Shawn Casemore - Shawn Casemore: Professional Sales Speaker, Trainer, and Coach. | LinkedIn Skip to main content LinkedIn Top Content People Learning Jobs Games Sign in Join now Shawn Casemore Sign in to view Shawn’s full profile Shawn can introduce you to 10+ people at LinkedIn Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Toronto, Ontario, Canada Contact Info Sign in to view Shawn’s full profile Shawn can introduce you to 10+ people at LinkedIn Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. 9K followers 500+ connections See your mutual connections View mutual connections with Shawn Shawn can introduce you to 10+ people at LinkedIn Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Join to view profile Message Sign in to view Shawn’s full profile Shawn can introduce you to 10+ people at LinkedIn Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Shawn Casemore: Professional Sales Speaker, Trainer, and Coach. Nipissing University Websites Websites < Let's Discuss Your Event https://shawncasemore.com/speaking/ Company Website https://shawncasemore.com/ < Book Your Discovery Call https://bit.ly/callwithShawn Report this profile About CEOs, sales executives, and sales professionals: Want to multiply your sales? Are you… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. New to LinkedIn? Join now Services Training Negotiation Public Speaking Lead Generation Strategic Planning Executive Coaching Corporate Training Business Consulting Management Consulting Request proposal Courses by Shawn Sales Strategy: How to Effectively Sell Your Product or Service 48m Sales Strategy: How to Effectively Sell Your Product or Service By: Shawn Casemore 36,767 viewers Sales Prospecting: How to Connect with Today’s Busy Buyers 39m Sales Prospecting: How to Connect with Today’s Busy Buyers By: Shawn Casemore 20,996 viewers See all courses Articles by Shawn How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers Jul 14, 2026 How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers LinkedIn is the most underutilized sales tool in most B2B sellers' arsenals. Not because they aren't on it. 2 The Psychology of Closing: Why Predictable Sales Depend on Cognitive Momentum Jul 9, 2026 The Psychology of Closing: Why Predictable Sales Depend on Cognitive Momentum Stop using high-pressure tactics. Learn the psychology of closing sales by building cognitive momentum to guide… 6 Simple AI Tools for Sales Productivity: Stop Overcomplicating It Jul 7, 2026 Simple AI Tools for Sales Productivity: Stop Overcomplicating It I want to push back on something my LinkedIn feed is full of right now. There is a narrative in sales right now that… 8 3 Comments How to Implement AI in Your Sales Process in 7 Steps Jul 2, 2026 How to Implement AI in Your Sales Process in 7 Steps Learn how to implement AI in sales to boost efficiency. Follow this 7-step guide to identify bottlenecks, automate… 2 How to Handle AI-Assisted Objections in Sales: New Rules of the Game Jun 30, 2026 How to Handle AI-Assisted Objections in Sales: New Rules of the Game Sales conversations have shifted in the last 18 months. Your prospects are showing up better prepared than ever before. 3 How to Measure and Maximize Sales Keynote ROI in 6 Steps Jun 25, 2026 How to Measure and Maximize Sales Keynote ROI in 6 Steps Learn how to measure sales keynote ROI effectively. Follow our 6-step guide to align your team, boost performance, and… 2 AI Prospecting Tools for Sales: What Actually Works (And What Doesn't) Jun 23, 2026 AI Prospecting Tools for Sales: What Actually Works (And What Doesn't) Everyone is talking about AI prospecting tools. And for good reason. 5 How to Hire a Sales Keynote Speaker Without Making a Costly Mistake Jun 18, 2026 How to Hire a Sales Keynote Speaker Without Making a Costly Mistake Learn how to hire a sales keynote speaker effectively. Follow our guide to define performance gaps, set budgets, and… 2 3 Comments If You Are Losing Deals on Price, Do This Jun 16, 2026 If You Are Losing Deals on Price, Do This A client recently shared that their team had been losing deals on price. They faced several competitors who offered a… 3 5 Essential Qualities of the Best Sales Keynote Speakers for Enterprise Growth Jun 11, 2026 5 Essential Qualities of the Best Sales Keynote Speakers for Enterprise Growth Discover the 5 essential characteristics of the best sales keynote speakers. Learn how to choose a top expert who… 8 Show more See all articles Activity 9K followers Posts Comments Reactions No more previous content Shawn Casemore Shawn Casemore 6h Report this post Shawn Casemore shared this Is your LinkedIn profile bringing in buyers, building trust, and sparking conversations? If not, this guide breaks down how to turn