Recreational Products
Locations
Primary
726, rue St-Joseph
Valcourt, QC J0E 2L0, CA
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Rotaxstraße 1
Gunskircheb, A-4623, AT
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Isoaavantie 7
PL 8040
Rovaniemi, 96101, FI
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10101 Science Drive
Sturtevant, Wisconsin 53177, US
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2250 Ave de Las Industrias
Parque Ind. Antonio J. Bermúdez
Ciudad Juárez, Chihuahua 32469, MX
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1211 Greenwood Rd
Spruce Pine, North Carolina 28777, US
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Av. Ferrocarril 202. Lote 2-B, Manzana 4. Parque Industrial Querétaro Sta Rosa Jauregui
Quérétaro , Mexico 76220, MX
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1290 Boulevard Rene-Levesque O
Montreal, QC H3G 0C4, CA
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Employees at BRP
Leonardo Nascimento
Pierre Fauteux
Fred Bode
Stephane F. Tremblay
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Updates
BRP
196,967 followers
5d
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4 Red Dot design awards, including a prestigious Best of the Best 🙌
This year, our Sea-Doo Switch Fish earned the competition’s highest distinction, taking home the coveted Best of the Best award at the Red Dot Design Award, one of the world’s most influential design competitions.
We're also celebrating award wins for our Can-Am Outlander MAX 6x6, Can-Am Outlander Electric, and Can-Am Defender HD11, all recognized by the jury for their outstanding design.
"These accolades demonstrate the strength of our design vision, and being recognized by our peers internationally is a source of immense pride." - Denys Lapointe, Chief Design Officer
Link in comments to learn more.
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4 prix de design Red Dot, dont un prestigieux Best of the Best 🙌
Cette année, notre Sea-Doo Switch Fish a remporté la plus haute distinction de l’un des concours de design les plus influents au monde en décrochant le prestigieux prix Best of the Best aux Red Dot Design Awards.
On souligne également les distinctions remises à notre Can-Am Outlander MAX 6x6, Can-Am Outlander électrique et Can-Am Defender HD11, tous récompensés par le jury pour l’excellence de leur design.
« Ces distinctions témoignent de la force de notre vision du design, et le fait d’être reconnus par nos pairs à l’international est une immense source de fierté. » - Denys Lapointe, chef de la direction du design
Lien dans les commentaires pour en savoir plus.
#brpheartbeat
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BRP
196,967 followers
1w
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Some events are best told by the people who experience them firsthand 💛
"An amazing week in Austria for the 13th edition of the Grossglockner Challenge!
The weather definitely didn't make it easy. Rain, cold temperatures, and some long days on the road, but it never slowed anyone down. If anything, it made the experience even more memorable.
Between visiting the impressive Rotax factory, riding some of the most breathtaking roads I've ever seen, and connecting with passionate Can-Am 3-Wheel riders from across Europe, this trip was one for the books.
If there's one thing I took away from standing at the top of Grossglockner, it's how united this community is. It felt like borders didn't exist. Just people brought together by a shared passion for riding Can-Am 3-Wheel vehicles.
It was also great to share and discuss our new community program, 3 Wheel Collective, and see the excitement it generated among riders.
I feel incredibly fortunate to have had this opportunity. Looking forward to what's next!"
- Simon, Community Lead at Can-Am 3-Wheel
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Certaines histoires méritent d’être racontées par ceux qui les ont vécues 💛
« Une semaine incroyable en Autriche à l’occasion de la 13e édition du Grossglockner Challenge!
La météo n’était pas de notre côté : pluie, températures fraîches et longues journées sur la route étaient au rendez-vous, mais rien de tout cela n’a ralenti le groupe. Au contraire, cela a rendu l’expérience encore plus mémorable.
Entre la visite de l’impressionnante usine Rotax, les trajets sur certaines des plus belles routes que j’aie eu la chance de parcourir et les échanges avec des adeptes de Can-Am 3 roues passionnés venus des quatre coins de l’Europe, ce voyage restera gravé dans ma mémoire.
