How Google Merchant Center Works - Google for Retail Skip to content person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Merchant Center Overview How it works Goals Build online presence Drive in-store sales Drive online sales Where to start? Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Learning & insights Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Get support Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics person Hi, Manage your Google account Show more accounts Hide more accounts add Add another account logout Sign out of all accounts add Add account logout Sign out add Create new Google Ads account More business products from Google Google Ads Merchant Center Google Business Profile Google Analytics Manage your site content preferences Marketing profile settings Privacy Policy · Terms of Service Access your Google accounts in one place. Sign in with Google Want to create a new Google Ads account? You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account. Cancel Create New Account Start now Sign in Sign in with Google Merchant Center Merchant Center How it works Goals Build online presence Drive in-store sales Drive online sales Sign in Sign in Merchant Center Manufacturer Center Start now Overview How it works Goals Build online presence Drive in-store sales Drive online sales Start with foundations Business essentials Build your presence online Merchant Center Help shoppers discover and buy your products Google Business Profile List your business on Search and Maps Start advertising Overview Explore all that Google Ads has to offer How it works Create, set up, and launch a campaign Meet your goals Find solutions to meet your advertising goal Cost Get the most out of your budget Privacy Drive performance with privacy-centric solutions Create ads Performance Max Multiply conversions across Google channels YouTube Ads Reach and build connections with engaged viewers Search Reach people searching for the products or services you offer Demand Gen Create and convert new customer demand Display Promote your business where people browse online Local Services Ads Attract more local customers View all Ad tools Ask Advisor Your AI marketing agent that completes tasks for you Manager Accounts Manage multiple ads accounts Keyword Planner Optimize with the right keyword Google Ads Editor Quickly and easily edit campaigns at scale Google Ads Mobile App Track your campaign anywhere in real-time Reach Planner Customize your YouTube media strategy View all No-cost solutions Google Analytics Understand your website traffic Merchant Center Help shoppers discover and buy your product Google Business Profile Get your business on Google Expertise Think with Google Explore the latest insights and marketing strategies Accelerate with Google Get a personalized marketing strategy and learning plan Partners Become a partner Gain training, insights, and rewards Work with a partner Get expert guidance for your campaign Help Get expert support Contact us for support with Google Ads Get help Browse help topics Play animation Pause animation play_arrow pause How to showcase your products across Google Learn how to add, optimize, and promote your products across Google Search, Maps, YouTube, and more with Merchant Center. Start now play_circle Merchant Center overview chevron_left Create account Add your products Get insights Boost sales with ads chevron_right step 1 Create your Merchant Center account Provide basic information about your business like its name, phone number, and website. step 2 Add your products to Google Once you add your product information to Merchant Center, your products can appear organically when customers search for products or businesses like yours on Search, Maps, and more. step 3 Get personalized insights Get tailored insights on top products and pricing to meet demand, manage inventory, and boost sales effectively. step 4 Boost sales with paid ads When you’re ready, you can further promote your products with Performance Max, our powerful advertising campaign tool that uses Google AI to reach the right customers at the right time to drive greater reach and more sales. You stay in full control of your budget and only pay when someone engages with your ad. Promote your products across Google with Merchant Center Driving in-store sales is simple with a free Merchant Center account. Start now Frequently Asked Questions Expand all Collapse all expand_all collapse_all How does Merchant Center work? add remove Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces. After you add your products, you can use your Merchant Center account to manage your product inventory across Google and get personalized reports & insights on product performance, trends & competitor benchmarks. How do I add my products to Merchant Center? add remove If you use Shopify, WooCommerce, PrestaShop or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce shop to your Merchant Center account. Any future changes that you make to products are automatically synced to Google. If you don’t use a supported platform, Google can automatically add products from your website or you can manually add your product offerings via a file or spreadsheet, or by entering individual products. Will Google ship my products? add remove No. Google helps customers find your products and your shop. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to deliver the products. How do I promote my products on Google? add remove When you’re ready, you can promote your products with Performance Max, our paid advertising campaigns that use Google AI to reach the right customers at the right time. You stay in full control of your budget and only pay when someone engages with your ad. How do I get Google Merchant Center support? add remove Troubleshoot with ease by visiting Google Merchant Center Help. Fix common issues, understand how to measure your results, and more. 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