LinkedIn into a real tool for generating pipeline. https://lnkd.in/gVcZNvKj #linkedin #sales #marketing How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers 2 1 Comment Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 18h Report this post Shawn Casemore shared this Discover how to implement AI in sales to boost efficiency. Follow my 7-step guide to identify bottlenecks, automate tasks, and scale your lead generation today. https://lnkd.in/gErJzbxQ #AI #sales #leadgeneration How to Implement AI in Your Sales Process in 7 Steps How to Implement AI in Your Sales Process in 7 Steps Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 1d Report this post Shawn Casemore shared this How you measure customer experience shapes how customer experience is delivered. 📐 When CX is measured primarily on speed, the goal can become closing interactions rather than ensuring customers get the outcome they need. And when Sales has already set expectations that CX teams are now accountable for delivering, that gap can show up as customer churn, lost trust, and missed revenue. I joined TELUS Digital’s “Questions for now” to discuss where the disconnect between Sales and CX teams tends to happen, and what it takes for both teams to shift from competing priorities to shared outcomes. 🎧 Listen to the full episode: https://lnkd.in/eav3MDVx #customerexperience #sales #telus Video source: Telus Is Sales Misalignment Costing You Customers? (Clip) Is Sales Misalignment Costing You Customers? (Clip) Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 3d Report this post Shawn Casemore shared this The problem with most sales training isn't the content. It's that the program was designed as an event when behavior change requires a process. https://lnkd.in/gCNBPPvD #salestraining #sales #B2Bsales Why Most Sales Training Programs Fail (And the Unstoppable Framework for Real ROI) - Shawn Casemore | Sales Growth Consultant | Keynote Speaker Why Most Sales Training Programs Fail (And the Unstoppable Framework for Real ROI) - Shawn Casemore | Sales Growth Consultant | Keynote Speaker Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 4d Report this post Shawn Casemore shared this Is your LinkedIn profile attracting buyers, building trust, and starting conversations? If not, this foundational guide shows how to turn LinkedIn into a real pipeline-building tool. #linkedin #sales #marketing How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers How to Build Your Sales Pipeline Using LinkedIn: A Practical Guide for B2B Sellers Shawn Casemore 2 Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 5d Report this post Shawn Casemore shared this Sales misalignment can cost organizations customers, revenue, and brand trust. In this TELUS Digital episode, I explain where the disconnect happens and how leaders can close the gap. https://lnkd.in/gpnGRDNY ➡️ TELUS Digital #sales #telus #revenue Is sales misalignment costing you customers? (feat. Robin Jakobsen and Shawn Casemore) Is sales misalignment costing you customers? (feat. Robin Jakobsen and Shawn Casemore) 6 Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 6d Report this post Shawn Casemore shared this Prospects aren’t just objecting anymore. They’re coming in prepared with AI-assisted objections. 😮 Here’s how to handle them with confidence.⭐ ⬇️ https://lnkd.in/gWvnqXaD #sales #objectionhandling #AI How to Handle AI-Assisted Objections in Sales: New Rules of the Game How to Handle AI-Assisted Objections in Sales: New Rules of the Game 2 Copy LinkedIn Facebook X Shawn Casemore Shawn Casemore 1w Report this post Shawn Casemore shared this Discover how to implement AI in sales to boost efficiency. Follow my 7-step guide to identify bottlenecks, automate tasks, and scale your lead generation today. https://lnkd.in/gErJzbxQ #AI #sales #leadgeneration How to Implement AI in Your Sales Process in 7 Steps How to Implement AI in Your Sales Process in 7 Steps Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Slide to item 4 Slide to item 5 Slide to item 6 Slide to item 7 Slide to item 8 Shawn Casemore replied to a comment 2d Claire sounds like a well put together SKO! Onwards and upwards No more previous content Shawn Casemore liked this Report this post Shawn Casemore liked this Kristin Lynch Kristin Lynch 2d Shawn Casemore liked this Just wrapped an incredible week in Denver with our Customer Success team and Sales partners for FY27 SKO. There’s nothing like being in a room with people who are this committed to our customers’ success. Walking away energized about what’s ahead — the investment The Access Group is making in our people, our platform, and our path forward is invigorating. Grateful for this team and excited for the future. #CustomerSuccess #AccessGroup #Paytronix public_profile__reactions 51 2 Comments Copy LinkedIn Facebook X Shawn Casemore liked this Report this post Shawn Casemore liked this Christopher L. Shannon Christopher L. Shannon 3d Shawn Casemore liked this Spectra Logic FY27 SKO is in full effect this week in Boulder, CO. I am extremely proud of my team and very excited to launch our new fiscal year July 1st)! Some new faces, new year, but same goals. Help data intensive customers, and industry integrators, explore new solutions to cost effectively and reliably store, manage, and secure their data. Giddy up! public_profile__reactions 79 4 Comments Copy LinkedIn Facebook X Shawn Casemore liked this Report this post Shawn Casemore liked this isolved isolved 3w Shawn Casemore liked this Something special happened in Las Vegas last week. Our sales teams got in the same room, pushed each other, got honest about where we're strong and where we can grow, and walked out with the kind of clarity and trust that actually moves the needle. #SKO2026 was all about one team moving in one direction. 👏 The opportunity ahead is real and it's big. So is this group and we can't wait to see what we do with it. Plus, none of it happens without our incredible events team either. Pulling off both #isolvedConnect AND SKO in the same week is no small feat and we are so grateful. 🙌 Karaoke and a DJ was the perfect send off to cap the week. Consider the mic officially dropped. 🎤🔥 Ryan Hardie Christiana Mangano-Vero Meredith Reilly Brad Garner Blade Cruickshank public_profile__reactions 127 3 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 See all activities Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Shawn Casemore: Professional Sales Speaker, Trainer, and Coach. *]:mb-0 not-first-middot leading-[1.75]" ******* ******** ***** ******* ******** ***** ******* *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" ******** *]:mb-0 not-first-middot leading-[1.75]" ******** ******** ********** *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" ****** * ******* ***** *]:mb-0 not-first-middot leading-[1.75]" **** ****** *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" ********* ********** *]:mb-0 not-first-middot leading-[1.75]" ***** *** ***** ********* undefined *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" 2009 - 2010 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" ********* ******* *]:mb-0 not-first-middot leading-[1.75]" ******** ************** * ********* *** ********** ********** *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" 1992 - 1995 View Shawn’s full experience See their title, tenure and more. Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Licenses & Certifications *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Certified Sales Leader (CSL Designation) *]:mb-0 not-first-middot leading-[1.75]" Canadian Professional Sales Association *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jun 2023 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Sentient Strategy® Certification *]:mb-0 not-first-middot leading-[1.75]" Alan Weiss *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jun 2021 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Advanced Search Engine Optimization Certification *]:mb-0 not-first-middot leading-[1.75]" Smart Blogger *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jan 2021 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Content Marketing Certification *]:mb-0 not-first-middot leading-[1.75]" Smart Blogger *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jan 2020 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Magnetic Marketing Bootcamp *]:mb-0 not-first-middot leading-[1.75]" Magnetic Marketing *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jan 2019 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Lean Six Sigma Green Belt Certification *]:mb-0 not-first-middot leading-[1.75]" SixSigma.us *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Issued Jan 2010 Volunteer Experience *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" President: 2023 to 2024 CAPS Toronto *]:mb-0 not-first-middot leading-[1.75]" Canadian Association of Professional Speakers *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Jan 2023 - Dec 2024 2 years Education I work with an incredible team of energetic and devoted professional speakers who serve members in the Toronto Chapter of CAPS. What is CAPS? It is “the association for experts who speak professionally. Our members are all professional speakers; speakers, keynoters, trainers, facilitators, coaches, and emcees, and it is the perfect association for learning the inside workings of the professional speaking industry. If you are an expert who speaks