Brainlabs Digital - International Growth Winner | Google Ads Impact Awards Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Accelerate with Google Overview Announcements Awards Podcast Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Sign in with Google Accelerate with Google Accelerate with Google Announcements Awards Podcast Overview Announcements Awards Podcast Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics 2026 Google Ads Impact Award Winner Brainlabs Digital Social Module Share Copy link × Impact by the numbers 92% Increase in customer revenue by leveraging tROAS bidding 314% Increase in conversions by implementing Enhanced Conversions 21% Improvement in return on ad spend using Performance Max, AI Max for Search, and Demand Gen The winning formula The challenge WordPress powers 43% of all websites globally but had zero marketing spend as recently as 2022. Brainlabs Digital was tasked with building an AI-powered expansion framework that could scale from 2 markets to 21 without breaking efficiency. The approach Creating a consolidated campaign structure, Brainlabs Digital standardized “domains, blog, and hosting” ad groups across all regions to accelerate the AI learning cycle. AI Max helped enable reach beyond keyword-constrained targeting in low-awareness markets. To capture high-intent demand and build brand awareness in emerging markets, Brainlab Digital layered Performance Max and Demand Gen over a broad match Search foundation. The results This orchestration allowed portfolio bidding to hold a consistent return on ad spend (ROAS) efficiency target, even as spend doubled across new markets. Between 2024 and 2026, revenue surged 90%, outpacing a 59% rise in spending. Brainlabs Digital proved that using Google Ads’ AI-powered tools to create a smarter architecture can provide global scale without otherworldly budgets. Return to top of page Campaign contributors Meet the team From left to right: Zach Epstein, Maddie Marland, Andres Pineda, William Larcom, Ryan Opal, Camila Aduna Learn about the products this winner used tROAS Bidding" tROAS Bidding Best practices for automating and optimizing your bids. Learn more AI Max for Search" AI Max for Search Learn about AI Max for search campaigns. Learn more Demand Gen" Demand Gen How to get the most out of your Demand Gen campaigns. Learn more Performance Max" Performance Max Learn more about Performance Max campaigns. Learn more Complete your personalized action plan to achieve your goals. See your action plan Unlock full access Sign up to get full access to latest reports, product announcements, personalized recommendations, training and recognition opportunities with Accelerate with Google. Sign up to unlock