Create a YouTube Media Plan with Reach Planner - Google Ads Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Google Ads Overview Goals How it works Cost Articles & case studies Expert support Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online View all Ad tools Manager Accounts Manage multiple ads accounts Keyword Planner Optimise with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customise your YouTube media strategy View all No-cost Solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalised marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Start now Sign in Schedule a meeting Sign in with Google Google Ads Google Ads Goals How it works Cost Articles & case studies Expert support Schedule a meeting Sign in Start now Overview Goals How it works Cost Articles & case studies Expert support Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online View all Ad tools Manager Accounts Manage multiple ads accounts Keyword Planner Optimise with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customise your YouTube media strategy View all No-cost Solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalised marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics Customise your YouTube media strategy Get help with video planning, create media strategy, discover new audiences, lineups, and reach the right customers on YouTube and across the web. Start now 70% Audience Reached ₹ ₹₹ Learn how Reach Planner works Choose your audience Find the right mix of ads View key metrics Explore cross-media impact Understand your audience and find ways to reach them Define your ideal customers and learn the most effective ways to reach your audience on YouTube. Interest Lineups Beauty & wellness Lifestyle Music Comedy Find the right mix of ads Once you’ve selected your audience, Reach Planner recommends the right combination of video ads for your objectives and budget. Products in your plan Bumper+Skippable in-stream Video action campaign Masthead View key metrics In just a few clicks you’ll see key metrics like reach, frequency, views, or conversions for your defined audience. You can also make on-the-fly adjustments to see how your reach would change. Recommendations Audience Reached 70% Explore cross-media impact Partnerships with trusted, third-party data providers in selected countries allow for cross-media, TV+YouTube scenario planning. Estimate the reach impact for different budget allocations. Reach Impact TV+YT TV ₹ ₹₹ Partner with a Google Ads expert to set up your first campaign We’ll get you up to speed on the latest platform updates We’ll design a media plan that makes the most of your budget We’ll help you launch your first campaign with hands-on guidance Start now Start planning your campaigns today Follow these steps to access Reach Planner and begin forecasting your media plans. Go to Reach Planner Go to Reach Planner In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab. Create a new media plan Click the plus icon “+” to create a new media plan then click save when done. Review your media plan After clicking “View Forecast”, review and customise your forecast to see how your campaigns may perform. Reach Planner Add filter New plan Reach Planner New media plan Save Copy Reach Reach 50% of your audience Go to Reach Planner In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab. Create a new media plan Click the plus icon “+” to create a new media plan then click save when done. Review your media plan After clicking “View Forecast”, review and customise your forecast to see how your campaigns may perform. 1 / 3 Learn more about how to use Reach Planner Advance your video ads expertise with online Skillshop Courses Find instructions and best practices on Reach Planner from Help Center Page number 1 / 2 Tools and campaigns that can help you meet your goals Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools. Total budget ₹20000 Performance Planner Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget. Learn more Google Ads 4.2 10M Google Ads Mobile App Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. Learn more 2024 Graduation Cards Luxury Travelers Entertainment News 1.2x 1.2x 1.1x 2 campaigns 2024 Graduation Cards Luxury Travelers Entertainment News 1.2x 1.2x 1.1x 2 campaigns 2024 Graduation Cards Luxury Travelers Entertainment News 1.2x 1.2x 1.1x 2 campaigns 2024 Graduation Cards Luxury Travelers Entertainment News 1.2x 1.2x 1.1x 2 campaigns Insights Page Grow your business with insights and trends that are tailored to your business. Learn more Frequently asked questions Expand all Collapse all expand_all collapse_all What is Reach Planner in Google Ads? add remove Google Ads Reach Planner is a free planning tool that helps you plan for reach, views, and conversions on video campaigns across YouTube and partner sites and apps. Reach Planner can help you: Plan for performance and spend Compare the effectiveness of different campaign types Get reach, demographic, and device insights for your media plan Forecast performance metrics Learn how you can customise your YouTube media strategy by visiting the Create a YouTube Media Plan with Reach Planner page. What type of campaigns can I use Reach Planner with? add remove You can use Reach Planner for your YouTube video campaigns and across video partners sites and apps. Learn more about Reach Planner and how it works by visiting the About Reach Planner page. How do I access Google Reach Planner? add remove You can access Reach Planner by clicking the “Tools” icon in your Google Ads account and selecting “Planning” from the dropdown menu. Then click “Reach Planner” and use the plus sign to create a new media plan. You’ll be able to enter your media plan settings and budget and even customise the metrics you want to review. Learn more about how to use Reach Planner by visiting the Create a YouTube Media Plan with Reach Planner page. Footer links Follow us Products Google Ads YouTube Ads Merchant Center Business Profile Google Analytics Manufacturer Center Learning and support Accelerate with Google Think with Google Google Ads Help Center Your guide to Merchant Center Your guide to Google Ads Google Advertiser Community Partners and developers Google Partners Google Developers site Google Ads Scripts Google Ads Remarketing Tags Google Ads API More solutions Workspace Chrome Google Cloud AdSense AdMob Actual results will vary by advertiser. 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