professionally, please connect with us. We… Show more I work with an incredible team of energetic and devoted professional speakers who serve members in the Toronto Chapter of CAPS. What is CAPS? It is “the association for experts who speak professionally. Our members are all professional speakers; speakers, keynoters, trainers, facilitators, coaches, and emcees, and it is the perfect association for learning the inside workings of the professional speaking industry. If you are an expert who speaks professionally, please connect with us. We would love to share all of the benefits and opportunities of being a member of CAPS.” CAPS Website CAPS is “the association for experts who speak professionally." It is a dynamic organization exclusively designed for experts who want to master the art of professional speaking and impact their audienced. Our esteemed members encompass a wide range of roles, including speakers, keynoters, trainers, facilitators, coaches, and emcees. CAPS serves as the ideal platform to gain valuable insights into the inner workings of the professional speaking industry. If you are an expert who shares a passion for speaking, we wholeheartedly invite you to connect with us. Discover the multitude of benefits and exciting opportunities that await you as a member of CAPS by exploring the website. https://www.capstoronto.com Show less *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Membership Committee *]:mb-0 not-first-middot leading-[1.75]" Centre for Family Business - KW *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Oct 2021 - Dec 2022 1 year 3 months Education I participated in the Membership Committee to increase awareness of CFFB's programs and initiatives for Family Businesses in Canada. Since its establishment in 1997, The Centre for Family Business (CFFB) has been a family-owned business that has been actively supporting other family-owned businesses in the Waterloo Region and its neighboring areas. Their community has grown to encompass more than 55+ family businesses, spanning a diverse range of industries and varying in size from… Show more I participated in the Membership Committee to increase awareness of CFFB's programs and initiatives for Family Businesses in Canada. Since its establishment in 1997, The Centre for Family Business (CFFB) has been a family-owned business that has been actively supporting other family-owned businesses in the Waterloo Region and its neighboring areas. Their community has grown to encompass more than 55+ family businesses, spanning a diverse range of industries and varying in size from small-scale enterprises to organizations employing hundreds of dedicated individuals. Show less *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Board Of Directors *]:mb-0 not-first-middot leading-[1.75]" Excellence in Manufacturing Consortium *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Jun 2017 - Sep 2019 2 years 4 months Economic Empowerment As part of my role, I held the vital responsibility of managing governance and board-related tasks to support a vast network of manufacturing members across Canada. I diligently supervised strategic initiatives and actively participated in the creation of a comprehensive three-year strategic plan. *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Member, Board of Directors *]:mb-0 not-first-middot leading-[1.75]" Family Enterprise Canada *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Oct 2015 - Dec 2017 2 years 3 months Economic Empowerment I had the privilege of being an enthusiastic member who was able to meet and support countless family-owned businesses across Southwestern Ontario through various events. Family Enterprise Canada is an organization dedicated to supporting and promoting the interests of family-owned businesses in Canada. It aims to empower family-owned businesses, contribute to their long-term sustainability, and ensure their continued role as drivers of economic growth in Canada. *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Member, Board Of Directors *]:mb-0 not-first-middot leading-[1.75]" SCMA Ontario *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Jan 2009 - Dec 2012 4 years Education How many people do you know who specialize in sales and have been “to the other side?” In this role, I was an active board participant who actively supported the membership growth committee and initiatives. SCMA Ontario refers to the Supply Chain Management Association Ontario. This professional association has over 4,000 members and a wider community of over 10,000 supply chain professionals. It focuses on advancing the supply chain management profession in Ontario and provides… Show more How many people do you know who specialize in sales and have