Kevin Le - Creative Impact Winner | Google Ads Impact Awards Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Accelerate with Google Overview Announcements Awards Podcast Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Sign in with Google Accelerate with Google Accelerate with Google Announcements Awards Podcast Overview Announcements Awards Podcast Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics 2026 Google Ads Impact Award Winner Kevin Le Paid Media Coordinator Social Module Share Copy link × Impact by the numbers 48% Growth in qualified consultation bookings 22% Increase in brand search volume 39% Revenue growth attributed to Google Ads The winning formula The challenge Homeowners usually take 30–90 days to commit to window replacements. To capture prospects earlier and cultivate demand, Brennan Enterprises used Google AI to shift from rational selling to emotional storytelling. The approach Using Performance Max, the team built modular asset groups rooted in homeowner motivations, allowing the algorithm to dynamically personalize and assemble creative based on predictive intent and lifecycle stage. Demand Gen and YouTube campaigns captured early researchers with long- and short-form content, sequencing messaging across Gmail and Discover based on engagement signals. Responsive display ads adapted messaging in real time, informed by CRM audience signals. The results The shift to personalized creative drove a 31% lift in conversion rate and a 24% lower CPA. Engagement soared, with YouTube view-through rates rising 42%. Most importantly, qualified bookings grew 48% and attributed revenue jumped 39%, while a 22% rise in brand search signaled stronger market preference. By empowering AI to match messages and timing to each homeowner, Brennan Enterprises turned personalization into impactful performance. Return to top of page Campaign creative showcase Responsive display ad creative Responsive display ad creative Responsive display ad creative Campaign contributors Ben Curtis Alexis Myers Learn about the products this winner used Demand Gen" Demand Gen How to get the most out of your Demand Gen campaigns. Learn more Video Campaigns" Video Campaigns Maximize your awareness and consideration goals with YouTube Learn more Responsive Display Ads" Responsive Display Ads Official guide to Display campaigns. Learn more Complete your personalized action plan to achieve your goals. See your action plan Unlock full access Sign up to get full access to latest reports, product announcements, personalized recommendations, training and recognition opportunities with Accelerate with Google. Sign up to unlock