S’il y a une chose que j’ai retenue en me tenant au sommet du Grossglockner, c’est à quel point cette communauté est unie. On avait l’impression que les frontières n’existaient plus. Juste des gens réunis par une même passion pour les véhicules Can-Am 3 roues.
J’ai également eu le plaisir de présenter et d’échanger autour de notre nouveau programme communautaire, le Collectif 3 Roues, et de constater l’enthousiasme qu’il suscite auprès des adeptes.
Je me sens extrêmement privilégié d’avoir vécu cette expérience et j’ai déjà hâte de voir ce que la suite nous réserve! »
— Simon Pellerin, M.Sc., Responsable de communauté, Can-Am 3 roues
#brpheartbeat
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196,967 followers
1w
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We just opened our largest global distribution and logistics center ever! 🙌
From this hub, parts, accessories and apparel for all BRP brands will reach more than 2,050 dealers across 110 countries — helping us deliver faster, more efficient service to riders around the world.
“With the capacity to process more than 2.5 million orders per year, this center enhances both the quality, speed and precision of the service we provide to our dealers and customers, while significantly improving our operational efficiency,” - Michael Long, Vice-President and General Manager, Global – Parts, Accessories & Apparel.
Link in comments to learn more.
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Nous avons inauguré notre plus grand centre de distribution et de logistique mondial à ce jour! 🙌
À partir de cette plaque tournante, les pièces, accessoires et vêtements de toutes les marques BRP seront acheminés vers plus de 2 050 concessionnaires dans 110 pays, nous permettant d'offrir un service toujours plus rapide et efficace aux adeptes de sports motorisés du monde entier.
« Grâce à sa capacité de plus de 2,5 millions de commandes par année, ce centre accentue à la fois la qualité, la rapidité et la précision du service offert à nos concessionnaires et à nos clients, tout en améliorant significativement notre efficacité opérationnelle » -Michael Long, vice-président et directeur général Monde – pièces, accessoires et vêtements.
Lien dans les commentaires pour en savoir plus.
#brpheartbeat
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BRP
196,967 followers
2w
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Watch our new state-of-the-art 950,000 sq. ft. distribution center in St‑Philippe, QC take shape!🙌
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Regarde notre tout nouveau centre de distribution de 950 000 pi² à St‑Philippe, QC prendre vie!🙌
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Our new state-of-the-art distribution center!
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BRP
196,967 followers
2w
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Swapping the office for our Valcourt plant 🤝
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On échange le bureau pour notre usine de Valcourt 🤝
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Swapping the office for our Valcourt plant 🤝
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BRP
196,967 followers
3w
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That's a wrap on the 2026 Grossglockner Challenge!
421 riders from 27 countries, on 296 Can-Am 3-Wheel vehicles, rode high, bonded deeply, and mastered one of Europe’s most legendary mountain routes — 48 kilometers packed with 36 hairpin turns at 8,200 feet elevation.
Moments like these remind us that riding is about more than the road; it’s about the people we meet and memories we create along the way. See you in 2027! 🙌
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C’est déjà la fin du Grossglockner Challenge 2026!
421 passionnés venus de 27 pays, sur 296 véhicules Can-Am 3 roues, ont pris de l'altitude, se sont liés d’amitié et ont maîtrisé l’un des parcours de montagne les plus mythiques d’Europe : 48 kilomètres et 36 virages en épingle à plus de 2 500 mètres d’altitude.
Ces moments nous rappellent que l'aventure, ce n’est pas juste la route — c’est aussi les gens qu'on rencontre et les souvenirs qu’on se crée en chemin. On s'y voit en 2027! 🙌
#brpheartbeat
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196,967 followers
1mo
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13th edition of the Grossglockner Challenge ✅
300 riders. 3 days. A lot of shared moments along the way.