been “to the other side?” In this role, I was an active board participant who actively supported the membership growth committee and initiatives. SCMA Ontario refers to the Supply Chain Management Association Ontario. This professional association has over 4,000 members and a wider community of over 10,000 supply chain professionals. It focuses on advancing the supply chain management profession in Ontario and provides resources, education, networking opportunities, and advocacy for supply chain professionals and organizations. Show less Publications *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Forbes Coaches Council *]:mb-0 not-first-middot leading-[1.75]" Forbes August 11, 2022 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Fast Company Contributor *]:mb-0 not-first-middot leading-[1.75]" January 1, 2022 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" PLANT Magazine *]:mb-0 not-first-middot leading-[1.75]" January 1, 2022 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Entrepreneur Magazine *]:mb-0 not-first-middot leading-[1.75]" Jan 2018 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Inc Magazine *]:mb-0 not-first-middot leading-[1.75]" Jan 2018 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Industry Week contributor *]:mb-0 not-first-middot leading-[1.75]" May 2015 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" 20/20 Online Monthly Contributor *]:mb-0 not-first-middot leading-[1.75]" Canadian Association of Manufacturers and Exporters Dec 2014 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Target Online Monthly Contributor *]:mb-0 not-first-middot leading-[1.75]" Association of Manufacturing Excellence Jun 2013 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" The Globe and Mail Report on Business contributor *]:mb-0 not-first-middot leading-[1.75]" Globe and Mail Sep 2012 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" CFO Magazine expert contributor *]:mb-0 not-first-middot leading-[1.75]" CFO Magazine Jan 2012 *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" See publication Organizations *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Canadian Association of Professional Speakers (CAPS Toronto) *]:mb-0 not-first-middot leading-[1.75]" President (2024) Toronto Chapter *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Jan 2023 - Dec 2024 As President and an active member of the vibrant Toronto Chapter of CAPS, I am fueled by an unwavering passion for making a positive impact and shaping the lives of those with whom I speak. It is not just a role or responsibility for me; it is a genuine calling to inspire and transform individuals through the power of words. *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Canadian Professional Sales Association *]:mb-0 not-first-middot leading-[1.75]" Member *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" May 2021 - Dec 2024 The Canadian Professional Sales Association (CPSA) is a leading organization dedicated to enhancing the sales profession in Canada. It serves as a valuable resource and community for sales professionals, providing them with the tools, resources, and support needed to excel in their careers. CPSA offers a wide range of benefits and services to its members, including professional development opportunities, networking events, industry insights, sales training programs, and certifications. The… Show more The Canadian Professional Sales Association (CPSA) is a leading organization dedicated to enhancing the sales profession in Canada. It serves as a valuable resource and community for sales professionals, providing them with the tools, resources, and support needed to excel in their careers. CPSA offers a wide range of benefits and services to its members, including professional development opportunities, networking events, industry insights, sales training programs, and certifications. The association also plays a crucial role in promoting ethical sales practices and professional standards among its members. By adhering to a strict code of ethics, CPSA members uphold the highest levels of integrity and professionalism in their sales activities. Show less *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold" Centre for Family Business *]:mb-0 not-first-middot leading-[1.75]" Member *]:mb-0 [&*]:text-md [&*]:text-color-text-low-emphasis" Dec 2021 - Dec 2022 Since its establishment in 1997, The Centre for Family Business (CFFB) has been a family-owned business that has been actively supporting other family-owned businesses in the Waterloo Region and its neighboring areas. Their community has grown to encompass more than 55+ family businesses, spanning a diverse range of industries and varying in size from small-scale enterprises to organizations employing hundreds of dedicated individuals. Recommendations received Jeff Orr “Shawn spent the day with our team, helping them to elevate our client experiences. He brought proven methods, thought provoking exercises, and a systematic way for our producers to capture and capitalize on new client opportunities. I would encourage any broker who wants to elevate the skills of their team to consider Shawn and his “Unstoppable Selling” methods.”” Shaun Adams “Shawn delivered an excellent keynote address! He nailed the combination of traditional sales practices + AI, and it tied nicely into the co pilot workshop we did in the afternoon. I did hear from our staff that they enjoyed your address, and gave them many things to think about, particularly the concept of us being researched by our prospects!” 26 people have recommended Shawn Join now to view View Shawn’s full profile See who you know in common Get introduced Contact Shawn directly Join to view full profile Other similar profiles Richard Robbins Richard Robbins Richard Robbins International Inc. 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That means buyers do not see you as someone just looking to close a deal, but a partner focused on helping them address their specific pains and challenges. That’s the approach of Jeff Gelinas, President of Employee and Consumer Engagement & Incentives at Engage2Excel and Hinda Incentives. Jeff and his SVP of Sales lead the sales team, focusing on customer journey alignment, shared best practices, continuous skill development, and in-depth industry expertise. His strategy combines process discipline with a strong commitment to keeping his team fresh and relevant in the markets they serve. Jeff outlines three key elements in building and sustaining trusted advisor relationships: 1️⃣ A Journey-Oriented Sales Process Jeff describes the sales process at Engage2Excel and Hinda Incentives as “not product-centric but focused on the customer journey in understanding and evaluating engagement solutions.” Instead of pushing products, his team works from a structured playbook for each stage of the sales process and type of conversation. This means asking the right questions to uncover pain points, building trust, understanding why you would win or lose, and tracking opportunities to ensure they’re real, avoiding wasted time on “check-the-box” deals. 2️⃣ Continually Building Skills Through Coaching For Jeff’s team, skill growth is a constant priority. Front-line managers engage in regular skills coaching with team members and encourage peer-to-peer learning. “We work with a third-party partner that helps measure our success in career development,” ensuring that salespeople have clear expectations and consistent feedback. This method creates a disciplined approach to improving sales effectiveness at every stage of the customer journey. 3️⃣ Developing Industry Expertise Jeff emphasizes the importance of keeping the sales team “current and fresh with the trends happening in the market.” Each week, they host deep-dive sessions featuring experts from areas such as merchandising, product management, and analytics. These sessions ensure that when a salesperson meets with a customer, “they can effectively speak to and dialogue about what is happening in the customers’ world.” This investment of time ensures every rep is equipped with both the technical knowledge and market insight needed to offer relevant, valuable guidance. Jeff’s approach blends a structured process with continuous learning and market awareness. By focusing on the buyer’s journey, reinforcing skills through measurable coaching, and keeping the team informed on industry trends, Engage2Excel and Hinda Incentives position its salespeople as true trusted advisors. This not only builds credibility but also creates lasting relationships grounded in understanding, relevance, and shared business outcomes. 9 5 Comments John A. Polumbo Winning Edge Selling, Inc. • 683 followers For the Sales Professional, Sales Leader and Business owner Digital Universe, applications from client sessions in ‘25 and early ’26.in 2026: 26 Mindsets, Actions and Strategies for Sales Professionals in 2026. 1.     Own Your Number: No excuses. Results are a direct reflection of your daily choices and behaviors. 2.     Detach Emotion From Outcomes: Rejection is data, not drama. Professionals stay objective and adjust. 3.     Sell With Intent, Not Hope: Every call, email, meeting, and next step must have a purpose. 4.     Control the Calendar: Time blocking for prospecting, pipeline and account development is non-negotiable. 5.     Prospecting Is a Skill, Not a Phase: Performers prospect consistently, even when the pipeline looks full. 6.     