Together, riders took on the Grossglockner High Alpine Road — 36 legendary hairpins all the way to the top, with views that made every turn worth it. Here’s a look back at this memorable ride, marking its debut within the 3 Wheel Collective, our new global community!
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13e édition du Grossglockner Challenge ✅
300 participants. 3 jours. Des moments partagés tout au long du parcours.
Ensemble, ils ont pris la route alpine du Grossglockner — 36 virages mythiques jusqu’au sommet, avec des vues à couper le souffle sur les Alpes autrichiennes. Voici quelques images de cette ride mémorable, qui s’inscrivait pour la première fois dans le Collectif 3 roues, notre nouvelle plateforme communautaire mondiale!
#brpheartbeat
…more
Grossglockner challenge
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1mo
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Big moment for the snowmobile world!
Our former President and CEO, José Boisjoli, is inducted to the International Snowmobile Hall of Fame, Class of 2026, in the Inventors, Designers & Manufacturers category — a recognition that speaks to decades of impact on how we ride.
From getting his first Ski‑Doo at 10 in Wickham, Québec, to leading BRP for over 20 years, José helped shape modern snowmobiling in a very real way. Early on, he drove the launch of the rider‑forward REV platform, which became a turning point for the industry. A concept that didn’t just change Ski‑Doo, but reset expectations across the entire category, moving the entire snowmobiling community forward.
Under José’s leadership, Ski‑Doo became the #1 snowmobile brand worldwide, driven by a constant push for innovation, performance and rider-focused experience. His influence extended far beyond BRP.
This recognition puts José exactly where he should be: among the people who built and reshaped the industry.
Heartfelt congratulations from everyone at BRP 💛
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Un grand jour pour la motoneige!
Notre ancien président et chef de la direction, José Boisjoli, fait son entrée au International Snowmobile Hall of Fame, classe de 2026, dans la catégorie Inventors, Designers & Manufacturers — une reconnaissance qui souligne des décennies d’impact sur notre façon de vivre nos randonnées.
Du moment où il a reçu son premier Ski-Doo à 10 ans à Wickham, au Québec, jusqu’à plus de 20 ans à la tête de BRP, José a contribué à façonner la motoneige moderne. Dès ses débuts, il a mené le lancement de la plateforme REV à position de conduite avancée, un véritable point tournant pour l’industrie. Une idée qui a non seulement transformé Ski-Doo, mais qui a redéfini les standards de toute la catégorie, faisant évoluer l’ensemble de la communauté de la motoneige.
Sous le leadership de José, Ski-Doo est devenue la marque de motoneiges no 1 au monde, portée par une obsession pour l’innovation, la performance et l’expérience du conducteur. Son influence a largement dépassé BRP.
Cette reconnaissance positionne José là où il se doit : aux côtés de celles et ceux qui ont façonné et redéfini l’industrie.
Nos plus sincères félicitations, de la part de la grande équipe de BRP 💛
#brpheartbeat
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BRP
196,967 followers
1mo
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This isn’t AI.
Have you seen Sea-Doo’s social series diving into the origin story of the world’s first-ever PWC? If not, go take a look.
And if you’ve been wondering whether those animations were AI… here’s your answer. Always rooted in human creativity and innovation, no matter how things evolve 🤝
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Ceci n’est pas de l’IA.
As-tu vu la série sociale de Sea-Doo sur l’histoire derrière la toute première motomarine au monde? Si ce n’est pas encore fait, ça vaut le détour.
Et si vous vous demandiez si ces animations étaient générées par l’IA… vous avez maintenant votre réponse. Peu importe comment les choses évoluent, on croit que tout commence par la créativité et l’ingéniosité humaines 🤝
#brpheartbeat
…more
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Just a big fan… who also happens to work with us 😅
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Juste une grande fan… qui travaille aussi avec nous 😅
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Do you work here?
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