Fewer, Better Conversations: Quality beats volume when targeting is tight and qualification is disciplined. 7.     Ask Better Questions, Earn Better Answers: Curiosity and diagnosis always outperform pitching. 8.     Earn the Right to Advance the Sale: Next steps are earned, not forced with pressure. 9.     Qualify Early: Budget, decision process, urgency, and impact must be clear. 10.  Stop Chasing Buyers Who Won’t Buy: Disqualifying fast protects time, energy, and confidence. 11.  Build Pipeline With Intention: A healthy pipeline is diverse, current, and brutally honest. 12.  Master a Primary Sales Process: Consistency creates confidence for you and clarity for the buyer. 13.  Follow a Repeatable Sales System: Wing-it selling creates unpredictable results. 14.  Strengthen Account Development: Cross-selling, and referrals reduce reliance on cold outreach. 15.  Know Your Numbers: Activity, conversion, pipeline value, and close rates drive decisions. 16.  Separate Activity From Effectiveness: Busy does not equal productive. Measure outcomes, not motion. 17.  Sharpen Closing: Closing is about clarity, commitment, and decision alignment. 18.  Stop Discounting to Compensate for Weak Value: Price pressure is a positioning problem. 19.  Develop Mental Toughness: Consistency is the true competitive advantage. 20.  Coach Yourself: Review calls, emails, meetings, and results with honesty. 21.  Seek Feedback, Not Validation: Growth comes from truth, not comfort. 22.  Align Personal Goals With Professional Goals: When the “why” is clear, discipline becomes easier. 23.  Protect Energy: Sleep, fitness, and focus directly impact sales performance. 24.  Learn and Apply Immediately: Training without execution is entertainment. 25.  Operate Like a Sales Athlete: Preparation, practice, recovery, and performance every week. 26.  Commit to Long-Term Mastery: Sales excellence is built over years, not quarters. ******Please put your favorites #’s in the comments. Ready to Go to the Next Level? This is exactly where the No BS Sales program fits. Proven frameworks, coaching, and accountability to help sales professionals and sales leaders perform at their best. DM to start the conversation. 6 Andrew Morris Australian Institute Of… • 9K followers When selling a business, not all buyers are the same—and who you choose can shape the future of your company. Many sellers prefer strategic buyers over financial buyers, but why? 🔹 Strategic Buyers are companies already in your industry, looking to expand, gain market share, or acquire unique capabilities. They often pay a premium because they see long-term value beyond just financial returns. 🔹 Financial Buyers (like private equity firms) focus on investment returns. They may acquire a business, improve operations, and sell it for a profit in a few years. While they bring capital and expertise, their goal is ROI, not necessarily long-term integration. Why do sellers lean toward strategic buyers? ✅ Higher Valuations – Strategic buyers often pay more due to synergies. ✅ Long-Term Vision – They’re invested in growing the business, not flipping it. ✅ Smoother Transition – They already understand the industry and customers. Not sure which type of buyer is right for you? Let’s talk. Contact Andrew Morris at +61 413 703 360 for expert guidance on finding the right buyer and maximizing your exit. #MergersAndAcquisitions #BusinessSales #StrategicBuyers #FinancialBuyers #BusinessGrowth #BenchmarkCorporate 2 Tim Preston Simple. Not Easy • 2K followers Sales Leader Brian was facing the challenge of how to get team buy-in to a new sales strategy at his company. To gain clarity and actionable steps, he goes through a guided CoreSelf Mapping experience with Tim at Simple. Not Easy. See how it works in this video: https://ow.ly/6S0M50WHFhP CoreSelf Mapping, an active writing exercise, is part of #CoreSelfPositioning, and can be critical to unlocking what keeps us “stuck” whether personal or professional. #TeamBuyIn #SalesLeadership #ProfessionalDevelopment #BusinessCoaching #GrowthMindset 2 1 Comment Markku Kauppinen FinxS Assessments • 23K followers Research shows that companies with the strongest pipelines have salespeople who score above 70 in Prospecting Competence and below 25% on the Sales Excuse Index®. It’s a powerful combination: the skill to prospect effectively + the mindset to act on those skills. How do your salespeople score—and how are those scores impacting your pipeline today? https://lnkd.in/g8m4NUuX #SalesAssessments #SalesCoaching #SalesHiring #TalentOptimization #SalesAnalytics #FinxS 9 Show more posts Show fewer posts Explore collaborative articles We’re unlocking community knowledge in a new way. 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